Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DESIGN STRATEGY | EUT3115322 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Seher Oya AKMAN |
| Name of Lecturer(s) | Assist.Prof. Hayriye Yasemin SOYLU |
| Assistant(s) | |
| Aim | This course aims the students to understand the strategic importance of design. |
| Course Content | This course contains; What is strategy? Basic concepts. ,Strategic management process and its elements. ,External environment analysis. ,Company analysis. ,Main strategies and sub-groups. ,Corporate strategies. ,Competitive strategies. ,Divisional strategies. ,International strategies ,What is design? What is design awareness? Why is design important for business? ,The relationship between design and business performance. ,Physical manifestations of design. ,Corporate domains affected by design. ,The importance of holistic approach to design: case studies as a contrary example.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Know the importance of strategic management and the role of design as a competitive business tool. | 10, 19, 9 | A |
| 2. Define the context and development of design management. | 9 | A |
| 3. Gain knowledge on the different kinds of skills and techniques used in the management of design activity | 13, 19, 9 | A |
| 4. Learn the relationship between design and other organizational functions. | 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is strategy? Basic concepts. | |
| 2 | Strategic management process and its elements. | |
| 3 | External environment analysis. | |
| 4 | Company analysis. | |
| 5 | Main strategies and sub-groups. | |
| 6 | Corporate strategies. | |
| 7 | Competitive strategies. | |
| 8 | Divisional strategies. | |
| 9 | International strategies | |
| 10 | What is design? What is design awareness? Why is design important for business? | |
| 11 | The relationship between design and business performance. | |
| 12 | Physical manifestations of design. | |
| 13 | Corporate domains affected by design. | |
| 14 | The importance of holistic approach to design: case studies as a contrary example. |
| Resources |
| To be distributed by the lecturer |
| 1. H.Ülgen.; S.K.Mirze (2010) İşletmelerde Stratejik Yönetim, 5. Baskı. BETA, İstanbul, 2010. 2. Borja de Mozota, B., (2005). Tasarım Yönetimi, Kapital Medya Hizmetleri: İstanbul. 3. Er, Ö., Er, H. A. and Manzakoğlu, B. T. (2010). Tasarım Yönetimi: Tanım, Kapsam, Uygulama, TÜSİAD Rekabet Stratejileri Dizisi Rapor no: 13, TÜSİAD - Sabancı Ü. Rekabet Forumu Yayınları. 4. Soylu, Y. “Tasarım Yönetimi” Ders notları. 5. Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson. (2015) Strategic Mangement: Concepts: Competitiveness and Globalization. 11 th Edition. Southwestern College Publishing |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | ||||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | ||||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | ||||||
| 10 | Explain professional laws and regulations. | ||||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | ||||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 5 | 10 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 1 | 28 | 28 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 80 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(80/30) | 3 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DESIGN STRATEGY | EUT3115322 | Fall Semester | 2+0 | 2 | 3 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Seher Oya AKMAN |
| Name of Lecturer(s) | Assist.Prof. Hayriye Yasemin SOYLU |
| Assistant(s) | |
| Aim | This course aims the students to understand the strategic importance of design. |
| Course Content | This course contains; What is strategy? Basic concepts. ,Strategic management process and its elements. ,External environment analysis. ,Company analysis. ,Main strategies and sub-groups. ,Corporate strategies. ,Competitive strategies. ,Divisional strategies. ,International strategies ,What is design? What is design awareness? Why is design important for business? ,The relationship between design and business performance. ,Physical manifestations of design. ,Corporate domains affected by design. ,The importance of holistic approach to design: case studies as a contrary example.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Know the importance of strategic management and the role of design as a competitive business tool. | 10, 19, 9 | A |
| 2. Define the context and development of design management. | 9 | A |
| 3. Gain knowledge on the different kinds of skills and techniques used in the management of design activity | 13, 19, 9 | A |
| 4. Learn the relationship between design and other organizational functions. | 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 19: Brainstorming Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is strategy? Basic concepts. | |
| 2 | Strategic management process and its elements. | |
| 3 | External environment analysis. | |
| 4 | Company analysis. | |
| 5 | Main strategies and sub-groups. | |
| 6 | Corporate strategies. | |
| 7 | Competitive strategies. | |
| 8 | Divisional strategies. | |
| 9 | International strategies | |
| 10 | What is design? What is design awareness? Why is design important for business? | |
| 11 | The relationship between design and business performance. | |
| 12 | Physical manifestations of design. | |
| 13 | Corporate domains affected by design. | |
| 14 | The importance of holistic approach to design: case studies as a contrary example. |
| Resources |
| To be distributed by the lecturer |
| 1. H.Ülgen.; S.K.Mirze (2010) İşletmelerde Stratejik Yönetim, 5. Baskı. BETA, İstanbul, 2010. 2. Borja de Mozota, B., (2005). Tasarım Yönetimi, Kapital Medya Hizmetleri: İstanbul. 3. Er, Ö., Er, H. A. and Manzakoğlu, B. T. (2010). Tasarım Yönetimi: Tanım, Kapsam, Uygulama, TÜSİAD Rekabet Stratejileri Dizisi Rapor no: 13, TÜSİAD - Sabancı Ü. Rekabet Forumu Yayınları. 4. Soylu, Y. “Tasarım Yönetimi” Ders notları. 5. Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson. (2015) Strategic Mangement: Concepts: Competitiveness and Globalization. 11 th Edition. Southwestern College Publishing |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Convert knowledge acquired from various disciplines into original design through critical thinking and problem analysis. | X | |||||
| 2 | Complete all design processes, including planning and execution, with creative outputs within set deadlines. | X | |||||
| 3 | Transfer essential inputs, such as user needs, acquired through various quantitative and qualitative research methods, to all design processes. | X | |||||
| 4 | Utilize essential modeling, visual, and verbal presentation techniques throughout the design processes including the final stage. | X | |||||
| 5 | Apply universal, ethical, and ecological criteria, including the United Nations Sustainable Development Goals, in all professional work processes and methods. | X | |||||
| 6 | Facilitates interdisciplinary teamwork that meets international standards. | X | |||||
| 7 | Interpret contemporary design theory and practice within the context of its historical, artistic, and cultural background. | ||||||
| 8 | Utilize various business models with features such as financial planning, investment, and analysis within the corporate and start-up ecosystem. | ||||||
| 9 | Ensure the acquisition and protection of intellectual and industrial property rights. | ||||||
| 10 | Explain professional laws and regulations. | ||||||
| 11 | Incorporate materials and production methods from various industrial sectors in design processes | ||||||
| 12 | Examine the evolving social, cultural, and economic aspects of design with a commitment to lifelong learning. | ||||||
| 13 | Effectively utilize continually advancing technological tools in the design process. | ||||||
| 14 | Convert abstract concepts into two- and three-dimensional design compositions, aligning with fundamental design and aesthetic principles. | ||||||
| 15 | Showcase the design projects developed in the classes to the society using various exhibition methods. | ||||||
| 16 | Create commercial products that combine elements of craftsmanship, artistry, and design. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |