Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | |
| Aim | The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. |
| Course Content | This course contains; Fundementals of Entrepreneurship ,Ethical and Social Responsibility ,Feasibility Report and Business Model Preparation,Preparation of a business plan,Types of Business Ownership, Acquisition of a Business,Franchising ,Marketing Plan,E-commerce,9. Cash flow and Finacial Resources,Venture Finance,Intellectual Property,Human Resource Management,Global Entrepreneurship,Global Entrepreneurship II. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Apply effective written and verbal communication skills in the business world. | 16, 5 | A, E |
| 2. Analyze the global and local business environment. | 10, 5, 9 | A, E |
| 3. Use critical thinking skills in the business world | 16, 5, 9 | A, E |
| 4. Apprehend the terms resources, human power and process management. | 10, 16, 5 | A, E |
| 5. Explain the concept of leadership in an integrated manner. | 16, 5, 9 | A, E |
| 6. Apprehend the internal and external factors that assess business opportunities. | 16, 5, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Fundementals of Entrepreneurship | |
| 2 | Ethical and Social Responsibility | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Feasibility Report and Business Model Preparation | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Preparation of a business plan | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Types of Business Ownership, Acquisition of a Business | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Franchising | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Marketing Plan | Reading the section requested by the lecturer from the relevant chapter |
| 8 | E-commerce | Reading the section requested by the lecturer from the relevant chapter |
| 9 | 9. Cash flow and Finacial Resources | Reading the section requested by the lecturer from the relevant chapter |
| 10 | Venture Finance | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Intellectual Property | Reading the section requested by the lecturer from the relevant chapter |
| 12 | Human Resource Management | Reading the section requested by the lecturer from the relevant chapter |
| 13 | Global Entrepreneurship | Reading the section requested by the lecturer from the relevant chapter |
| 14 | Global Entrepreneurship II | Reading the section requested by the lecturer from the relevant chapter |
| Resources |
| Girişimcilik ve İnovasyon Yönetimi, Kahraman Çatı, Nobel yayınevi, 2021 |
| 1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017 2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | ||||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | ||||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | ||||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | ||||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | ||||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | ||||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 30 | 60 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 152 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Ayşen AKYÜZ |
| Name of Lecturer(s) | Assist.Prof. Ahmet Serkan OKAY |
| Assistant(s) | |
| Aim | The aim of this course is to ensure that students learn the entrepreneurial process and how to manage this process. Students will have an understanding of entrepreneurship, including defining a business opportunity, allocating resources, setting up operations, upgrading the business, and financing. |
| Course Content | This course contains; Fundementals of Entrepreneurship ,Ethical and Social Responsibility ,Feasibility Report and Business Model Preparation,Preparation of a business plan,Types of Business Ownership, Acquisition of a Business,Franchising ,Marketing Plan,E-commerce,9. Cash flow and Finacial Resources,Venture Finance,Intellectual Property,Human Resource Management,Global Entrepreneurship,Global Entrepreneurship II. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Apply effective written and verbal communication skills in the business world. | 16, 5 | A, E |
| 2. Analyze the global and local business environment. | 10, 5, 9 | A, E |
| 3. Use critical thinking skills in the business world | 16, 5, 9 | A, E |
| 4. Apprehend the terms resources, human power and process management. | 10, 16, 5 | A, E |
| 5. Explain the concept of leadership in an integrated manner. | 16, 5, 9 | A, E |
| 6. Apprehend the internal and external factors that assess business opportunities. | 16, 5, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Fundementals of Entrepreneurship | |
| 2 | Ethical and Social Responsibility | Reading the section requested by the lecturer from the relevant chapter |
| 3 | Feasibility Report and Business Model Preparation | Reading the section requested by the lecturer from the relevant chapter |
| 4 | Preparation of a business plan | Reading the section requested by the lecturer from the relevant chapter |
| 5 | Types of Business Ownership, Acquisition of a Business | Reading the section requested by the lecturer from the relevant chapter |
| 6 | Franchising | Reading the section requested by the lecturer from the relevant chapter |
| 7 | Marketing Plan | Reading the section requested by the lecturer from the relevant chapter |
| 8 | E-commerce | Reading the section requested by the lecturer from the relevant chapter |
| 9 | 9. Cash flow and Finacial Resources | Reading the section requested by the lecturer from the relevant chapter |
| 10 | Venture Finance | Reading the section requested by the lecturer from the relevant chapter |
| 11 | Intellectual Property | Reading the section requested by the lecturer from the relevant chapter |
| 12 | Human Resource Management | Reading the section requested by the lecturer from the relevant chapter |
| 13 | Global Entrepreneurship | Reading the section requested by the lecturer from the relevant chapter |
| 14 | Global Entrepreneurship II | Reading the section requested by the lecturer from the relevant chapter |
| Resources |
| Girişimcilik ve İnovasyon Yönetimi, Kahraman Çatı, Nobel yayınevi, 2021 |
| 1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017 2. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | ||||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | ||||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | ||||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | ||||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | ||||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | ||||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |