To ensure that the students who take the course have information about what they should pay attention to when preparing content for social media and how effective content should be. To convey the necessary information for effective content management in social media.
Course Content
This course contains; Introduction to Social Media Management ,Development of Social Networks ,Creating a Brand in Social Media ,Meta – Business Suite ,Social Media Tools ,Crisis Management in Social Media ,SEO - Search Engine Optimization ,Explanation of Midterm Questions, Project Subjects, Brain Storm ,Content Marketing,Digital Analytics & Tools ,Digital CRM & E-Mail Marketing ,Social Customer Relationship Management ,Project Presentations ,Social Media and Current Theoretical Debates .
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Develops comprehensive social media strategies and plans.
16
E, F
Plans how to measure social media efforts and calculate return on investment.
1
E
Supports the latest digital advertising technologies.
1
E
Outlines how and why to use social media for multiple purposes in a broader marketing and/or media strategy.
2
F
Evaluates major social media channels in online advertising such as digital display, video, mobile, search engine and social media.
2
F
Measures the key elements of a social media strategy.
1
F
Teaching Methods:
1: Mastery Learning, 16: Question - Answer Technique, 2: Project Based Learning Model
Assessment Methods:
E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Social Media Management
Expression
2
Development of Social Networks
Expression
3
Creating a Brand in Social Media
Expression
4
Meta – Business Suite
Expression
5
Social Media Tools
Expression
6
Crisis Management in Social Media
Expression
7
SEO - Search Engine Optimization
Expression
8
Explanation of Midterm Questions, Project Subjects, Brain Storm
Argument
9
Content Marketing
Lecture, Brainstorming
10
Digital Analytics & Tools
Expression
11
Digital CRM & E-Mail Marketing
Expression
12
Social Customer Relationship Management
Expression
13
Project Presentations
Question-Answer
14
Social Media and Current Theoretical Debates
Argument
Resources
Social Media Art – Guy Kawasaki
Rules of Content Management in the Digital Age – Ann Handley, C.C.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Recognizes educational resources and application equipments in the field of gastronomy.
2
Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
3
Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food.
4
Develops creative menus using new technologies and production methods
5
Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry.
6
7
8
Considers cooking as a chemical reaction.
9
10
11
12
13
14
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
6
4
24
Term Project
0
0
0
Presentation of Project / Seminar
8
4
32
Quiz
0
0
0
Midterm Exam
6
3
18
General Exam
6
3
18
Performance Task, Maintenance Plan
6
4
24
Total Workload(Hour)
158
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(158/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SACIAL MEDIA MANAGEMENT
-
Fall Semester
1+1
1,5
5
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Emine OLUM
Name of Lecturer(s)
Lect. Önder BAKAL
Assistant(s)
Aim
To ensure that the students who take the course have information about what they should pay attention to when preparing content for social media and how effective content should be. To convey the necessary information for effective content management in social media.
Course Content
This course contains; Introduction to Social Media Management ,Development of Social Networks ,Creating a Brand in Social Media ,Meta – Business Suite ,Social Media Tools ,Crisis Management in Social Media ,SEO - Search Engine Optimization ,Explanation of Midterm Questions, Project Subjects, Brain Storm ,Content Marketing,Digital Analytics & Tools ,Digital CRM & E-Mail Marketing ,Social Customer Relationship Management ,Project Presentations ,Social Media and Current Theoretical Debates .
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Develops comprehensive social media strategies and plans.
16
E, F
Plans how to measure social media efforts and calculate return on investment.
1
E
Supports the latest digital advertising technologies.
1
E
Outlines how and why to use social media for multiple purposes in a broader marketing and/or media strategy.
2
F
Evaluates major social media channels in online advertising such as digital display, video, mobile, search engine and social media.
2
F
Measures the key elements of a social media strategy.
1
F
Teaching Methods:
1: Mastery Learning, 16: Question - Answer Technique, 2: Project Based Learning Model
Assessment Methods:
E: Homework, F: Project Task
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to Social Media Management
Expression
2
Development of Social Networks
Expression
3
Creating a Brand in Social Media
Expression
4
Meta – Business Suite
Expression
5
Social Media Tools
Expression
6
Crisis Management in Social Media
Expression
7
SEO - Search Engine Optimization
Expression
8
Explanation of Midterm Questions, Project Subjects, Brain Storm
Argument
9
Content Marketing
Lecture, Brainstorming
10
Digital Analytics & Tools
Expression
11
Digital CRM & E-Mail Marketing
Expression
12
Social Customer Relationship Management
Expression
13
Project Presentations
Question-Answer
14
Social Media and Current Theoretical Debates
Argument
Resources
Social Media Art – Guy Kawasaki
Rules of Content Management in the Digital Age – Ann Handley, C.C.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Recognizes educational resources and application equipments in the field of gastronomy.
2
Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
3
Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food.
4
Develops creative menus using new technologies and production methods
5
Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry.
