Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TEXT WRITING | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Lect. Mehmet Akif MEMMİ |
| Assistant(s) | |
| Aim | To provide specialization in media copywriting. |
| Course Content | This course contains; Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. ,The basic rules of copywriting in public relations.,The importance, target and writing rules of a press release. ,The importance, target and spelling rules of a press invitation letter.,Rules for writing special news texts,The writing rules of the fonts used in an internal communication and other correspondences required for a PR event.,Midterm,Writing thank you letters, invitation letters, awards and certificate texts.,Rules for writing speech texts.,Rules for responding to consumer complaints.,Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles).,Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts).,Internet copywriting,Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Teaching the writing of press releases, press invitation letters, all kinds of texts required for events, general manager's speech texts, newspaper interviews, newspaper article series, newspaper articles, TV program VTR texts, radio program texts. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. | |
| 2 | The basic rules of copywriting in public relations. | |
| 3 | The importance, target and writing rules of a press release. | |
| 4 | The importance, target and spelling rules of a press invitation letter. | |
| 5 | Rules for writing special news texts | |
| 6 | The writing rules of the fonts used in an internal communication and other correspondences required for a PR event. | |
| 7 | Midterm | |
| 8 | Writing thank you letters, invitation letters, awards and certificate texts. | |
| 9 | Rules for writing speech texts. | |
| 10 | Rules for responding to consumer complaints. | |
| 11 | Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles). | |
| 12 | Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts). | |
| 13 | Internet copywriting | |
| 14 | Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs. |
| Resources |
| - Jones,Danell, Virginia Woolf’tan Yazarlık Dersleri, Timaş Yayınları -İşcen Hakan, Yaratıcı Yazarlık Kursu,Everest Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | ||||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | ||||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | ||||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | ||||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | ||||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | ||||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | ||||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | ||||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 12 | 12 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 20 | 40 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 144 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(144/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TEXT WRITING | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Lect. Mehmet Akif MEMMİ |
| Assistant(s) | |
| Aim | To provide specialization in media copywriting. |
| Course Content | This course contains; Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. ,The basic rules of copywriting in public relations.,The importance, target and writing rules of a press release. ,The importance, target and spelling rules of a press invitation letter.,Rules for writing special news texts,The writing rules of the fonts used in an internal communication and other correspondences required for a PR event.,Midterm,Writing thank you letters, invitation letters, awards and certificate texts.,Rules for writing speech texts.,Rules for responding to consumer complaints.,Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles).,Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts).,Internet copywriting,Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Teaching the writing of press releases, press invitation letters, all kinds of texts required for events, general manager's speech texts, newspaper interviews, newspaper article series, newspaper articles, TV program VTR texts, radio program texts. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. | |
| 2 | The basic rules of copywriting in public relations. | |
| 3 | The importance, target and writing rules of a press release. | |
| 4 | The importance, target and spelling rules of a press invitation letter. | |
| 5 | Rules for writing special news texts | |
| 6 | The writing rules of the fonts used in an internal communication and other correspondences required for a PR event. | |
| 7 | Midterm | |
| 8 | Writing thank you letters, invitation letters, awards and certificate texts. | |
| 9 | Rules for writing speech texts. | |
| 10 | Rules for responding to consumer complaints. | |
| 11 | Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles). | |
| 12 | Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts). | |
| 13 | Internet copywriting | |
| 14 | Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs. |
| Resources |
| - Jones,Danell, Virginia Woolf’tan Yazarlık Dersleri, Timaş Yayınları -İşcen Hakan, Yaratıcı Yazarlık Kursu,Everest Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | ||||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | ||||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | ||||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | ||||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | ||||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | ||||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | ||||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | ||||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | ||||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | ||||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | ||||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | ||||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | ||||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |