Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS SPONSORSHIPS | - | Fall Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Ayten GÜNEŞ ÇELİK |
| Name of Lecturer(s) | Lect. Burak GÜRKAN |
| Assistant(s) | |
| Aim | Providing information on the effective execution of sponsorship activities in sports industry organizations |
| Course Content | This course contains; Sponsorship Concept and Development,Looking for Sponsors,Sponsorship and Communication,Sports Sponsorship and Public Relations,Sports Sponsorship and Advertising,Sports Sponsorship and Direct Marketing,Sports Sponsorship and Sales Promotion,Determining Sponsor Requirements,Sponsorship Agreement,Olympic Sponsorship Opportunities,Individual Athlete Sponsorship,Evaluation of Sponsorship Effectiveness,Professional Sponsorship Examples,Sports Sponsorship Examples. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Defines the concept of sponsorship. | ||
| 1.2.Has basic knowledge about the development of sponsorship. | ||
| 1.3.Understands the role of sports sponsorship in sports industry organizations. | ||
| 2.1.Understands the sponsor acquisition processes. | ||
| 2.2.Grasps how sponsorship is related to communication, public relations, advertising, direct marketing, and sales promotion. | ||
| 2.3.Recognizes the importance of Olympic sponsorship opportunities. | ||
| 3.1.Works with practical examples in determining sponsor requirements. | ||
| 3.2.Learns and applies how sponsorship agreements are created. | ||
| 3.3.Analyzes real-world applications through professional and sports sponsorship examples. | ||
| 4.1.Develops an analytical approach to assess sponsorship effectiveness. | ||
| 4.2.Analyzes the impact of sports sponsorship on organizations and athletes. | ||
| 5.1.Critically evaluates sponsorship strategies and applications. | ||
| 5.2.Makes predictions about future trends in sports sponsorship and anticipates developments in this field. | ||
| 1. Will be able to explain the definition and general concepts of sports sponsorship. | A | |
| 2. Will be able to understand the basic principles, processes and functions of sports sponsorship. | A | |
| 3. Will be able to practically implement sports sponsorship. | H | |
| 4. Will be able to evaluate and explain the basic concepts and processes in the field of sports sponsorship. | A | |
| 5. Will be able to evaluate all processes and changes related to sports sponsorship. | A |
| Teaching Methods: | |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Sponsorship Concept and Development | |
| 2 | Looking for Sponsors | |
| 3 | Sponsorship and Communication | |
| 4 | Sports Sponsorship and Public Relations | |
| 5 | Sports Sponsorship and Advertising | |
| 6 | Sports Sponsorship and Direct Marketing | |
| 7 | Sports Sponsorship and Sales Promotion | |
| 8 | Determining Sponsor Requirements | |
| 9 | Sponsorship Agreement | |
| 10 | Olympic Sponsorship Opportunities | |
| 11 | Individual Athlete Sponsorship | |
| 12 | Evaluation of Sponsorship Effectiveness | |
| 13 | Professional Sponsorship Examples | |
| 14 | Sports Sponsorship Examples |
| Resources |
| -Argan, M. (2003). Sports Sponsorship Management. Detay Publishing. -Avunduk, Y. ( 2021). Sponsorship Management. Gazi Bookstore. -Ekizoğlu, E. (2023).360° Sports Marketing and Sponsorship. Gazi Bookstore. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | ||||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | ||||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | X | |||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | X | |||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | ||||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | X | |||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | ||||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | ||||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | ||||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | ||||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | ||||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | ||||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | ||||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 2 | 14 | 28 | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 5 | 6 | 30 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 3 | 6 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 32 | 32 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 112 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(112/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SPORTS SPONSORSHIPS | - | Fall Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Required |
| Course Coordinator | Lect. Ayten GÜNEŞ ÇELİK |
| Name of Lecturer(s) | Lect. Burak GÜRKAN |
| Assistant(s) | |
| Aim | Providing information on the effective execution of sponsorship activities in sports industry organizations |
| Course Content | This course contains; Sponsorship Concept and Development,Looking for Sponsors,Sponsorship and Communication,Sports Sponsorship and Public Relations,Sports Sponsorship and Advertising,Sports Sponsorship and Direct Marketing,Sports Sponsorship and Sales Promotion,Determining Sponsor Requirements,Sponsorship Agreement,Olympic Sponsorship Opportunities,Individual Athlete Sponsorship,Evaluation of Sponsorship Effectiveness,Professional Sponsorship Examples,Sports Sponsorship Examples. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.1.Defines the concept of sponsorship. | ||
| 1.2.Has basic knowledge about the development of sponsorship. | ||
| 1.3.Understands the role of sports sponsorship in sports industry organizations. | ||
| 2.1.Understands the sponsor acquisition processes. | ||
| 2.2.Grasps how sponsorship is related to communication, public relations, advertising, direct marketing, and sales promotion. | ||
| 2.3.Recognizes the importance of Olympic sponsorship opportunities. | ||
| 3.1.Works with practical examples in determining sponsor requirements. | ||
| 3.2.Learns and applies how sponsorship agreements are created. | ||
| 3.3.Analyzes real-world applications through professional and sports sponsorship examples. | ||
| 4.1.Develops an analytical approach to assess sponsorship effectiveness. | ||
| 4.2.Analyzes the impact of sports sponsorship on organizations and athletes. | ||
| 5.1.Critically evaluates sponsorship strategies and applications. | ||
| 5.2.Makes predictions about future trends in sports sponsorship and anticipates developments in this field. | ||
| 1. Will be able to explain the definition and general concepts of sports sponsorship. | A | |
| 2. Will be able to understand the basic principles, processes and functions of sports sponsorship. | A | |
| 3. Will be able to practically implement sports sponsorship. | H | |
| 4. Will be able to evaluate and explain the basic concepts and processes in the field of sports sponsorship. | A | |
| 5. Will be able to evaluate all processes and changes related to sports sponsorship. | A |
| Teaching Methods: | |
| Assessment Methods: | A: Traditional Written Exam, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Sponsorship Concept and Development | |
| 2 | Looking for Sponsors | |
| 3 | Sponsorship and Communication | |
| 4 | Sports Sponsorship and Public Relations | |
| 5 | Sports Sponsorship and Advertising | |
| 6 | Sports Sponsorship and Direct Marketing | |
| 7 | Sports Sponsorship and Sales Promotion | |
| 8 | Determining Sponsor Requirements | |
| 9 | Sponsorship Agreement | |
| 10 | Olympic Sponsorship Opportunities | |
| 11 | Individual Athlete Sponsorship | |
| 12 | Evaluation of Sponsorship Effectiveness | |
| 13 | Professional Sponsorship Examples | |
| 14 | Sports Sponsorship Examples |
| Resources |
| -Argan, M. (2003). Sports Sponsorship Management. Detay Publishing. -Avunduk, Y. ( 2021). Sponsorship Management. Gazi Bookstore. -Ekizoğlu, E. (2023).360° Sports Marketing and Sponsorship. Gazi Bookstore. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has sufficient institutional and applied knowledge about Sports Management | ||||||
| 2 | Has a high level of understanding of knowledge, skills and values related to the management of fields related to Sports Management | ||||||
| 3 | Knows the sports-specific legal regulations, has the knowledge of occupational standards in the field and the problems of the related fields | X | |||||
| 4 | Has the theoretical equipment to establish a relationship between Sports Management and different discipline | X | |||||
| 5 | Has the ability to know and apply the financial management principles and methods required to effectively manage a sports facility | ||||||
| 6 | Has the ability to develop innovative solution proposals and make decisions regarding the problems they encounter in sports management and sports marketing | X | |||||
| 7 | Has the ability to plan, implement and evaluate sports and sports-related organizations | ||||||
| 8 | It has the knowledge and equipment to fulfill its responsibilities in the field of sports law, to follow the relevant legislation and to use it when necessary | ||||||
| 9 | Has the ability to follow the entire process of an enterprise in the field of sports management, to establish a working team and to organize its employees and carry out the activities of the enterprise with teamwork | ||||||
| 10 | Has the ability to take responsibility, make independent decisions and use initiative in sports-specific areas | X | |||||
| 11 | Knows the importance of lifelong learning, has the ability to follow and evaluate the changes related to sports fields | ||||||
| 12 | has the perspective of comparing the basic level of knowledge and skills she has acquired about the functions carried out in a business in general with the situations that encounters in business life and to include her experiences in the learning process | ||||||
| 13 | Plans processes related to professional development and has the ability to apply this feature | ||||||
| 14 | Has the ability to use information and communication technology tools and other professional tools and techniques | ||||||
| 15 | Makes written and oral presentations in front of the crowd by using professional and individual communication skills in the most effective way | ||||||
| 16 | Expresses knowledge in a clear and concise manner, verbally and in writing, for the acquisition of sports ethics and culture, the adoption of the philosophy of Olympism and its dissemination to the society | ||||||
| 17 | Informs the relevant people and institutions on the issues related to the field of sports management sciences, conveys their thoughts and solutions to the problems verbally and in writing, and helps those who want to have information with their advice and suggestions in every environment | ||||||
| 18 | It can use software and hardware developed by information technologies specific to the sports field and helps those who want to learn | ||||||
| 19 | Acts in accordance with the rules and professional ethical rules regarding personal responsibilities in sports management processes | ||||||
| 20 | Being aware of the need to adopt a quality-oriented approach, social justice, public health, environmental protection, occupational health and safety etc. Knows that should observe the issues and gives place in practices | ||||||
| 21 | Observes fundamental rights and freedoms in international and national sports organizations, acts sensitively to different cultures, shows tolerance and respect | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |