Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOUR | - | Fall Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Mahmut Selami AKIN |
| Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
| Assistant(s) | Asist. Prof. M. Selami AKIN |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior ,Theories of Consumer Behavior ,Perception,Memory and Learning,Motivation and Global Values,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Social Classes,Consumer Behavior Research,New Tendencies in Consumer Behavior,Consumption Culture and Potmodernism,Case-study. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Students will be able to explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 1.1 Describe consumer and customer concepts. | 13, 16, 9 | A |
| 1.2 Describe the essentials of consumer behavior. | 13, 16, 9 | A |
| 1.3 Relate consumer behavior with other disciplines. | 13, 16, 9 | A |
| 1.4 Explain the theories of consumer behavior. | 13, 16, 9 | A |
| 2. Students will be able to explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
| 2.1 Comprehend the psychological factors. | 13, 16, 9 | A |
| 2.2 Comprehend the personal factors. | 13, 16, 9 | A |
| 2.3 Comprehend the cultural factors. | 13, 16, 9 | A |
| 2.4 Comprehend the social factors. | 13, 16, 9 | A |
| 3. Students will be able to explain consumer buying decision process. | 13, 16, 9 | A |
| 3.1 Comprehend the consumer buying decision process. | 13, 16, 9 | A |
| 3.2 Describe the after sale services. | 13, 16, 9 | A |
| 4. Students will be able to explore consumer research. | 13, 16, 9 | A |
| 5. New trends in consumer behaviour will able to be identified. | 16, 9 | A |
| 5.1. Sustainable consumption is defined. | ||
| 5.2. Preventing consumer exploitation is explained. |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior | |
| 2 | Theories of Consumer Behavior | |
| 3 | Perception | |
| 4 | Memory and Learning | |
| 5 | Motivation and Global Values | |
| 6 | Personality and Psychographic Factors | |
| 7 | Attitude and Persuasion | |
| 8 | Reference Groups and Family | |
| 9 | Culture and Sub-culture | |
| 10 | Social Classes | |
| 11 | Consumer Behavior Research | |
| 12 | New Tendencies in Consumer Behavior | |
| 13 | Consumption Culture and Potmodernism | |
| 14 | Case-study |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Have knowledge to follow the scientific information about the business management literature, the ability of assessment and apply about the whole current business functions . | X | |||||
| 2 | Have the theoretical ability to establish a relationship among business management literature and other related disciplines. | X | |||||
| 3 | Students recognize and comment the mathematical calculations, the accounting records and financial analysis concerning their business activities. | ||||||
| 4 | Have the knowledge and equipment to follow the relevant legislation and fulfill the legal responsibility of the company. | ||||||
| 5 | Have knowledge about economic literature in order to manage resources of the company effectively. | ||||||
| 6 | Have the ability to develop innovative recommendations about solutions regarding the problems faced by the management, production and marketing. | X | |||||
| 7 | Students able to identify, analyze and propose solutions to the problems about the issues related to the field at a basic level studies. | X | |||||
| 8 | Have a perspective to evaluate with a critical approach the basic level of knowledge and skills about the functions carried out by a company, compare the situations faced in business and literature, include the experiences on their learning process. | X | |||||
| 9 | Students follow and evaluate national and international developments regarding the business operations. | X | |||||
| 10 | Students able to communicate by expressing ideas and knowledge stating clearly and concisely both orally and in writing. | X | |||||
| 11 | Students effectively use the Turkish language in written and oral communication. | X | |||||
| 12 | Students have professional foreign language to do international correspondence in the field. | ||||||
| 13 | Have ability to use communication technologies effectively that can helpful in business life. | X | |||||
| 14 | Aware to adopt a quality-oriented approach in the operating activities and use in application as well. | X | |||||
| 15 | Comply with the laws and rules of professional ethics about their personal responsibilities. | X | |||||
| 16 | Students aware that business activities should respect on public health, environmental protection and job security issues also in their professional decisions take into consideration these issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 1 | 1 | |||
| Term Project | 1 | 25 | 25 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 2 | 1 | 2 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 22 | 22 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 122 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(122/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CONSUMER BEHAVIOUR | - | Fall Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Mahmut Selami AKIN |
| Name of Lecturer(s) | Assist.Prof. Mahmut Selami AKIN |
| Assistant(s) | Asist. Prof. M. Selami AKIN |
| Aim | The objective of this course is to make students understand the consumer behavior, factors effecting the consumer behavior and have a command of consumer buying decision process. It covers the topics such as : Theories of consumer behavior, consumer buying decision process, factors (psychological, personal, cultural, social) influencing buying process, attitude formation, perception and learning. |
| Course Content | This course contains; Introduction to Consumer Behavior ,Theories of Consumer Behavior ,Perception,Memory and Learning,Motivation and Global Values,Personality and Psychographic Factors,Attitude and Persuasion,Reference Groups and Family,Culture and Sub-culture,Social Classes,Consumer Behavior Research,New Tendencies in Consumer Behavior,Consumption Culture and Potmodernism,Case-study. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Students will be able to explain the essentials and theories related to consumer behavior. | 13, 16, 9 | A |
| 1.1 Describe consumer and customer concepts. | 13, 16, 9 | A |
| 1.2 Describe the essentials of consumer behavior. | 13, 16, 9 | A |
| 1.3 Relate consumer behavior with other disciplines. | 13, 16, 9 | A |
| 1.4 Explain the theories of consumer behavior. | 13, 16, 9 | A |
| 2. Students will be able to explain the main factors influencing consumer behavior. | 13, 16, 9 | A |
| 2.1 Comprehend the psychological factors. | 13, 16, 9 | A |
| 2.2 Comprehend the personal factors. | 13, 16, 9 | A |
| 2.3 Comprehend the cultural factors. | 13, 16, 9 | A |
| 2.4 Comprehend the social factors. | 13, 16, 9 | A |
| 3. Students will be able to explain consumer buying decision process. | 13, 16, 9 | A |
| 3.1 Comprehend the consumer buying decision process. | 13, 16, 9 | A |
| 3.2 Describe the after sale services. | 13, 16, 9 | A |
| 4. Students will be able to explore consumer research. | 13, 16, 9 | A |
| 5. New trends in consumer behaviour will able to be identified. | 16, 9 | A |
| 5.1. Sustainable consumption is defined. | ||
| 5.2. Preventing consumer exploitation is explained. |
| Teaching Methods: | 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Consumer Behavior | |
| 2 | Theories of Consumer Behavior | |
| 3 | Perception | |
| 4 | Memory and Learning | |
| 5 | Motivation and Global Values | |
| 6 | Personality and Psychographic Factors | |
| 7 | Attitude and Persuasion | |
| 8 | Reference Groups and Family | |
| 9 | Culture and Sub-culture | |
| 10 | Social Classes | |
| 11 | Consumer Behavior Research | |
| 12 | New Tendencies in Consumer Behavior | |
| 13 | Consumption Culture and Potmodernism | |
| 14 | Case-study |
| Resources |
| 1. Tüketici Davranışı. Odabaşı, Y., Barış, G. Mediacat Yayıncılık. 2. Tüketici Davranışları. Altunışık, R. Beta Yayıncılık. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Have knowledge to follow the scientific information about the business management literature, the ability of assessment and apply about the whole current business functions . | X | |||||
| 2 | Have the theoretical ability to establish a relationship among business management literature and other related disciplines. | X | |||||
| 3 | Students recognize and comment the mathematical calculations, the accounting records and financial analysis concerning their business activities. | ||||||
| 4 | Have the knowledge and equipment to follow the relevant legislation and fulfill the legal responsibility of the company. | ||||||
| 5 | Have knowledge about economic literature in order to manage resources of the company effectively. | ||||||
| 6 | Have the ability to develop innovative recommendations about solutions regarding the problems faced by the management, production and marketing. | X | |||||
| 7 | Students able to identify, analyze and propose solutions to the problems about the issues related to the field at a basic level studies. | X | |||||
| 8 | Have a perspective to evaluate with a critical approach the basic level of knowledge and skills about the functions carried out by a company, compare the situations faced in business and literature, include the experiences on their learning process. | X | |||||
| 9 | Students follow and evaluate national and international developments regarding the business operations. | X | |||||
| 10 | Students able to communicate by expressing ideas and knowledge stating clearly and concisely both orally and in writing. | X | |||||
| 11 | Students effectively use the Turkish language in written and oral communication. | X | |||||
| 12 | Students have professional foreign language to do international correspondence in the field. | ||||||
| 13 | Have ability to use communication technologies effectively that can helpful in business life. | X | |||||
| 14 | Aware to adopt a quality-oriented approach in the operating activities and use in application as well. | X | |||||
| 15 | Comply with the laws and rules of professional ethics about their personal responsibilities. | X | |||||
| 16 | Students aware that business activities should respect on public health, environmental protection and job security issues also in their professional decisions take into consideration these issues. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |