This course provides an introduction to social media marketing. It investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy.
Course Content
This course contains; The Social Media Environment,Social Customers,Network Structure and Group Influences in Social Media,Social Media Marketing Strategy,Social Media Marketing Strategy,Social Media Marketing Strategy,Social Community,Social Publishing,Gaming and Hybrid Platforms,Ethical Issues in Social media,Case study and Student presentations,Case study and Student presentations,Case study and Student presentations,Case study and Student presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Define social media marketing goal setting
16, 9
A, E
Explain how to develop effective social media marketing strategies
16, 9
A, E
Use social media platforms
16, 9
A, E
Create social media marketing campaigns with targeted objectives & outcome
measurements.
16, 9
A, E
Connect business objectives to appropriate Social Media tactics.
Network Structure and Group Influences in Social Media
4
Social Media Marketing Strategy
5
Social Media Marketing Strategy
6
Social Media Marketing Strategy
7
Social Community
8
Social Publishing
9
Gaming and Hybrid Platforms
10
Ethical Issues in Social media
11
Case study and Student presentations
12
Case study and Student presentations
13
Case study and Student presentations
14
Case study and Student presentations
Resources
Tracy L. Tuten, Michael R. Solomon (2018). Social Media Marketing, SAGE Pub.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7
Uses theoretical and practical expertise in the field of business administration
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
50
Rate of Final Exam to Success
50
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
2
20
40
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
30
30
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
142
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(142/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SOCIAL MEDIA STRATEGIES
-
Fall Semester
3+0
3
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
English
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Name of Lecturer(s)
Assistant(s)
Aim
This course provides an introduction to social media marketing. It investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy.
Course Content
This course contains; The Social Media Environment,Social Customers,Network Structure and Group Influences in Social Media,Social Media Marketing Strategy,Social Media Marketing Strategy,Social Media Marketing Strategy,Social Community,Social Publishing,Gaming and Hybrid Platforms,Ethical Issues in Social media,Case study and Student presentations,Case study and Student presentations,Case study and Student presentations,Case study and Student presentations.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Define social media marketing goal setting
16, 9
A, E
Explain how to develop effective social media marketing strategies
16, 9
A, E
Use social media platforms
16, 9
A, E
Create social media marketing campaigns with targeted objectives & outcome
measurements.
16, 9
A, E
Connect business objectives to appropriate Social Media tactics.
Network Structure and Group Influences in Social Media
4
Social Media Marketing Strategy
5
Social Media Marketing Strategy
6
Social Media Marketing Strategy
7
Social Community
8
Social Publishing
9
Gaming and Hybrid Platforms
10
Ethical Issues in Social media
11
Case study and Student presentations
12
Case study and Student presentations
13
Case study and Student presentations
14
Case study and Student presentations
Resources
Tracy L. Tuten, Michael R. Solomon (2018). Social Media Marketing, SAGE Pub.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
7
Uses theoretical and practical expertise in the field of business administration
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
