Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS in HEALTH CARE | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | |
| Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
| Assistant(s) | Yok |
| Aim | To evaluate the activities and the role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Will be able to categorize the target group in public relations activities. | 16, 9 | A |
| 1.1.Explain the interior and the exterior target group in public relations activities. | 10, 16, 9 | A |
| 1.2.Can debate the reasons of identifying the target group. | 16, 9 | A |
| 1.3.Can interpret the effects of not identifying the target group. | 10, 9 | A |
| 2.Will be able to evaluate the management of crisis. | 10, 9 | A |
| 2.1.Can define the crisis. | 10, 9 | A |
| 2.2.Can categorize the reasons of crisis. | 10, 9 | A |
| 2.3.Can list the stages of management of crisis. | 10, 9 | A, D |
| 3.Will be able to prepare a public relations campaign. | 16, 9 | A |
| 3.1.Can list the stages of public relations campaign. | 10, 9 | A |
| 3.2.Can compare the methods of gathering information. | 10, 16, 9 | A |
| 3.3.Can explain the importance of public relations campaign. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading Lecture Notes |
| 2 | Concept of public relations | Reading Lecture Notes |
| 3 | Historical development of public relations | Reading Lecture Notes |
| 4 | Subjects related to public relations | Reading Lecture Notes |
| 5 | Theories of public relations | Reading Lecture Notes |
| 6 | Target group in public relations | Reading Lecture Notes |
| 7 | Campaign in public relations | Reading Lecture Notes |
| 8 | Internal communication | Reading Lecture Notes |
| 9 | Internal public relations | Reading Lecture Notes |
| 10 | The characteristics of a public relations specialist | Reading Lecture Notes |
| 11 | Agencies in public relations | Reading Lecture Notes |
| 12 | Issue management | Reading Lecture Notes |
| 13 | Crisis management | Reading Lecture Notes |
| 14 | Prestige management | Reading Lecture Notes |
| Resources |
| Instructor's lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The student professionally assesses and applies the information obtained from foundational theoretical and practical courses supported by textbooks containing current information, practical tools, and other resources in the field of Medical Documentation and Secretarial Services. | ||||||
| 2 | The student acts in accordance with societal, scientific, cultural, and ethical values in the stages of collecting, interpreting, implementing, and announcing results related to the field of Medical Documentation and Secretarial Services. | ||||||
| 3 | The student informs relevant individuals and institutions using the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services, and communicates their thoughts and solution proposals for problems both in written and oral form. | ||||||
| 4 | The student independently carries out a given task using the foundational knowledge they have acquired in the field of Medical Documentation and Secretarial Services. When faced with unforeseen situations in their field, they generate solutions by applying their foundational knowledge. | ||||||
| 5 | The student, as part of a team, participates in addressing and solving complex problems encountered in practical applications related to the field of Medical Documentation and Secretarial Services. They act in accordance with quality management and processes, taking on individual responsibilities when necessary. | ||||||
| 6 | The student, as an active team member in practical applications related to the field of Medical Documentation and Secretarial Services, takes on responsibilities in collaborating with other healthcare disciplines. | ||||||
| 7 | The student has a lifelong learning consciousness. | ||||||
| 8 | The student critically evaluates the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services; identifies learning needs and directs their learning. | ||||||
| 9 | The student monitors the information about his field and communicates with his colleagues by using a foreign language at least at the European Language Portfolio A2 level. | ||||||
| 10 | The student uses information and communication technologies along with computer software, at least at the basic level of the European Computer Driving License, required by the field of Medical Documentation and Secretarial Services. | ||||||
| 11 | The student establishes effective communication with colleagues, patients, their families, physicians, and other healthcare professionals. | ||||||
| 12 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||
| 13 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | ||||||
| 14 | The student contributes to the stages of data collection, interpretation, implementation and announcing the results related to his field of study in accordance with social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 4 | 16 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 2 | 4 | |||
| Term Project | 1 | 20 | 20 | |||
| Presentation of Project / Seminar | 1 | 2 | 2 | |||
| Quiz | 4 | 1 | 4 | |||
| Midterm Exam | 1 | 24 | 24 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 128 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(128/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS in HEALTH CARE | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | |
| Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
| Assistant(s) | Yok |
| Aim | To evaluate the activities and the role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,Concept of public relations,Historical development of public relations,Subjects related to public relations,Theories of public relations,Target group in public relations,Campaign in public relations,Internal communication,Internal public relations,The characteristics of a public relations specialist,Agencies in public relations,Issue management,Crisis management,Prestige management. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1.Will be able to categorize the target group in public relations activities. | 16, 9 | A |
| 1.1.Explain the interior and the exterior target group in public relations activities. | 10, 16, 9 | A |
| 1.2.Can debate the reasons of identifying the target group. | 16, 9 | A |
| 1.3.Can interpret the effects of not identifying the target group. | 10, 9 | A |
| 2.Will be able to evaluate the management of crisis. | 10, 9 | A |
| 2.1.Can define the crisis. | 10, 9 | A |
| 2.2.Can categorize the reasons of crisis. | 10, 9 | A |
| 2.3.Can list the stages of management of crisis. | 10, 9 | A, D |
| 3.Will be able to prepare a public relations campaign. | 16, 9 | A |
| 3.1.Can list the stages of public relations campaign. | 10, 9 | A |
| 3.2.Can compare the methods of gathering information. | 10, 16, 9 | A |
| 3.3.Can explain the importance of public relations campaign. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading Lecture Notes |
| 2 | Concept of public relations | Reading Lecture Notes |
| 3 | Historical development of public relations | Reading Lecture Notes |
| 4 | Subjects related to public relations | Reading Lecture Notes |
| 5 | Theories of public relations | Reading Lecture Notes |
| 6 | Target group in public relations | Reading Lecture Notes |
| 7 | Campaign in public relations | Reading Lecture Notes |
| 8 | Internal communication | Reading Lecture Notes |
| 9 | Internal public relations | Reading Lecture Notes |
| 10 | The characteristics of a public relations specialist | Reading Lecture Notes |
| 11 | Agencies in public relations | Reading Lecture Notes |
| 12 | Issue management | Reading Lecture Notes |
| 13 | Crisis management | Reading Lecture Notes |
| 14 | Prestige management | Reading Lecture Notes |
| Resources |
| Instructor's lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The student professionally assesses and applies the information obtained from foundational theoretical and practical courses supported by textbooks containing current information, practical tools, and other resources in the field of Medical Documentation and Secretarial Services. | ||||||
| 2 | The student acts in accordance with societal, scientific, cultural, and ethical values in the stages of collecting, interpreting, implementing, and announcing results related to the field of Medical Documentation and Secretarial Services. | ||||||
| 3 | The student informs relevant individuals and institutions using the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services, and communicates their thoughts and solution proposals for problems both in written and oral form. | ||||||
| 4 | The student independently carries out a given task using the foundational knowledge they have acquired in the field of Medical Documentation and Secretarial Services. When faced with unforeseen situations in their field, they generate solutions by applying their foundational knowledge. | ||||||
| 5 | The student, as part of a team, participates in addressing and solving complex problems encountered in practical applications related to the field of Medical Documentation and Secretarial Services. They act in accordance with quality management and processes, taking on individual responsibilities when necessary. | ||||||
| 6 | The student, as an active team member in practical applications related to the field of Medical Documentation and Secretarial Services, takes on responsibilities in collaborating with other healthcare disciplines. | ||||||
| 7 | The student has a lifelong learning consciousness. | ||||||
| 8 | The student critically evaluates the foundational knowledge and skills acquired in the field of Medical Documentation and Secretarial Services; identifies learning needs and directs their learning. | ||||||
| 9 | The student monitors the information about his field and communicates with his colleagues by using a foreign language at least at the European Language Portfolio A2 level. | ||||||
| 10 | The student uses information and communication technologies along with computer software, at least at the basic level of the European Computer Driving License, required by the field of Medical Documentation and Secretarial Services. | ||||||
| 11 | The student establishes effective communication with colleagues, patients, their families, physicians, and other healthcare professionals. | ||||||
| 12 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | ||||||
| 13 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | ||||||
| 14 | The student contributes to the stages of data collection, interpretation, implementation and announcing the results related to his field of study in accordance with social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |