Estée Lauder Companies Digital & Social Media Strategies
Influencer
Aim
The aim of this course is to enable students who aim to work in the field of communication and marketing communication make themselves competent in the field of digital marketing and social media in the business world.
Course Content
This course contains; Digital World Overview,Development of Internet & Digital Marketing,Introduction to Social Media,Social Media Networks and Content Marketing,Social Listening & Social Media Strategy,Content Management in Social Networks,Social Media Marketing,Branding in Digital World,Digital Marketing Channels & E-commerce,Social Commerce & M Commerce,What is Influencer Marketing?,Brands and Influencer Strategies,Online Reputation Management,Crisis Management and Brands.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Changing media and trends are known,
10, 9
A
2.Understand the importance of social media and digital marketing in business world,
16, 9
A
3.The importance of opinion leaders and new digital communication,
10, 9
A
4.Have knowledge about the change of new media and communication
Various online digital & social media platforms, Socialbakers, Boomsocial, L2 Inc., E-marketers
Dentsu Agency, Google & Facebook Quarter Reports
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
16
64
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
2
6
12
Midterm Exam
1
10
10
General Exam
1
12
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
126
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(126/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
DIGITAL and SOCIAL MEDIA MARKETING
-
Fall Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Name of Lecturer(s)
Lect. Papatya KARADEDE
Assistant(s)
Estée Lauder Companies Digital & Social Media Strategies
Influencer
Aim
The aim of this course is to enable students who aim to work in the field of communication and marketing communication make themselves competent in the field of digital marketing and social media in the business world.
Course Content
This course contains; Digital World Overview,Development of Internet & Digital Marketing,Introduction to Social Media,Social Media Networks and Content Marketing,Social Listening & Social Media Strategy,Content Management in Social Networks,Social Media Marketing,Branding in Digital World,Digital Marketing Channels & E-commerce,Social Commerce & M Commerce,What is Influencer Marketing?,Brands and Influencer Strategies,Online Reputation Management,Crisis Management and Brands.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Changing media and trends are known,
10, 9
A
2.Understand the importance of social media and digital marketing in business world,
16, 9
A
3.The importance of opinion leaders and new digital communication,
10, 9
A
4.Have knowledge about the change of new media and communication
Various online digital & social media platforms, Socialbakers, Boomsocial, L2 Inc., E-marketers
Dentsu Agency, Google & Facebook Quarter Reports
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
