To provide information about basic principles of marketing and marketing in health services.
Course Content
This course contains; 1.Basic information abut marketing,2.Basic information about marketing,3.Health Services Marketing,4.Consumer behaviours in health services,5.Marketing Information Systems and Marketing Researchs,6. Strategical Marketing Plan in Health Services,7.Market and Target Market,8. Health Services Marketing Mix,9. Pricing of Health Services,10. Promotion Mix at Health Services ,11. New Approaches at Health Services Marketing ,12. New Approaches at Health Services Marketing ,13. Digital Marketing at Helath Services Marketing,14. Brand, Branding and Reputation Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Summarize the basic principles of marketing
10, 16, 9
A
2.Tell about the health services and its marketing
10, 16, 9
A
3. Will be able to explain different aspects of health services marketing.
10, 9
A
4. Will be able to summarize brand, digital marketing and reputation issues in health services.
5.Marketing Information Systems and Marketing Researchs
Reading Lecture Notes
6
6. Strategical Marketing Plan in Health Services
Reading Lecture Notes
7
7.Market and Target Market
Reading Lecture Notes
8
8. Health Services Marketing Mix
Reading Lecture Notes
9
9. Pricing of Health Services
Reading Lecture Notes
10
10. Promotion Mix at Health Services
Reading Lecture Notes
11
11. New Approaches at Health Services Marketing
Reading Lecture Notes
12
12. New Approaches at Health Services Marketing
Reading Lecture Notes
13
13. Digital Marketing at Helath Services Marketing
Reading Lecture Notes
14
14. Brand, Branding and Reputation Management
Reading Lecture Notes
Resources
Yrd.Doç.Dr Nevin Altuğ, Dr.Şeniz Erdem Özhan Sağlık Hizmetleri Pazarlaması- Haydar Sur, TunÇay Palteki Hastane Yönetimi, Prof.Dr.Dilaver Tengilimoğlu, Doç.Dr. Mahmut Akbolat, Yrd.Doç.Dr.Oğuz Işık Sağlık İşletmeleri Yönetimi-Dr.Eda Yılmaz, Marka İmajı- Prof.Dr.İsmet Mucuk- Pazarlama İlkeleri- Haluk Sumer, Helmut Pernsteiner, İtibar Yönetim
Sağlık Hizmetlerinde Pazarlama - Prof.Dilaver Tengilimoğlu
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
10
2
20
Resolution of Homework Problems and Submission as a Report
4
5
20
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
30
30
General Exam
1
40
40
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
138
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(138/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MARKETING in HEALTH SERVICES
-
Spring Semester
2+0
2
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Derya TUĞLU
Name of Lecturer(s)
Assist.Prof. Halil YORULMAZ
Assistant(s)
not available
Aim
To provide information about basic principles of marketing and marketing in health services.
Course Content
This course contains; 1.Basic information abut marketing,2.Basic information about marketing,3.Health Services Marketing,4.Consumer behaviours in health services,5.Marketing Information Systems and Marketing Researchs,6. Strategical Marketing Plan in Health Services,7.Market and Target Market,8. Health Services Marketing Mix,9. Pricing of Health Services,10. Promotion Mix at Health Services ,11. New Approaches at Health Services Marketing ,12. New Approaches at Health Services Marketing ,13. Digital Marketing at Helath Services Marketing,14. Brand, Branding and Reputation Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.Summarize the basic principles of marketing
10, 16, 9
A
2.Tell about the health services and its marketing
10, 16, 9
A
3. Will be able to explain different aspects of health services marketing.
10, 9
A
4. Will be able to summarize brand, digital marketing and reputation issues in health services.
5.Marketing Information Systems and Marketing Researchs
Reading Lecture Notes
6
6. Strategical Marketing Plan in Health Services
Reading Lecture Notes
7
7.Market and Target Market
Reading Lecture Notes
8
8. Health Services Marketing Mix
Reading Lecture Notes
9
9. Pricing of Health Services
Reading Lecture Notes
10
10. Promotion Mix at Health Services
Reading Lecture Notes
11
11. New Approaches at Health Services Marketing
Reading Lecture Notes
12
12. New Approaches at Health Services Marketing
Reading Lecture Notes
13
13. Digital Marketing at Helath Services Marketing
Reading Lecture Notes
14
14. Brand, Branding and Reputation Management
Reading Lecture Notes
Resources
Yrd.Doç.Dr Nevin Altuğ, Dr.Şeniz Erdem Özhan Sağlık Hizmetleri Pazarlaması- Haydar Sur, TunÇay Palteki Hastane Yönetimi, Prof.Dr.Dilaver Tengilimoğlu, Doç.Dr. Mahmut Akbolat, Yrd.Doç.Dr.Oğuz Işık Sağlık İşletmeleri Yönetimi-Dr.Eda Yılmaz, Marka İmajı- Prof.Dr.İsmet Mucuk- Pazarlama İlkeleri- Haluk Sumer, Helmut Pernsteiner, İtibar Yönetim
Sağlık Hizmetlerinde Pazarlama - Prof.Dilaver Tengilimoğlu
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
