Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS in CORPORATE COMMUNICATION | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Gain theoretical and practical skills regarding the methods of utilizing sports elements in internal and external communication channels. |
| Course Content | This course contains; Corporate Communication Channels,Existing of Sports in Corporate Communication,Sports Sponsorships.,Sports Sponsorships in conventipnal media.,Promotion targets in Global Sponsorships,The Difference between Global Branding and Sponsorships,Corporate Promotions in Sports Organisations,The Usage of Sports in iner Corporate Communication.,Samples / Workshop,Evaluation of feedback of Sports Sponsorships,The Diffrences in Corporate Communication and Globalisation,Olympism and Corporate Communication,Reel Sector Samples,Reel Sector Samples. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Gains knowledge about corporate communication channels. | ||
| 1.2.Understands how sports can be utilized in corporate communication. | ||
| 1.3.Sporda kurumsal iletişimin temel kavramlarını ve çeşitlerini tanır. 1.3.Recognizes fundamental concepts and types of corporate communication in sports. | ||
| 2.1.Recognizes the presence and importance of sports in corporate communication. | ||
| 2.2.Understands how sports sponsorships work in conventional media. | ||
| 2.3.Develops an understanding of distinguishing sports sponsorships from global branding in corporate communication. | ||
| 3.1.Learns how to measure the return on corporate communication efforts in sports. | ||
| 3.2.Applies the use of sports in internal communication. | ||
| 3.3.Puts the use of sports in corporate communication into practice through sample projects. | ||
| 4.1.Analyzes examples of the use of sports in corporate communication and evaluates the impact of these strategies. | ||
| 4.2.Analyzes the differences and challenges of using sports in corporate communication in the context of globalization. | ||
| 5.1.Develops strategic recommendations based on examples of using sports in corporate communication. | ||
| 5.2.Comments on the relationship between Olympism and corporate communication and assesses the future of sports in corporate communication. | ||
| 1. Will be able to explain the basic concepts of corporate communication and know how to use it in the field of sports. | A | |
| 2. Will be able to understand the basic principles, processes and functions of corporate communication. | A | |
| 3. Will be able to practically implement corporate communication applications in sports. | 6 | H |
| 4. Will be able to evaluate and explain the basic concepts, effects and examples in the field of corporate communication in sports. | A | |
| 5. Will be able to evaluate and improve all processes and changes related to corporate communication in sports. | 10 | A |
| Teaching Methods: | 10: Discussion Method, 6: Experiential Learning |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate Communication Channels | |
| 2 | Existing of Sports in Corporate Communication | |
| 3 | Sports Sponsorships. | |
| 4 | Sports Sponsorships in conventipnal media. | |
| 5 | Promotion targets in Global Sponsorships | |
| 6 | The Difference between Global Branding and Sponsorships | |
| 7 | Corporate Promotions in Sports Organisations | |
| 8 | The Usage of Sports in iner Corporate Communication. | |
| 9 | Samples / Workshop | |
| 10 | Evaluation of feedback of Sports Sponsorships | |
| 11 | The Diffrences in Corporate Communication and Globalisation | |
| 12 | Olympism and Corporate Communication | |
| 13 | Reel Sector Samples | |
| 14 | Reel Sector Samples |
| Resources |
| -Akşar, T. (2005). Industrial Football. Literature Publications. -Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Bookstore. -Erdemli, A. (1996). People, Sports and Olympism. Sarmal Publishing House. -Jennings, A & Simson, V. (1994). Olympics, Fraud and the Mafia. Milliyet Publications. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | ||||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | X | |||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | X | |||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | ||||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | ||||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | ||||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | X | |||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | ||||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | X | |||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | X | |||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | ||||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | X | |||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | ||||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 8 | 32 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 2 | 2 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 2 | 6 | 12 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 108 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS in CORPORATE COMMUNICATION | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Lect. Sonıa LOTFI |
| Name of Lecturer(s) | Lect. İlker Fatih KUŞÇU |
| Assistant(s) | |
| Aim | Gain theoretical and practical skills regarding the methods of utilizing sports elements in internal and external communication channels. |
| Course Content | This course contains; Corporate Communication Channels,Existing of Sports in Corporate Communication,Sports Sponsorships.,Sports Sponsorships in conventipnal media.,Promotion targets in Global Sponsorships,The Difference between Global Branding and Sponsorships,Corporate Promotions in Sports Organisations,The Usage of Sports in iner Corporate Communication.,Samples / Workshop,Evaluation of feedback of Sports Sponsorships,The Diffrences in Corporate Communication and Globalisation,Olympism and Corporate Communication,Reel Sector Samples,Reel Sector Samples. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Gains knowledge about corporate communication channels. | ||
| 1.2.Understands how sports can be utilized in corporate communication. | ||
| 1.3.Sporda kurumsal iletişimin temel kavramlarını ve çeşitlerini tanır. 1.3.Recognizes fundamental concepts and types of corporate communication in sports. | ||
| 2.1.Recognizes the presence and importance of sports in corporate communication. | ||
| 2.2.Understands how sports sponsorships work in conventional media. | ||
| 2.3.Develops an understanding of distinguishing sports sponsorships from global branding in corporate communication. | ||
| 3.1.Learns how to measure the return on corporate communication efforts in sports. | ||
| 3.2.Applies the use of sports in internal communication. | ||
| 3.3.Puts the use of sports in corporate communication into practice through sample projects. | ||
| 4.1.Analyzes examples of the use of sports in corporate communication and evaluates the impact of these strategies. | ||
| 4.2.Analyzes the differences and challenges of using sports in corporate communication in the context of globalization. | ||
| 5.1.Develops strategic recommendations based on examples of using sports in corporate communication. | ||
| 5.2.Comments on the relationship between Olympism and corporate communication and assesses the future of sports in corporate communication. | ||
| 1. Will be able to explain the basic concepts of corporate communication and know how to use it in the field of sports. | A | |
| 2. Will be able to understand the basic principles, processes and functions of corporate communication. | A | |
| 3. Will be able to practically implement corporate communication applications in sports. | 6 | H |
| 4. Will be able to evaluate and explain the basic concepts, effects and examples in the field of corporate communication in sports. | A | |
| 5. Will be able to evaluate and improve all processes and changes related to corporate communication in sports. | 10 | A |
| Teaching Methods: | 10: Discussion Method, 6: Experiential Learning |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Corporate Communication Channels | |
| 2 | Existing of Sports in Corporate Communication | |
| 3 | Sports Sponsorships. | |
| 4 | Sports Sponsorships in conventipnal media. | |
| 5 | Promotion targets in Global Sponsorships | |
| 6 | The Difference between Global Branding and Sponsorships | |
| 7 | Corporate Promotions in Sports Organisations | |
| 8 | The Usage of Sports in iner Corporate Communication. | |
| 9 | Samples / Workshop | |
| 10 | Evaluation of feedback of Sports Sponsorships | |
| 11 | The Diffrences in Corporate Communication and Globalisation | |
| 12 | Olympism and Corporate Communication | |
| 13 | Reel Sector Samples | |
| 14 | Reel Sector Samples |
| Resources |
| -Akşar, T. (2005). Industrial Football. Literature Publications. -Çelik, F. (2020). Corporate Sports Communication and Social Media. Academician Bookstore. -Erdemli, A. (1996). People, Sports and Olympism. Sarmal Publishing House. -Jennings, A & Simson, V. (1994). Olympics, Fraud and the Mafia. Milliyet Publications. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | ||||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | X | |||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | X | |||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | ||||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | ||||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | ||||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | X | |||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | ||||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | X | |||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | X | |||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | ||||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | X | |||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | ||||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |