Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DRUG MARKETING | - | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İPEK EROĞLU |
| Name of Lecturer(s) | Lect. Serkan Aykut ADALMAZ |
| Assistant(s) | |
| Aim | The aim of this course is to inform about drug marketing, basic principles of selling, general information about personal selling and to bring students in required knowledge and ability to construct of drug marketing. |
| Course Content | This course contains; 1. What is the marketing and sale,2. Life cycle of the product (Leanings, Recognition, Confirmation and Following),3. New product development (r&d) and growth strategies in the market,4. The marketing and sale personnels and tasks of them,5. Pricing,6. Trademark and patent of the drug,7. Advertising and promotional activity of the drug,8. Marketing and ethics,9. Drug and role of it in the sustainability,10. Pharmacy and design,11. The marketing and sale performance at the pharmaceutical industry,12. İmportance of communication in the marketing and sale of the drug,13. Marketing and sale as of team game,14. Drug marketing information systems (IMS, Medula, RxMedia). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. will be constructed marketing of the drug. | 14, 9 | |
| 1.1. analyse life cycle of the product. | 3, 9 | A |
| 1.2. report marketing research of the product. | 12, 3 | A |
| 1.3. set a course of the product in market. | 3, 9 | A |
| 1.4. define the most appropriate pricing of market for the product. | 2, 3, 9 | A |
| 2. will be designed marketing and selling at pharmaceutical industry. | 3, 9 | A |
| 2.1. manage marketing and selling power of the drug. | 3, 9 | A |
| 2.2. manage team work at marketing and selling of the drug. | 3, 9 | A |
| 3. will be use information system of drug marketing. | 3, 9 | A |
| 3.1. recognize RxMedia. | 3, 9 | A |
| 3.2. recognize Medula. | 3, 9 | A |
| 3.3. recognize IMS. | 3, 9 | A |
| Teaching Methods: | 12: Problem Solving Method, 14: Self Study Method, 2: Project Based Learning Model, 3: Problem Baded Learning Model, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | 1. What is the marketing and sale | 1 |
| 2 | 2. Life cycle of the product (Leanings, Recognition, Confirmation and Following) | 1 |
| 3 | 3. New product development (r&d) and growth strategies in the market | 1 |
| 4 | 4. The marketing and sale personnels and tasks of them | 1 |
| 5 | 5. Pricing | 1 |
| 6 | 6. Trademark and patent of the drug | 1 |
| 7 | 7. Advertising and promotional activity of the drug | 1 |
| 8 | 8. Marketing and ethics | 1 |
| 9 | 9. Drug and role of it in the sustainability | 1 |
| 10 | 10. Pharmacy and design | 1 |
| 11 | 11. The marketing and sale performance at the pharmaceutical industry | 1 |
| 12 | 12. İmportance of communication in the marketing and sale of the drug | 1 |
| 13 | 13. Marketing and sale as of team game | 1 |
| 14 | 14. Drug marketing information systems (IMS, Medula, RxMedia) | 1 |
| Resources |
| 1. The course notes will be given to the students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | X | |||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | ||||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | ||||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | X | |||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | X | |||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | X | |||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 88 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(88/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DRUG MARKETING | - | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. İPEK EROĞLU |
| Name of Lecturer(s) | Lect. Serkan Aykut ADALMAZ |
| Assistant(s) | |
| Aim | The aim of this course is to inform about drug marketing, basic principles of selling, general information about personal selling and to bring students in required knowledge and ability to construct of drug marketing. |
| Course Content | This course contains; 1. What is the marketing and sale,2. Life cycle of the product (Leanings, Recognition, Confirmation and Following),3. New product development (r&d) and growth strategies in the market,4. The marketing and sale personnels and tasks of them,5. Pricing,6. Trademark and patent of the drug,7. Advertising and promotional activity of the drug,8. Marketing and ethics,9. Drug and role of it in the sustainability,10. Pharmacy and design,11. The marketing and sale performance at the pharmaceutical industry,12. İmportance of communication in the marketing and sale of the drug,13. Marketing and sale as of team game,14. Drug marketing information systems (IMS, Medula, RxMedia). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. will be constructed marketing of the drug. | 14, 9 | |
| 1.1. analyse life cycle of the product. | 3, 9 | A |
| 1.2. report marketing research of the product. | 12, 3 | A |
| 1.3. set a course of the product in market. | 3, 9 | A |
| 1.4. define the most appropriate pricing of market for the product. | 2, 3, 9 | A |
| 2. will be designed marketing and selling at pharmaceutical industry. | 3, 9 | A |
| 2.1. manage marketing and selling power of the drug. | 3, 9 | A |
| 2.2. manage team work at marketing and selling of the drug. | 3, 9 | A |
| 3. will be use information system of drug marketing. | 3, 9 | A |
| 3.1. recognize RxMedia. | 3, 9 | A |
| 3.2. recognize Medula. | 3, 9 | A |
| 3.3. recognize IMS. | 3, 9 | A |
| Teaching Methods: | 12: Problem Solving Method, 14: Self Study Method, 2: Project Based Learning Model, 3: Problem Baded Learning Model, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | 1. What is the marketing and sale | 1 |
| 2 | 2. Life cycle of the product (Leanings, Recognition, Confirmation and Following) | 1 |
| 3 | 3. New product development (r&d) and growth strategies in the market | 1 |
| 4 | 4. The marketing and sale personnels and tasks of them | 1 |
| 5 | 5. Pricing | 1 |
| 6 | 6. Trademark and patent of the drug | 1 |
| 7 | 7. Advertising and promotional activity of the drug | 1 |
| 8 | 8. Marketing and ethics | 1 |
| 9 | 9. Drug and role of it in the sustainability | 1 |
| 10 | 10. Pharmacy and design | 1 |
| 11 | 11. The marketing and sale performance at the pharmaceutical industry | 1 |
| 12 | 12. İmportance of communication in the marketing and sale of the drug | 1 |
| 13 | 13. Marketing and sale as of team game | 1 |
| 14 | 14. Drug marketing information systems (IMS, Medula, RxMedia) | 1 |
| Resources |
| 1. The course notes will be given to the students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Skilfully use information technology to access, follow, evaluate and apply current knowledge in the field of Pharmaceutical Sciences. | X | |||||
| 2 | PQ-2. Have advanced knowledge in APIs and DPs. | X | |||||
| 3 | PQ-3. Collaborate with the experts for collection, interpretation, application and declaration of data in Pharmaceutical Sciences field. | X | |||||
| 4 | PQ-4. Provide best patient counseling services and medication therapy management using his/her knowledge and pharmaceutical information systems to improve the quality of life and safety of patient. | ||||||
| 5 | PQ-5. Capable of organizing and administering a drugstore as per responsibilities prescribed under the Pharmacy Law, using skills, knowledge and advanced technology systems. | X | |||||
| 6 | PQ-6. Skilfully use computer programs and advanced technology related to the Pharmaceutical Sciences. | ||||||
| 7 | PQ-7. Provide solutions to the professional issues using scientific knowledge and data. | ||||||
| 8 | PQ-8. Perform identification, quality control and standardization of the drug products. | ||||||
| 9 | PQ-9. Prepare and implement developmental plans for his/her subordinates, frequently evaluate their progress and make necessary adjustments. | X | |||||
| 10 | PQ-10. Capable of conducting independent studies with his/her advanced knowledge in pharmaceutical sciences, takes responsibilities in professional organizations and efficiently collaborates with the members of his/her own organization as well as other organizations. | X | |||||
| 11 | PQ-11. Clearly show signs of adoption of life-long learning and openness to further development. | X | |||||
| 12 | PQ-12. Critically evaluate their knowledge in pharmaceutical sciences. | ||||||
| 13 | PQ-13. Closely follow and evaluate the national and international professional developments. | ||||||
| 14 | PQ-14. Record and document all professional activities and applications. | X | |||||
| 15 | PQ-15. Communicate all necessary information about medicines to patient, medical personnel and public. | X | |||||
| 16 | PQ-16. Proficient in English to communicate and follow current knowledge in pharmaceutical sciences. | ||||||
| 17 | PQ-17. Inform officials and organizations about the issues with the quality assurance of pharmaceutical products. | X | |||||
| 18 | PQ-18. Actively involve in the preparation of APIs, every stage of the formulation and production of DPs. | ||||||
| 19 | PQ-19. Knowledgable in the regulatory rules of new drug application, data protection and patent issues and understand their interrelationship. | X | |||||
| 20 | PQ-20. Have awareness of his/her duties, rights and responsibilities and act based on Pharmacy Law and high professional ethical standards. | X | |||||
| 21 | PQ-21. Familiar with and actively pursue the personal and public health, environmental, and work safety issues. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |