New technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies.
Course Content
This course contains; General course overview and introduction,Innovation management: an introduction,Managing intellectual property,Managing organizational knowledge,Strategic alliances and networks,Research and development,Open innovation and technology transfer,Business models,Market adoption and technology diffusion,New product development,Market research and its influence on new product development,Managing the new product development process,Student Presentations,Student Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 Students will be able to learn and interpret the basic principles of new product, service and processes.
10, 16, 19, 9
C, E, F
1.1 Explain the concept and scope of new product, service and processes.
10, 16, 19, 9
C, E, F
1.2 Know the new product, process and service development terminology.
10, 16, 19, 9
C, E, F
1.3 Interpret the basic concepts of new product, service and process development.
10, 16, 19, 9
C, E, F
2 Students will be able to make evaluations on new product, service and process development.
10, 16, 19, 9
C, E, F
2.1 Makes assessment on market and competition.
10, 16, 19, 9
C, E, F
2.2 Identifies market potential and risks.
10, 16, 19, 9
C, E, F
2.3 Assesses and selects the appropriate business model.
10, 16, 19, 9
C, E, F
3 Students will be able to explain design issues.
10, 16, 19, 9
C, E, F
3.1 Explain concept development and positioning
10, 16, 19, 9
C, E, F
3.2 Discuss the design.
10, 16, 19, 9
C, E, F
4 Students will be able to develop market entry strategies.
10, 16, 19, 9
C, E, F
4.1 Learn about creating a new brans in the market.
Market research and its influence on new product development
Chapter 14
12
Managing the new product development process
Chapter 15
13
Student Presentations
14
Student Presentations
Resources
Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Ellis, Sean, Brown).
Ulrich, K. and Eppinger, S.; Product Design and Development; McGraw Hill
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
0
0
0
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
0
0
0
General Exam
0
0
0
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)
0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
NEW PRODUCT DEVELOPMENT
-
Spring Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
English
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Burcu İNCİ
Name of Lecturer(s)
Assistant(s)
ASSIST. PROF. BURCU İNCİ
Aim
New technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies.
Course Content
This course contains; General course overview and introduction,Innovation management: an introduction,Managing intellectual property,Managing organizational knowledge,Strategic alliances and networks,Research and development,Open innovation and technology transfer,Business models,Market adoption and technology diffusion,New product development,Market research and its influence on new product development,Managing the new product development process,Student Presentations,Student Presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 Students will be able to learn and interpret the basic principles of new product, service and processes.
10, 16, 19, 9
C, E, F
1.1 Explain the concept and scope of new product, service and processes.
10, 16, 19, 9
C, E, F
1.2 Know the new product, process and service development terminology.
10, 16, 19, 9
C, E, F
1.3 Interpret the basic concepts of new product, service and process development.
10, 16, 19, 9
C, E, F
2 Students will be able to make evaluations on new product, service and process development.
10, 16, 19, 9
C, E, F
2.1 Makes assessment on market and competition.
10, 16, 19, 9
C, E, F
2.2 Identifies market potential and risks.
10, 16, 19, 9
C, E, F
2.3 Assesses and selects the appropriate business model.
10, 16, 19, 9
C, E, F
3 Students will be able to explain design issues.
10, 16, 19, 9
C, E, F
3.1 Explain concept development and positioning
10, 16, 19, 9
C, E, F
3.2 Discuss the design.
10, 16, 19, 9
C, E, F
4 Students will be able to develop market entry strategies.
10, 16, 19, 9
C, E, F
4.1 Learn about creating a new brans in the market.
Market research and its influence on new product development
Chapter 14
12
Managing the new product development process
Chapter 15
13
Student Presentations
14
Student Presentations
Resources
Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Ellis, Sean, Brown).
Ulrich, K. and Eppinger, S.; Product Design and Development; McGraw Hill
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
