Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | - | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Esra Çiğdem CEZLAN |
| Name of Lecturer(s) | Assist.Prof. Tuba DÜZCÜ |
| Assistant(s) | Res. Ass. Yaşar GÖKALP |
| Aim | To evaluate the activities and role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,The Concept of Public Relations, Public Relations Activity Areas, Historical Development of Public Relations,Public Relations and Related Areas,Public Relations Theory an Models,Media Relations and Media Relations Practices in Health Care Organizations, Public Relations and Social Media,Target Audiences in Public Relations and Practices in Health Institutions,Public Relations, Practices in Social Media and Health Institutions ,Internal Communication, Internal Public Relations and, Practices in Health Institutions,Corporate Social Responsibility, Sponsorship and Practices in Health Institutions ,Corporate Advertising and Social Media, Lobbying and Healthcare Practices,Corporate Identity, Image and Practices in Health Institutions,Advisory Agencies in Public Relations and Their Practices in Health Institutions,Crisis Management, Reputation Management and Social Media, Practices in Health Institutions,General Review and Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 3.Evaluates the reasons for determining the target audience. | 16, 9 | A |
| 4.Evaluates the effects of not identifying the target group. | 16, 9 | A |
| 6.Defines the crisis and identifies the factors that create the crisis. | 16, 9 | A |
| 8.List the stages of crisis management. | 16, 9 | A |
| 11.Evaluates the methods that can be used to collect information | 16, 9 | A |
| 12.Defines the importance of public relations campaigns. | 16, 9 | A |
| 1. Defines the concept of public relations and explains concepts related to the public. | 16, 9 | A |
| 2. Defines the target audience in public relations activities. | 16, 9 | A |
| 5. Evaluates crisis management. | 16, 9 | A |
| 7. Defines the function of public relations in health institutions. | 16, 9 | A |
| 9. List the stages of the public relations campaign. | 16, 9 | A |
| 10. List the tools used in public relations | 16, 9 | A |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading relevant subject from the course book |
| 2 | The Concept of Public Relations, Public Relations Activity Areas, Historical Development of Public Relations | Reading relevant subject from the course book |
| 3 | Public Relations and Related Areas | Reading relevant subject from the course book |
| 4 | Public Relations Theory an Models | Reading relevant subject from the course book |
| 5 | Media Relations and Media Relations Practices in Health Care Organizations, Public Relations and Social Media | Reading relevant subject from the course book |
| 6 | Target Audiences in Public Relations and Practices in Health Institutions | Reading relevant subject from the course book |
| 7 | Public Relations, Practices in Social Media and Health Institutions | Reading relevant subject from the course book |
| 8 | Internal Communication, Internal Public Relations and, Practices in Health Institutions | Reading relevant subject from the course book |
| 9 | Corporate Social Responsibility, Sponsorship and Practices in Health Institutions | Reading relevant subject from the course book |
| 10 | Corporate Advertising and Social Media, Lobbying and Healthcare Practices | Reading relevant subject from the course book |
| 11 | Corporate Identity, Image and Practices in Health Institutions | Reading relevant subject from the course book |
| 12 | Advisory Agencies in Public Relations and Their Practices in Health Institutions | Reading relevant subject from the course book |
| 13 | Crisis Management, Reputation Management and Social Media, Practices in Health Institutions | Reading relevant subject from the course book |
| 14 | General Review and Evaluation | Reading relevant subject from the course book |
| Resources |
| Lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. Edward L. Bernays - Public Reliations Alison Theater - Public Reliations Handbook Craig E Aronoff, Otis W. Baskin - Public Relations: The Profession and the Practice Scott Cutlip, Allen H. Center, Glen M. Broom - Effective Public Relations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Learns the national health conditions and the development, implementation and performance evaluation of appropriate health policies, as well as the theoretical and practical knowledge of organization and management of the health sector. | X | |||||
| 2 | PQ-2. Uses theoretical and practical knowledge on business world and management with a critical approach to plan, organize and lead health and health service providers at national and international level. | X | |||||
| 3 | PQ-3. Identifies the relevant job roles in subdivisions of health system organizations and learns about their duties and responsibilities. | X | |||||
| 4 | PQ-4. Knows the social, environmental and behavioral factors related to the development of public and individual health. | X | |||||
| 5 | PQ-5. Applies the knowledge and skills on management of health institutions to manage the functions such as management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technologies. | X | |||||
| 6 | PQ-6. Analyzes the information on health management scientifically and interprets their results, creates innovative, ethical, socially responsible and sustainable solutions, by using quantitative, qualitative techniques and digital technology innovatively for problem solving and exploiting opportunities in health management. | X | |||||
| 7 | PQ-7. Decide independently and demonstrates leadership qualities in identifying health management problems, develops proposals for solutions, applies them effectively and efficiently and assesses outcomes. | X | |||||
| 8 | PQ-8. Takes responsibility as an individual and/or team member to solve the problems encountered in managing health institutions. | X | |||||
| 9 | PQ-9. Evaluates the personality, culture and behavioral characteristics of the health institutions’ employees and directs them towards the aims of the institution. | X | |||||
| 10 | PQ-10. Decides on and applies different ways of accessing information. | X | |||||
| 11 | PQ-11. Continuously develops their professional knowledge and skills; open to change, innovation, entrepreneurship and lifelong learning. | X | |||||
| 12 | PQ-12. Shares the views and suggestions on health management issues in writing and orally with stakeholders and communicates effectively with colleagues using an English level of at least European Language Portfolio B1 General. | ||||||
| 13 | PQ-13. Solves problems using effective communication methods, has the ability to use the language in written and oral communication in a correct and proper manner using the terminology of health institutions. | X | |||||
| 14 | PQ-14. Uses information and communication technologies and computer software at least at the European Computer Use License level. | ||||||
| 15 | PQ-15. Yönetim felsefesini ve yönetimin fonksiyonlarını her bir birime uygun olacak biçimde yönetim uygulamalarına yansıtır. | X | |||||
| 16 | PQ-16. Birey olarak dış görünüm olumlu tutum ve davranışlarıyla kuruma örnek olur; sürekli gelişme ve değişime açıktır. | X | |||||
| 17 | PQ-17. Sağlık yönetimi ile ilgili hukuki düzenlemeler ile toplumsal, bilimsel, mesleki etik ilkelere uygun, ülke ya da dünya genelinde genel sağlık sorunlarına duyarlı davranır, çözüm önerilerini yorumlar ve değerlendirir. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 20 | |
| Rate of Final Exam to Success | 80 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 1 | 14 | |||
| Term Project | 1 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 0 | 0 | |||
| Quiz | 1 | 0 | 0 | |||
| Midterm Exam | 1 | 8 | 8 | |||
| General Exam | 1 | 12 | 12 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 90 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(90/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | - | Spring Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Esra Çiğdem CEZLAN |
| Name of Lecturer(s) | Assist.Prof. Tuba DÜZCÜ |
| Assistant(s) | Res. Ass. Yaşar GÖKALP |
| Aim | To evaluate the activities and role of public relations in health organizations. |
| Course Content | This course contains; Introduction to public relations,The Concept of Public Relations, Public Relations Activity Areas, Historical Development of Public Relations,Public Relations and Related Areas,Public Relations Theory an Models,Media Relations and Media Relations Practices in Health Care Organizations, Public Relations and Social Media,Target Audiences in Public Relations and Practices in Health Institutions,Public Relations, Practices in Social Media and Health Institutions ,Internal Communication, Internal Public Relations and, Practices in Health Institutions,Corporate Social Responsibility, Sponsorship and Practices in Health Institutions ,Corporate Advertising and Social Media, Lobbying and Healthcare Practices,Corporate Identity, Image and Practices in Health Institutions,Advisory Agencies in Public Relations and Their Practices in Health Institutions,Crisis Management, Reputation Management and Social Media, Practices in Health Institutions,General Review and Evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 3.Evaluates the reasons for determining the target audience. | 16, 9 | A |
| 4.Evaluates the effects of not identifying the target group. | 16, 9 | A |
| 6.Defines the crisis and identifies the factors that create the crisis. | 16, 9 | A |
| 8.List the stages of crisis management. | 16, 9 | A |
| 11.Evaluates the methods that can be used to collect information | 16, 9 | A |
| 12.Defines the importance of public relations campaigns. | 16, 9 | A |
| 1. Defines the concept of public relations and explains concepts related to the public. | 16, 9 | A |
| 2. Defines the target audience in public relations activities. | 16, 9 | A |
| 5. Evaluates crisis management. | 16, 9 | A |
| 7. Defines the function of public relations in health institutions. | 16, 9 | A |
| 9. List the stages of the public relations campaign. | 16, 9 | A |
| 10. List the tools used in public relations | 16, 9 | A |
| Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to public relations | Reading relevant subject from the course book |
| 2 | The Concept of Public Relations, Public Relations Activity Areas, Historical Development of Public Relations | Reading relevant subject from the course book |
| 3 | Public Relations and Related Areas | Reading relevant subject from the course book |
| 4 | Public Relations Theory an Models | Reading relevant subject from the course book |
| 5 | Media Relations and Media Relations Practices in Health Care Organizations, Public Relations and Social Media | Reading relevant subject from the course book |
| 6 | Target Audiences in Public Relations and Practices in Health Institutions | Reading relevant subject from the course book |
| 7 | Public Relations, Practices in Social Media and Health Institutions | Reading relevant subject from the course book |
| 8 | Internal Communication, Internal Public Relations and, Practices in Health Institutions | Reading relevant subject from the course book |
| 9 | Corporate Social Responsibility, Sponsorship and Practices in Health Institutions | Reading relevant subject from the course book |
| 10 | Corporate Advertising and Social Media, Lobbying and Healthcare Practices | Reading relevant subject from the course book |
| 11 | Corporate Identity, Image and Practices in Health Institutions | Reading relevant subject from the course book |
| 12 | Advisory Agencies in Public Relations and Their Practices in Health Institutions | Reading relevant subject from the course book |
| 13 | Crisis Management, Reputation Management and Social Media, Practices in Health Institutions | Reading relevant subject from the course book |
| 14 | General Review and Evaluation | Reading relevant subject from the course book |
| Resources |
| Lecture notes |
| Okay A. & Okay A. Halkla İlişkiler Kavram Strateji ve Uygulamaları, Der Yayınları, İstanbul, 2005. Edward L. Bernays - Public Reliations Alison Theater - Public Reliations Handbook Craig E Aronoff, Otis W. Baskin - Public Relations: The Profession and the Practice Scott Cutlip, Allen H. Center, Glen M. Broom - Effective Public Relations |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PQ-1. Learns the national health conditions and the development, implementation and performance evaluation of appropriate health policies, as well as the theoretical and practical knowledge of organization and management of the health sector. | X | |||||
| 2 | PQ-2. Uses theoretical and practical knowledge on business world and management with a critical approach to plan, organize and lead health and health service providers at national and international level. | X | |||||
| 3 | PQ-3. Identifies the relevant job roles in subdivisions of health system organizations and learns about their duties and responsibilities. | X | |||||
| 4 | PQ-4. Knows the social, environmental and behavioral factors related to the development of public and individual health. | X | |||||
| 5 | PQ-5. Applies the knowledge and skills on management of health institutions to manage the functions such as management, production, human resources, finance, accounting, marketing, patient and public relations, quality and patient safety, occupational health and safety, information technologies. | X | |||||
| 6 | PQ-6. Analyzes the information on health management scientifically and interprets their results, creates innovative, ethical, socially responsible and sustainable solutions, by using quantitative, qualitative techniques and digital technology innovatively for problem solving and exploiting opportunities in health management. | X | |||||
| 7 | PQ-7. Decide independently and demonstrates leadership qualities in identifying health management problems, develops proposals for solutions, applies them effectively and efficiently and assesses outcomes. | X | |||||
| 8 | PQ-8. Takes responsibility as an individual and/or team member to solve the problems encountered in managing health institutions. | X | |||||
| 9 | PQ-9. Evaluates the personality, culture and behavioral characteristics of the health institutions’ employees and directs them towards the aims of the institution. | X | |||||
| 10 | PQ-10. Decides on and applies different ways of accessing information. | X | |||||
| 11 | PQ-11. Continuously develops their professional knowledge and skills; open to change, innovation, entrepreneurship and lifelong learning. | X | |||||
| 12 | PQ-12. Shares the views and suggestions on health management issues in writing and orally with stakeholders and communicates effectively with colleagues using an English level of at least European Language Portfolio B1 General. | ||||||
| 13 | PQ-13. Solves problems using effective communication methods, has the ability to use the language in written and oral communication in a correct and proper manner using the terminology of health institutions. | X | |||||
| 14 | PQ-14. Uses information and communication technologies and computer software at least at the European Computer Use License level. | ||||||
| 15 | PQ-15. Yönetim felsefesini ve yönetimin fonksiyonlarını her bir birime uygun olacak biçimde yönetim uygulamalarına yansıtır. | X | |||||
| 16 | PQ-16. Birey olarak dış görünüm olumlu tutum ve davranışlarıyla kuruma örnek olur; sürekli gelişme ve değişime açıktır. | X | |||||
| 17 | PQ-17. Sağlık yönetimi ile ilgili hukuki düzenlemeler ile toplumsal, bilimsel, mesleki etik ilkelere uygun, ülke ya da dünya genelinde genel sağlık sorunlarına duyarlı davranır, çözüm önerilerini yorumlar ve değerlendirir. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 20 | |
| Rate of Final Exam to Success | 80 | |
| Total | 100 | |