MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES
-
Fall Semester
3+0
3
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Derya TUĞLU
Name of Lecturer(s)
Assist.Prof. Mahmut Selami AKIN
Assistant(s)
Aim
To provide information about basic principles of marketing and marketing in health services.
Course Content
This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green .
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Summarize the basic principles of marketing
16, 9
A, C
2.Tell about the heaşth services and its marketing
A: Traditional Written Exam, C: Multiple-Choice Exam
Course Outline
Order
Subjects
Preliminary Work
1
Concept, Definition and Development of Marketing
Reading lecture note
2
Definition, Features and Marketing of Services
Reading lecture note
3
Health Services
Reading lecture note
4
Development of Marketing in Health Services
Reading lecture note
5
Marketing Management Process
Reading lecture note
6
Planning and Marketing Plan
Reading lecture note
7
Performance of Brande
Reading lecture note
8
Personal Selling
Reading lecture note
9
Education and Pricing of Sellers
Reading lecture note
10
Marketing Information Systems and Marketing Research
Reading lecture note
11
Product and Product Development
Reading lecture note
12
Market Segmentation
Reading lecture note
13
Price and Pricing strategies
Reading lecture note
14
Green
Reading lecture note
Resources
Lecturer's own notes
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
30
30
General Exam
1
40
40
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
112
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(112/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MARKETING PRINCIPLES and MARKETING in HEALTH SERVICES
-
Fall Semester
3+0
3
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Derya TUĞLU
Name of Lecturer(s)
Assist.Prof. Mahmut Selami AKIN
Assistant(s)
Aim
To provide information about basic principles of marketing and marketing in health services.
Course Content
This course contains; Concept, Definition and Development of Marketing,Definition, Features and Marketing of Services,Health Services,Development of Marketing in Health Services,Marketing Management Process,Planning and Marketing Plan,Performance of Brande,Personal Selling,Education and Pricing of Sellers,Marketing Information Systems and Marketing Research,Product and Product Development,Market Segmentation,Price and Pricing strategies,Green .
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Summarize the basic principles of marketing
16, 9
A, C
2.Tell about the heaşth services and its marketing
A: Traditional Written Exam, C: Multiple-Choice Exam
Course Outline
Order
Subjects
Preliminary Work
1
Concept, Definition and Development of Marketing
Reading lecture note
2
Definition, Features and Marketing of Services
Reading lecture note
3
Health Services
Reading lecture note
4
Development of Marketing in Health Services
Reading lecture note
5
Marketing Management Process
Reading lecture note
6
Planning and Marketing Plan
Reading lecture note
7
Performance of Brande
Reading lecture note
8
Personal Selling
Reading lecture note
9
Education and Pricing of Sellers
Reading lecture note
10
Marketing Information Systems and Marketing Research
Reading lecture note
11
Product and Product Development
Reading lecture note
12
Market Segmentation
Reading lecture note
13
Price and Pricing strategies
Reading lecture note
14
Green
Reading lecture note
Resources
Lecturer's own notes
Sağlık Hizmetlerinde Pazarlama-Prof.Dilaver Tengilimoğlu
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.