Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
SALES and MARKETING in HEARING AID CENTER | ODY2213741 | Spring Semester | 2+0 | 2 | 2 |
Course Program | Çarşamba 16:30-17:15 Çarşamba 17:30-18:15 |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | |
Aim | The aim of the course is to comprehend the relationship between sales techniques and marketing communication; It is aimed to teach effective communication and sales techniques theoretically and practically. |
Course Content | This course contains; Basic termination about economy ,Development process of marketing and basic termination,Components of marketing combination,Marketing in services sector,Product and product development,Price and pricing ,Promotion and marketing communication ,Marketing planning in business organisations ,Consumer behaviours ,Customer Relationship Management in Hearing Aid Businesses-I ,Customer Relationship Management in Hearing Aid Businesses-II ,Sales Technics-I ,Sales Technics-II ,E-Marketing . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Defines the concepts of marketing management and components of marketing combination. | 16, 9 | A |
Tells about the marketing communication and customer relationship management. | 16, 9 | A |
Describes the consumer behaviours and sales technics. | 16, 8, 9 | A |
Teaching Methods: | 16: Question - Answer Technique, 8: Flipped Classroom Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Basic termination about economy | |
2 | Development process of marketing and basic termination | |
3 | Components of marketing combination | |
4 | Marketing in services sector | |
5 | Product and product development | |
6 | Price and pricing | |
7 | Promotion and marketing communication | |
8 | Marketing planning in business organisations | |
9 | Consumer behaviours | |
10 | Customer Relationship Management in Hearing Aid Businesses-I | |
11 | Customer Relationship Management in Hearing Aid Businesses-II | |
12 | Sales Technics-I | |
13 | Sales Technics-II | |
14 | E-Marketing |
Resources |
Powerpoint presentations and word files |
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk Pazarlama İlkeleri-Prof.Dr.Baybars Tek Satışta Başarı-Frank Bettger Hizmet Pazarlaması TSEV yayınları Ekip çalışması ve Liderlik- Acar Baltaş |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | The student acquires theoretical and practical knowledge related to audiometry field at a basic level. | X | |||||
2 | The student owns information about moral discipline and ethical rules related to audio and balance problematic patients. | ||||||
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic onjective and subjective tests for evaluating audio and balance. | ||||||
4 | The student manages a duty independently by using the knowledge about his field at a basic level. | X | |||||
5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | X | |||||
6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||
7 | The student complies with and contributes to quality management and processes. | X | |||||
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |
ECTS / Workload Table | ||||||
Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
Course Hours | 14 | 2 | 28 | |||
Guided Problem Solving | 0 | 0 | 0 | |||
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
Term Project | 0 | 0 | 0 | |||
Presentation of Project / Seminar | 0 | 0 | 0 | |||
Quiz | 0 | 0 | 0 | |||
Midterm Exam | 1 | 20 | 20 | |||
General Exam | 1 | 20 | 20 | |||
Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
Total Workload(Hour) | 68 | |||||
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(68/30) | 2 | |||||
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|---|---|---|---|---|
SALES and MARKETING in HEARING AID CENTER | ODY2213741 | Spring Semester | 2+0 | 2 | 2 |
Course Program | Çarşamba 16:30-17:15 Çarşamba 17:30-18:15 |
Prerequisites Courses | |
Recommended Elective Courses |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Elective |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | |
Aim | The aim of the course is to comprehend the relationship between sales techniques and marketing communication; It is aimed to teach effective communication and sales techniques theoretically and practically. |
Course Content | This course contains; Basic termination about economy ,Development process of marketing and basic termination,Components of marketing combination,Marketing in services sector,Product and product development,Price and pricing ,Promotion and marketing communication ,Marketing planning in business organisations ,Consumer behaviours ,Customer Relationship Management in Hearing Aid Businesses-I ,Customer Relationship Management in Hearing Aid Businesses-II ,Sales Technics-I ,Sales Technics-II ,E-Marketing . |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
Defines the concepts of marketing management and components of marketing combination. | 16, 9 | A |
Tells about the marketing communication and customer relationship management. | 16, 9 | A |
Describes the consumer behaviours and sales technics. | 16, 8, 9 | A |
Teaching Methods: | 16: Question - Answer Technique, 8: Flipped Classroom Learning, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|---|---|
1 | Basic termination about economy | |
2 | Development process of marketing and basic termination | |
3 | Components of marketing combination | |
4 | Marketing in services sector | |
5 | Product and product development | |
6 | Price and pricing | |
7 | Promotion and marketing communication | |
8 | Marketing planning in business organisations | |
9 | Consumer behaviours | |
10 | Customer Relationship Management in Hearing Aid Businesses-I | |
11 | Customer Relationship Management in Hearing Aid Businesses-II | |
12 | Sales Technics-I | |
13 | Sales Technics-II | |
14 | E-Marketing |
Resources |
Powerpoint presentations and word files |
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk Pazarlama İlkeleri-Prof.Dr.Baybars Tek Satışta Başarı-Frank Bettger Hizmet Pazarlaması TSEV yayınları Ekip çalışması ve Liderlik- Acar Baltaş |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications | |||||||
No | Program Qualification | Contribution Level | |||||
1 | 2 | 3 | 4 | 5 | |||
1 | The student acquires theoretical and practical knowledge related to audiometry field at a basic level. | X | |||||
2 | The student owns information about moral discipline and ethical rules related to audio and balance problematic patients. | ||||||
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic onjective and subjective tests for evaluating audio and balance. | ||||||
4 | The student manages a duty independently by using the knowledge about his field at a basic level. | X | |||||
5 | The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning. | X | |||||
6 | The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires. | ||||||
7 | The student complies with and contributes to quality management and processes. | X | |||||
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | X | |||||
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X |
Assessment Methods
Contribution Level | Absolute Evaluation | |
Rate of Midterm Exam to Success | 40 | |
Rate of Final Exam to Success | 60 | |
Total | 100 |