Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Yeter USLU |
| Name of Lecturer(s) | Prof.Dr. Yeter USLU |
| Assistant(s) | Research Assistant Büşra Sevim |
| Aim | To inform about strategic management, get the students to adopt the aims of strategic management, ensure its application in institutions and tools for application with case studies and assignments. |
| Course Content | This course contains; The concept of strategic management and its definitions,Comparison of strategic management and classical management,Relations between strategy and similar concepts: Vision, mission, values, and policies,Environmental analysis (Examining macro, operational, and internal environment),Stragetic analysis of the operation(Evaluating existing strategy, evaluating internal and external factors of the operation),Strategic Analysis of the operation (SWOT Analysis, Value Chain Model),Strategic Planning and Strategic approach to management functions,Application of the strategy,Revision and evaluation of the strategy,Updating and improving the strategy,Blue ocean strategy,Case studies,Case studies,General overview. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Discuss the importance of internal and external environmental factors of a health institution. | 16, 4, 9 | A, E |
| 2. Question environmental factors. | 16, 4, 9 | A, E |
| 3. List the positive and negative effects of these factors on the institution | 16, 4, 9 | A, E |
| 4. Compare the analyses related to these factors. determine mission, vision, value, purpose and targets. | 16, 4, 9 | A, E |
| 5. To prepare a strategic plan. | 16, 4, 9 | A, E |
| 6. Classify shareholders. | 16, 4, 9 | A, E |
| 7. Interpret their behaviours. | 16, 4, 9 | A, E |
| 8. Develop strategies according to the behaviors of shareholders. | 16, 4, 9 | A, E |
| 9. To evaluate the results of the strategic plan. | 16, 4, 9 | A, E |
| 10. Compare results. | 16, 4, 9 | A, E |
| 11. Determine deviations. | 16, 4, 9 | A, E |
| 12 Revise the strategic plan. | 16, 4, 9 | A, E |
| 13. Explain the linkage chain model and make a SWOT analysis in the healthcare institution. | 16, 4, 9 | A, E |
| Teaching Methods: | 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of strategic management and its definitions | Examination of sample cases related to the subject |
| 2 | Comparison of strategic management and classical management | Examination of sample cases related to the subject |
| 3 | Relations between strategy and similar concepts: Vision, mission, values, and policies | Examination of sample cases related to the subject |
| 4 | Environmental analysis (Examining macro, operational, and internal environment) | Examination of sample cases related to the subject |
| 5 | Stragetic analysis of the operation(Evaluating existing strategy, evaluating internal and external factors of the operation) | Examination of sample cases related to the subject |
| 6 | Strategic Analysis of the operation (SWOT Analysis, Value Chain Model) | Examination of sample cases related to the subject |
| 7 | Strategic Planning and Strategic approach to management functions | Examination of sample cases related to the subject |
| 8 | Application of the strategy | Examination of sample cases related to the subject |
| 9 | Revision and evaluation of the strategy | Examination of sample cases related to the subject |
| 10 | Updating and improving the strategy | Examination of sample cases related to the subject |
| 11 | Blue ocean strategy | Examination of sample cases related to the subject |
| 12 | Case studies | Examination of sample cases related to the subject |
| 13 | Case studies | Examination of sample cases related to the subject |
| 14 | General overview | Examination of sample cases related to the subject |
| Resources |
| Relevant web pages, case studies. |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren Stratejik Yönetim 101, İsmet Barutçugil Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Ömer Dinçer İşletmelerde Stratejik Yönetim, Prof. Dr. Hayri Ülgen, Kadri Mirze Avinash K. Dixit, Barry J. Nalebuff,Stratejik Düşünme |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Learns the national health conditions and the development, implementation and performance evaluation of appropriate health policies, as well as the theoretical and practical knowledge of organization and management of the health sector. | X | |||||
| 2 | PQ-2. Uses theoretical and practical knowledge on business world and management with a critical approach to plan, organize and lead health and health service providers at national and international level. | X | |||||
| 3 | PQ-3. Identifies the relevant job roles in subdivisions of health system organizations and learns about their duties and responsibilities. | X | |||||
| 4 | PQ-4. Knows the social, environmental and behavioral factors related to the development of public and individual health. | X | |||||
| 5 | PQ-5. Applies the knowledge and skills on management of health institutions to manage the functions such as management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technologies. | X | |||||
| 6 | PQ-6. Analyzes the information on health management scientifically and interprets their results, creates innovative, ethical, socially responsible and sustainable solutions, by using quantitative, qualitative techniques and digital technology innovatively for problem solving and exploiting opportunities in health management. | X | |||||
| 7 | PQ-7. Decide independently and demonstrates leadership qualities in identifying health management problems, develops proposals for solutions, applies them effectively and efficiently and assesses outcomes. | X | |||||
| 8 | PQ-8. Takes responsibility as an individual and/or team member to solve the problems encountered in managing health institutions. | X | |||||
| 9 | PQ-9. Evaluates the personality, culture and behavioral characteristics of the health institutions’ employees and directs them towards the aims of the institution. | X | |||||
| 10 | PQ-10. Decides on and applies different ways of accessing information. | X | |||||
| 11 | PQ-11. Continuously develops their professional knowledge and skills; open to change, innovation, entrepreneurship and lifelong learning. | X | |||||
| 12 | PQ-12. Shares the views and suggestions on health management issues in writing and orally with stakeholders and communicates effectively with colleagues using an English level of at least European Language Portfolio B1 General. | X | |||||
| 13 | PQ-13. Solves problems using effective communication methods, has the ability to use the language in written and oral communication in a correct and proper manner using the terminology of health institutions. | X | |||||
| 14 | PQ-14. Uses information and communication technologies and computer software at least at the European Computer Use License level. | X | |||||
| 15 | PQ-15. Yönetim felsefesini ve yönetimin fonksiyonlarını her bir birime uygun olacak biçimde yönetim uygulamalarına yansıtır. | X | |||||
| 16 | PQ-16. Birey olarak dış görünüm olumlu tutum ve davranışlarıyla kuruma örnek olur; sürekli gelişme ve değişime açıktır. | X | |||||
| 17 | PQ-17. Sağlık yönetimi ile ilgili hukuki düzenlemeler ile toplumsal, bilimsel, mesleki etik ilkelere uygun, ülke ya da dünya genelinde genel sağlık sorunlarına duyarlı davranır, çözüm önerilerini yorumlar ve değerlendirir. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 4 | 2 | 8 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 5 | 10 | |||
| Term Project | 1 | 60 | 60 | |||
| Presentation of Project / Seminar | 1 | 2 | 2 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 31 | 31 | |||
| General Exam | 1 | 41 | 41 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 194 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(194/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Yeter USLU |
| Name of Lecturer(s) | Prof.Dr. Yeter USLU |
| Assistant(s) | Research Assistant Büşra Sevim |
| Aim | To inform about strategic management, get the students to adopt the aims of strategic management, ensure its application in institutions and tools for application with case studies and assignments. |
| Course Content | This course contains; The concept of strategic management and its definitions,Comparison of strategic management and classical management,Relations between strategy and similar concepts: Vision, mission, values, and policies,Environmental analysis (Examining macro, operational, and internal environment),Stragetic analysis of the operation(Evaluating existing strategy, evaluating internal and external factors of the operation),Strategic Analysis of the operation (SWOT Analysis, Value Chain Model),Strategic Planning and Strategic approach to management functions,Application of the strategy,Revision and evaluation of the strategy,Updating and improving the strategy,Blue ocean strategy,Case studies,Case studies,General overview. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Discuss the importance of internal and external environmental factors of a health institution. | 16, 4, 9 | A, E |
| 2. Question environmental factors. | 16, 4, 9 | A, E |
| 3. List the positive and negative effects of these factors on the institution | 16, 4, 9 | A, E |
| 4. Compare the analyses related to these factors. determine mission, vision, value, purpose and targets. | 16, 4, 9 | A, E |
| 5. To prepare a strategic plan. | 16, 4, 9 | A, E |
| 6. Classify shareholders. | 16, 4, 9 | A, E |
| 7. Interpret their behaviours. | 16, 4, 9 | A, E |
| 8. Develop strategies according to the behaviors of shareholders. | 16, 4, 9 | A, E |
| 9. To evaluate the results of the strategic plan. | 16, 4, 9 | A, E |
| 10. Compare results. | 16, 4, 9 | A, E |
| 11. Determine deviations. | 16, 4, 9 | A, E |
| 12 Revise the strategic plan. | 16, 4, 9 | A, E |
| 13. Explain the linkage chain model and make a SWOT analysis in the healthcare institution. | 16, 4, 9 | A, E |
| Teaching Methods: | 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of strategic management and its definitions | Examination of sample cases related to the subject |
| 2 | Comparison of strategic management and classical management | Examination of sample cases related to the subject |
| 3 | Relations between strategy and similar concepts: Vision, mission, values, and policies | Examination of sample cases related to the subject |
| 4 | Environmental analysis (Examining macro, operational, and internal environment) | Examination of sample cases related to the subject |
| 5 | Stragetic analysis of the operation(Evaluating existing strategy, evaluating internal and external factors of the operation) | Examination of sample cases related to the subject |
| 6 | Strategic Analysis of the operation (SWOT Analysis, Value Chain Model) | Examination of sample cases related to the subject |
| 7 | Strategic Planning and Strategic approach to management functions | Examination of sample cases related to the subject |
| 8 | Application of the strategy | Examination of sample cases related to the subject |
| 9 | Revision and evaluation of the strategy | Examination of sample cases related to the subject |
| 10 | Updating and improving the strategy | Examination of sample cases related to the subject |
| 11 | Blue ocean strategy | Examination of sample cases related to the subject |
| 12 | Case studies | Examination of sample cases related to the subject |
| 13 | Case studies | Examination of sample cases related to the subject |
| 14 | General overview | Examination of sample cases related to the subject |
| Resources |
| Relevant web pages, case studies. |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren Stratejik Yönetim 101, İsmet Barutçugil Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Ömer Dinçer İşletmelerde Stratejik Yönetim, Prof. Dr. Hayri Ülgen, Kadri Mirze Avinash K. Dixit, Barry J. Nalebuff,Stratejik Düşünme |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Learns the national health conditions and the development, implementation and performance evaluation of appropriate health policies, as well as the theoretical and practical knowledge of organization and management of the health sector. | X | |||||
| 2 | PQ-2. Uses theoretical and practical knowledge on business world and management with a critical approach to plan, organize and lead health and health service providers at national and international level. | X | |||||
| 3 | PQ-3. Identifies the relevant job roles in subdivisions of health system organizations and learns about their duties and responsibilities. | X | |||||
| 4 | PQ-4. Knows the social, environmental and behavioral factors related to the development of public and individual health. | X | |||||
| 5 | PQ-5. Applies the knowledge and skills on management of health institutions to manage the functions such as management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technologies. | X | |||||
| 6 | PQ-6. Analyzes the information on health management scientifically and interprets their results, creates innovative, ethical, socially responsible and sustainable solutions, by using quantitative, qualitative techniques and digital technology innovatively for problem solving and exploiting opportunities in health management. | X | |||||
| 7 | PQ-7. Decide independently and demonstrates leadership qualities in identifying health management problems, develops proposals for solutions, applies them effectively and efficiently and assesses outcomes. | X | |||||
| 8 | PQ-8. Takes responsibility as an individual and/or team member to solve the problems encountered in managing health institutions. | X | |||||
| 9 | PQ-9. Evaluates the personality, culture and behavioral characteristics of the health institutions’ employees and directs them towards the aims of the institution. | X | |||||
| 10 | PQ-10. Decides on and applies different ways of accessing information. | X | |||||
| 11 | PQ-11. Continuously develops their professional knowledge and skills; open to change, innovation, entrepreneurship and lifelong learning. | X | |||||
| 12 | PQ-12. Shares the views and suggestions on health management issues in writing and orally with stakeholders and communicates effectively with colleagues using an English level of at least European Language Portfolio B1 General. | X | |||||
| 13 | PQ-13. Solves problems using effective communication methods, has the ability to use the language in written and oral communication in a correct and proper manner using the terminology of health institutions. | X | |||||
| 14 | PQ-14. Uses information and communication technologies and computer software at least at the European Computer Use License level. | X | |||||
| 15 | PQ-15. Yönetim felsefesini ve yönetimin fonksiyonlarını her bir birime uygun olacak biçimde yönetim uygulamalarına yansıtır. | X | |||||
| 16 | PQ-16. Birey olarak dış görünüm olumlu tutum ve davranışlarıyla kuruma örnek olur; sürekli gelişme ve değişime açıktır. | X | |||||
| 17 | PQ-17. Sağlık yönetimi ile ilgili hukuki düzenlemeler ile toplumsal, bilimsel, mesleki etik ilkelere uygun, ülke ya da dünya genelinde genel sağlık sorunlarına duyarlı davranır, çözüm önerilerini yorumlar ve değerlendirir. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |