The uncertainty and change in the environment constantly leaves institutions facing unexpected dangers or opportunities. The existence of the institutions depends on their ability to protect them from these dangers or to evaluate the opportunities. The aim of this course is to teach how public relations can be used in public institutions in times of crisis.
Course Content
This course contains; CRISIS, CONCEPTUAL FRAMEWORK,CRISIS FEATURE, FEATURES,Crisis factors and their causes,VIOLENCE AND EVOLUTION OF CRISIS,BEFORE CRISIS
,CRISIS
,CRISIS MANAGEMENT
,CRISIS MANAGEMENT AND MEDIA
,CHANGE MANAGEMENT
,ORGANIZATIONAL CHANGE
,REPUTATION, RISK, EVENT MANAGEMENT,CRISIS MANAGEMENT STRATEGIES,STRESS MANAGEMENT
,AN OVERVIEW.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.To understand the crisis and learn to recognize - To know the applications of the people in the crisis period
13, 16, 9
A
2.Capability to measure and capture the crisis and its dimensions
13, 16, 9
A
3.Having equipment to walk and implement crisis conditions
13, 16, 9
A
4.To carry out public relations activities in crisis conditions
13, 16, 9
A
5. Will be able to comment theoretical and practical knowledge about crisis management process.
10, 16, 9
A, D, E, F, G, H
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, G: Quiz, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
CRISIS, CONCEPTUAL FRAMEWORK
2
CRISIS FEATURE, FEATURES
3
Crisis factors and their causes
4
VIOLENCE AND EVOLUTION OF CRISIS
5
BEFORE CRISIS
6
CRISIS
7
CRISIS MANAGEMENT
8
CRISIS MANAGEMENT AND MEDIA
9
CHANGE MANAGEMENT
10
ORGANIZATIONAL CHANGE
11
REPUTATION, RISK, EVENT MANAGEMENT
12
CRISIS MANAGEMENT STRATEGIES
13
STRESS MANAGEMENT
14
AN OVERVIEW
Resources
Power point presentations, case reports, case reports
Crisis Management, Harvard Business Review, Optimist Publications
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
4
8
32
Resolution of Homework Problems and Submission as a Report
1
2
2
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
2
6
12
Midterm Exam
1
14
14
General Exam
1
20
20
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
108
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(108/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
CRISIS MANAGEMENT and COMMUNICATION
-
Spring Semester
2+0
2
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Lect. Sonıa LOTFI
Name of Lecturer(s)
Lect. Burak ÖZCAN
Assistant(s)
Aim
The uncertainty and change in the environment constantly leaves institutions facing unexpected dangers or opportunities. The existence of the institutions depends on their ability to protect them from these dangers or to evaluate the opportunities. The aim of this course is to teach how public relations can be used in public institutions in times of crisis.
Course Content
This course contains; CRISIS, CONCEPTUAL FRAMEWORK,CRISIS FEATURE, FEATURES,Crisis factors and their causes,VIOLENCE AND EVOLUTION OF CRISIS,BEFORE CRISIS
,CRISIS
,CRISIS MANAGEMENT
,CRISIS MANAGEMENT AND MEDIA
,CHANGE MANAGEMENT
,ORGANIZATIONAL CHANGE
,REPUTATION, RISK, EVENT MANAGEMENT,CRISIS MANAGEMENT STRATEGIES,STRESS MANAGEMENT
,AN OVERVIEW.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.To understand the crisis and learn to recognize - To know the applications of the people in the crisis period
13, 16, 9
A
2.Capability to measure and capture the crisis and its dimensions
13, 16, 9
A
3.Having equipment to walk and implement crisis conditions
13, 16, 9
A
4.To carry out public relations activities in crisis conditions
13, 16, 9
A
5. Will be able to comment theoretical and practical knowledge about crisis management process.
10, 16, 9
A, D, E, F, G, H
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, G: Quiz, H: Performance Task
Course Outline
Order
Subjects
Preliminary Work
1
CRISIS, CONCEPTUAL FRAMEWORK
2
CRISIS FEATURE, FEATURES
3
Crisis factors and their causes
4
VIOLENCE AND EVOLUTION OF CRISIS
5
BEFORE CRISIS
6
CRISIS
7
CRISIS MANAGEMENT
8
CRISIS MANAGEMENT AND MEDIA
9
CHANGE MANAGEMENT
10
ORGANIZATIONAL CHANGE
11
REPUTATION, RISK, EVENT MANAGEMENT
12
CRISIS MANAGEMENT STRATEGIES
13
STRESS MANAGEMENT
14
AN OVERVIEW
Resources
Power point presentations, case reports, case reports
Crisis Management, Harvard Business Review, Optimist Publications
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Know the basic concepts of Public Relations and Publicity disciplines and the basic theories of these disciplines.
X
2
Public Relations and Publicity These data can be analyzed in various dimensions.
X
3
It uses expert knowledge and participates in decision-making mechanisms of enterprises. It identifies the problems encountered and suggests a solution.
X
4
It analyzes the institutions and prepares a communication plan in line with the needs of the institutions.
X
5
It can solve the problems caused by taking responsibility when necessary in projects related to the field.
X
6
They can participate in an organization set up for field-related projects, lead the project, manage operational plans and processes.
X
7
Analyzes the theoretical and factual problems of Public Relations and Publicity disciplines and subdisciplines with scientific methods and analyzes the findings.
X
8
As a principle, it adopts the principle of life-long learning. They follow developments, innovations, ideas, methods and changes in their field and use them effectively in their own work.
X
9
Uses fluent and correct Turkology in scientific and professional researches. At least one foreign language can read and understand.
X
10
Uses new communication technologies in their professional and scientific work and constantly monitor developments in new communication technologies.
X
11
Acts in ethical codes in professional and scientific researches.
X
12
The universality of social rights, social justice, quality and cultural values, and the protection of the environment, have a consciousness of people and society
