This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc.
Course Content
This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 the student will be able to analyze international business from a multi-centric perspective.
16, 9
A
1.1 Examines the concept of international business in detail.
1.2 Learns the differences between national and transnational companies.
2 Will be able to identify the key ethical and environmental issues related to international business.
16, 9
A
2.1 Gets information about the international environment and its elements.
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations.
16, 9
A
3.1 acquires information about the relationship of organizations with political forces and governments.
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market.
4 Will be able to explain the most widely used international business terms and concepts.
16, 9
A
4.1 Learns the technical aspects of the internationalization process with all its concepts.
4.2 Learns important concepts related to international trade.
5 Will be able to explain the foreign entry modes with pros and cons.
16, 9
A
5.1 Examines all aspects of transnationalization steps.
5.2 Examines the concept of globalization.
6 Will be able to discuss international trade theory.
16, 9
A
6.1 Learns about classical internationalization theories.
6.2 Learns about modern internationalization theories.
Strategy and Organization in the International Firm
9
Import, Export, FDI
10
Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies
11
Global Sourcing
12
Global Marketing I
13
Global Marketing II
14
Global Human Resource Management
Resources
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
(S)he describes theoretical knowledge in economics and finance.
X
2
(S)he explains mathematical and statistical methods needed for economics and finance.
X
3
(S)he uses at least one computer program utilized for economic and financial analyses (SPSS, Eviews, STATA, R ve MATLAB).
4
(S)he has the foreign language proficiency necessary for economics and finance.
X
5
(S)he develops projects in the field and handles team work.
X
6
(S)he develops (her) his awareness of lifetime learning, follows the developments in (her) his field and adopts a critical approach.
X
7
(S)he uses theoretical and practical knowledge on economics and finance.
X
8
(S)he delivers (her) his opinions by making effective use of modern technologies and of at least one foreign language at a minimum level of level C1.
X
9
(S)he adopts and uses organizational, corporate and social ethical values.
X
10
(S)he adopts principles of social responsibility and acts whenever needed in light of social service sensitivity.
X
11
(S)he analyzes and uses basic knowledge and data regarding different disciplines to conduct inter-disciplinary studies.
X
12
(S)he benefits from (her) his proficiency in economics and finance to make policy suggestions and contribute to the field.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
50
Rate of Final Exam to Success
50
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
1
20
20
Term Project
0
0
0
Presentation of Project / Seminar
1
20
20
Quiz
0
0
0
Midterm Exam
1
25
25
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
137
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(137/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
GLOBAL BUSINESS
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
English
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Elif BAYKAL
Name of Lecturer(s)
Assistant(s)
Aim
This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc.
Course Content
This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 the student will be able to analyze international business from a multi-centric perspective.
16, 9
A
1.1 Examines the concept of international business in detail.
1.2 Learns the differences between national and transnational companies.
2 Will be able to identify the key ethical and environmental issues related to international business.
16, 9
A
2.1 Gets information about the international environment and its elements.
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations.
16, 9
A
3.1 acquires information about the relationship of organizations with political forces and governments.
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market.
4 Will be able to explain the most widely used international business terms and concepts.
16, 9
A
4.1 Learns the technical aspects of the internationalization process with all its concepts.
4.2 Learns important concepts related to international trade.
5 Will be able to explain the foreign entry modes with pros and cons.
16, 9
A
5.1 Examines all aspects of transnationalization steps.
5.2 Examines the concept of globalization.
6 Will be able to discuss international trade theory.
16, 9
A
6.1 Learns about classical internationalization theories.
6.2 Learns about modern internationalization theories.
Strategy and Organization in the International Firm
9
Import, Export, FDI
10
Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies
11
Global Sourcing
12
Global Marketing I
13
Global Marketing II
14
Global Human Resource Management
Resources
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
(S)he describes theoretical knowledge in economics and finance.
X
2
(S)he explains mathematical and statistical methods needed for economics and finance.
X
3
(S)he uses at least one computer program utilized for economic and financial analyses (SPSS, Eviews, STATA, R ve MATLAB).
4
(S)he has the foreign language proficiency necessary for economics and finance.
X
5
(S)he develops projects in the field and handles team work.
X
6
(S)he develops (her) his awareness of lifetime learning, follows the developments in (her) his field and adopts a critical approach.
X
7
(S)he uses theoretical and practical knowledge on economics and finance.
X
8
(S)he delivers (her) his opinions by making effective use of modern technologies and of at least one foreign language at a minimum level of level C1.
X
9
(S)he adopts and uses organizational, corporate and social ethical values.
X
10
(S)he adopts principles of social responsibility and acts whenever needed in light of social service sensitivity.
X
11
(S)he analyzes and uses basic knowledge and data regarding different disciplines to conduct inter-disciplinary studies.
X
12
(S)he benefits from (her) his proficiency in economics and finance to make policy suggestions and contribute to the field.
