The aim of this course is to provide knowledge about the details of medical devices and their promotion and marketing.
Course Content
This course contains; Introduction to medical devices, marketing and promotion, historical
development,Regulations on medical devices, their classification and risk factors,Common feutures of medical devices and products,Standards about medical devices; CE, ISO, TSE, Barkod and serial number,Preparing technical specificaitons, offer and proform invoice,Common medical devices,Products used in surgery,Products used in internal branches,Devices used in medical diagnosis
,Device and products for treatment,Medical device market in Turkey and in the World,TİTUBB,Promotion and methods,Marketing and methods.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Summarize the related regulations, warranty certificates, technical specifications, certificates and standarts.
16, 9
A, G
2. Explains the general features of medical devices and related terminology.
16, 9
A, G
3. Tells the ways of promotion and marketing.
16, 9
A, G
4. Selects and uses modern techniques and tools necessary for marketing methods.
16, 9
A, G
5. Evaluates current developments in marketing-related issues and analyzes the consumer and industrial markets.
Introduction to medical devices, marketing and promotion, historical
development
2
Regulations on medical devices, their classification and risk factors
3
Common feutures of medical devices and products
4
Standards about medical devices; CE, ISO, TSE, Barkod and serial number
5
Preparing technical specificaitons, offer and proform invoice
6
Common medical devices
7
Products used in surgery
8
Products used in internal branches
9
Devices used in medical diagnosis
10
Device and products for treatment
11
Medical device market in Turkey and in the World
12
TİTUBB
13
Promotion and methods
14
Marketing and methods
Resources
lecture note
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Offer necessary applications and solution proposals in the field of
biomedical device.
X
2
Define adequate practical, theoretical and technical knowledge in suitable areas in the field of biomedical device.
X
3
Take responsibility unpredictable alone or in teams to solve complex problems in applications related to the field.
X
4
Use theoretical and practical knowledge in the field of biomedical device.
X
5
Reach information and survey resources in the field of biotechnologhy and medicine.
X
6
Perform maintenance and calibration by troubleshooting of biomedical devices.
X
7
Has an ability to design and conduct experiments, and interpret the results.
X
8
Demonstrate technical application skills in the medical devices.
X
9
Be able to recognize and design electric circuit systems.
X
10
Follow the developments in the field of biomedical devices, and critically evaluate the knowledge and skills acquired.
X
11
Applies quality assurance and standards by obeying occupational health safety rules in the field of biomedical device.
X
12
By acting in accordance with professional ethics, principles and values, become a model to colleagues and society.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
14
3
42
Resolution of Homework Problems and Submission as a Report
1
3
3
Term Project
0
0
0
Presentation of Project / Seminar
1
3
3
Quiz
2
1
2
Midterm Exam
1
14
14
General Exam
1
14
14
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
120
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(120/30)
4
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MEDICAL PROMOTION and MARKETING
-
Spring Semester
3+0
3
4
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Lect. Sena Didem ERKAL TUYJİ
Name of Lecturer(s)
Lect. Hilmi BAKIR
Assistant(s)
Aim
The aim of this course is to provide knowledge about the details of medical devices and their promotion and marketing.
Course Content
This course contains; Introduction to medical devices, marketing and promotion, historical
development,Regulations on medical devices, their classification and risk factors,Common feutures of medical devices and products,Standards about medical devices; CE, ISO, TSE, Barkod and serial number,Preparing technical specificaitons, offer and proform invoice,Common medical devices,Products used in surgery,Products used in internal branches,Devices used in medical diagnosis
,Device and products for treatment,Medical device market in Turkey and in the World,TİTUBB,Promotion and methods,Marketing and methods.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1. Summarize the related regulations, warranty certificates, technical specifications, certificates and standarts.
16, 9
A, G
2. Explains the general features of medical devices and related terminology.
16, 9
A, G
3. Tells the ways of promotion and marketing.
16, 9
A, G
4. Selects and uses modern techniques and tools necessary for marketing methods.
16, 9
A, G
5. Evaluates current developments in marketing-related issues and analyzes the consumer and industrial markets.
