Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Lect.Dr. Bahar DİVRİK |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1 The student will be able to explain the basic concepts related to Strategic Management. | 10, 16, 9 | A |
| 1.1 The student describes the stages of strategic thinking and strategic planning. | ||
| 1.2 The student understands the importance of leadership in strategic management. | ||
| 1.3 The student explains the benefits of Strategic Management together with the reasons for possible failures. | ||
| 2 The student will be able to explain the strategic management process and its elements. | 10, 16, 9 | A |
| 2.1 The student defines the processes of strategy formulation, implementation and evaluation. | ||
| 2.2 The student explains the strategic management process and its effectiveness. | ||
| 2.3 The student explains how vision and mission can be improved. | ||
| 3 The student will be able to analyze the internal and external environment of businesses. | 10, 16, 9 | A |
| 3.1 The student realizes and solves problems related to the internal and external business environment. | ||
| 3.2 The student defines the methods used in the external environment analysis. | ||
| 3.3 The student both makes and comments on the core competencies, value chain and SWOT analysis. | ||
| 4 The student will be able to explain the relationship between strategic management, organizational structure and human resources. | 10, 16, 9 | A |
| 4.1 The student explains the importance of different organizational structures and their importance to strategic management practices. | ||
| 4.2 The student defines the importance of human resources in terms of strategic management. | ||
| 4.3 The student explains strategic human resources management practices. | ||
| 4.4 The student explains how human resources strategies and organizational strategies can be integrated. | ||
| 5. The student will be able to explain corporate, competitive and operational strategies. | 10, 16, 9 | A |
| 5.1 The student describes the corporate strategies. | ||
| 5.2 The student explains the methods used in determining corporate strategies. | ||
| 5.3 The student defines the hierarchical relationship between corporate, competitive and operational strategies. | ||
| 6 The student will be able to explain the application of the strategies and how the resources should be distributed in the application process. | 10, 16, 9 | A |
| 6.1 The student describes the strategy implementation models and their variables. | ||
| 6.2 The student defines the role of organizational structures and systems in strategy implementation. | ||
| 6.3 The student explains how the strategies will be adapted to the skills of the employees. | ||
| 7 The student will be able to explain how strategies can be assessed. | 10, 16, 9 | A |
| 7.1 The student explains the evaluation process of the strategies. | ||
| 7.2 The student describes the characteristics of an effective evaluation system. | ||
| 8 The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management. | 10, 16, 9 | A |
| 8.1 The student explains the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models. | ||
| 8.2 The student defines social responsibility strategies. | ||
| 8.3 The student explains the development and implementation of ethical strategies. |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | External Environmental Analysis: General Environment | |
| 3 | Internal Environmental (Business) Analysis | |
| 4 | Strategic Direction Determination: Vision, Mission, Values, Aims and Targets | |
| 5 | Corporate Strategies | |
| 6 | Competition (Business Unit) Strategies | |
| 7 | Functional Strategies | |
| 8 | Global Strategies | |
| 9 | Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships | |
| 10 | Implementation of Strategies: Structure, Culture and Resource Allocation | |
| 11 | Strategic Evaluation and Control | |
| 12 | Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics | |
| 13 | Strategic Leadership | |
| 14 | Innovative Business Strategies and Strategic Entrepreneurship |
| Resources |
| Foundations of Strategy. Robert M. Grant& Judith Jordan. 2014. Strategy Management.: Formulation, Implementation and Control. John A. Pearce , Richard B. Robinson. Amazon.com: Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books. |
| The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of information and management. | X | |||||
| 2 | Describes the necessary mathematical and statistical methods in the field of information and management. | ||||||
| 3 | Uses at least one computer program in the field of information and management. | ||||||
| 4 | Sustains proficiency in a foreign language requiredor information and management studies. | ||||||
| 5 | Prepares informatics/software projects and work in a team. | ||||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.7. Uses theoretical and practical expertise in the field of information and management | ||||||
| 7 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Writes software in different platforms such as desktop, mobile, web on its own and / or in a team. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 8 | 3 | 24 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 35 | 35 | |||
| General Exam | 1 | 45 | 45 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 146 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(146/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Lect.Dr. Bahar DİVRİK |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Introduction to Strategic Management,External Environmental Analysis: General Environment,Internal Environmental (Business) Analysis,Strategic Direction Determination: Vision, Mission, Values, Aims and Targets,Corporate Strategies,Competition (Business Unit) Strategies,Functional Strategies,Global Strategies,Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships,Implementation of Strategies: Structure, Culture and Resource Allocation,Strategic Evaluation and Control,Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics,Strategic Leadership,Innovative Business Strategies and Strategic Entrepreneurship. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1 The student will be able to explain the basic concepts related to Strategic Management. | 10, 16, 9 | A |
| 1.1 The student describes the stages of strategic thinking and strategic planning. | ||
| 1.2 The student understands the importance of leadership in strategic management. | ||
| 1.3 The student explains the benefits of Strategic Management together with the reasons for possible failures. | ||
| 2 The student will be able to explain the strategic management process and its elements. | 10, 16, 9 | A |
| 2.1 The student defines the processes of strategy formulation, implementation and evaluation. | ||
| 2.2 The student explains the strategic management process and its effectiveness. | ||
| 2.3 The student explains how vision and mission can be improved. | ||
| 3 The student will be able to analyze the internal and external environment of businesses. | 10, 16, 9 | A |
| 3.1 The student realizes and solves problems related to the internal and external business environment. | ||
| 3.2 The student defines the methods used in the external environment analysis. | ||
| 3.3 The student both makes and comments on the core competencies, value chain and SWOT analysis. | ||
| 4 The student will be able to explain the relationship between strategic management, organizational structure and human resources. | 10, 16, 9 | A |
| 4.1 The student explains the importance of different organizational structures and their importance to strategic management practices. | ||
| 4.2 The student defines the importance of human resources in terms of strategic management. | ||
| 4.3 The student explains strategic human resources management practices. | ||
| 4.4 The student explains how human resources strategies and organizational strategies can be integrated. | ||
| 5. The student will be able to explain corporate, competitive and operational strategies. | 10, 16, 9 | A |
| 5.1 The student describes the corporate strategies. | ||
| 5.2 The student explains the methods used in determining corporate strategies. | ||
| 5.3 The student defines the hierarchical relationship between corporate, competitive and operational strategies. | ||
| 6 The student will be able to explain the application of the strategies and how the resources should be distributed in the application process. | 10, 16, 9 | A |
| 6.1 The student describes the strategy implementation models and their variables. | ||
| 6.2 The student defines the role of organizational structures and systems in strategy implementation. | ||
| 6.3 The student explains how the strategies will be adapted to the skills of the employees. | ||
| 7 The student will be able to explain how strategies can be assessed. | 10, 16, 9 | A |
| 7.1 The student explains the evaluation process of the strategies. | ||
| 7.2 The student describes the characteristics of an effective evaluation system. | ||
| 8 The student will be able to explain the importance of corporate governance, social responsibility and business ethics practices in terms of strategic management. | 10, 16, 9 | A |
| 8.1 The student explains the theoretical infrastructure, purpose and benefits of corporate governance together with its internal and external mechanisms and models. | ||
| 8.2 The student defines social responsibility strategies. | ||
| 8.3 The student explains the development and implementation of ethical strategies. |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to Strategic Management | |
| 2 | External Environmental Analysis: General Environment | |
| 3 | Internal Environmental (Business) Analysis | |
| 4 | Strategic Direction Determination: Vision, Mission, Values, Aims and Targets | |
| 5 | Corporate Strategies | |
| 6 | Competition (Business Unit) Strategies | |
| 7 | Functional Strategies | |
| 8 | Global Strategies | |
| 9 | Techniques Used in the Implementation of Management Strategies: Mergers, Purchases, Strategic Cooperation and Partnerships | |
| 10 | Implementation of Strategies: Structure, Culture and Resource Allocation | |
| 11 | Strategic Evaluation and Control | |
| 12 | Corporate Governance, Social Responsibility, Business Ethics and Managerial Ethics | |
| 13 | Strategic Leadership | |
| 14 | Innovative Business Strategies and Strategic Entrepreneurship |
| Resources |
| Foundations of Strategy. Robert M. Grant& Judith Jordan. 2014. Strategy Management.: Formulation, Implementation and Control. John A. Pearce , Richard B. Robinson. Amazon.com: Concepts in Strategic Management and Business Policy: 9780133126129: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Chuck Bamford: Books. |
| The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5th Edition |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of information and management. | X | |||||
| 2 | Describes the necessary mathematical and statistical methods in the field of information and management. | ||||||
| 3 | Uses at least one computer program in the field of information and management. | ||||||
| 4 | Sustains proficiency in a foreign language requiredor information and management studies. | ||||||
| 5 | Prepares informatics/software projects and work in a team. | ||||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.7. Uses theoretical and practical expertise in the field of information and management | ||||||
| 7 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Writes software in different platforms such as desktop, mobile, web on its own and / or in a team. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |