Chef candidates who will operate in the food and beverage industry should master the basic concepts and practices in the fields of marketing, branding and sales, and understand the importance of marketing in establishing and maintaining successful businesses.
Course Content
This course contains; Introduction to marketing - Historical development of marketing - Marketing environment, Marketing Environment ,4P and 4C Marketing mix- Product / Customer - Price / Cost - Distribution / Convenience - Promotion / Communication,Segmentation-Targeting-Positioning in Marketing ,Market Analysis - Market research - Competitor analysis,Branding- Positioning- Mission and Vision,Marketing in Service Industry - Marketing practices in the food and beverage industry ,Consumer behavior- Consumer behavior in the food and beverage industry ,Learning the Marketing Plan,Consumer behavior - Consumer behavior in the food and beverage industry,Preparing Marketing Plan
,Digital Marketing - Social media marketing ,Presentation of the marketing plans ,The importance of sales in marketing in food and beverage businesses. Stages of the sales process. Sales methods
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Can describe basic marketing knowledge
9
C
Identify target customer definition
9
C
Identify market research methods
9
C
Prepares and presents a marketing plan
9
C
Teaching Methods:
9: Lecture Method
Assessment Methods:
C: Multiple-Choice Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to marketing - Historical development of marketing - Marketing environment
2
Marketing Environment
3
4P and 4C Marketing mix- Product / Customer - Price / Cost - Distribution / Convenience - Promotion / Communication
4
Segmentation-Targeting-Positioning in Marketing
The market research
5
Market Analysis - Market research - Competitor analysis
6
Branding- Positioning- Mission and Vision
Location research assignment
7
Marketing in Service Industry - Marketing practices in the food and beverage industry
8
Consumer behavior- Consumer behavior in the food and beverage industry
9
Learning the Marketing Plan
10
Consumer behavior - Consumer behavior in the food and beverage industry
11
Preparing Marketing Plan
12
Digital Marketing - Social media marketing
13
Presentation of the marketing plans
14
The importance of sales in marketing in food and beverage businesses. Stages of the sales process. Sales methods
Recognizes educational resources and application equipments in the field of gastronomy.
2
Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
X
3
Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food.
4
Develops creative menus using new technologies and production methods
5
Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry.
6
7
8
Considers cooking as a chemical reaction.
9
X
10
11
X
12
X
13
14
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
3
15
45
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
2
2
4
Term Project
0
0
0
Presentation of Project / Seminar
3
3
9
Quiz
0
0
0
Midterm Exam
2
3
6
General Exam
3
4
12
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
76
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(76/30)
3
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
MARKETING and SALES in FOOD INDUSTRY
-
Fall Semester
3+0
3
3
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
First Cycle (Bachelor's Degree)
Course Type
Required
Course Coordinator
Assist.Prof. Emine OLUM
Name of Lecturer(s)
Lect.Dr. Leyla KABASAKAL GÜZELOĞLU
Assistant(s)
Aim
Chef candidates who will operate in the food and beverage industry should master the basic concepts and practices in the fields of marketing, branding and sales, and understand the importance of marketing in establishing and maintaining successful businesses.
Course Content
This course contains; Introduction to marketing - Historical development of marketing - Marketing environment, Marketing Environment ,4P and 4C Marketing mix- Product / Customer - Price / Cost - Distribution / Convenience - Promotion / Communication,Segmentation-Targeting-Positioning in Marketing ,Market Analysis - Market research - Competitor analysis,Branding- Positioning- Mission and Vision,Marketing in Service Industry - Marketing practices in the food and beverage industry ,Consumer behavior- Consumer behavior in the food and beverage industry ,Learning the Marketing Plan,Consumer behavior - Consumer behavior in the food and beverage industry,Preparing Marketing Plan
,Digital Marketing - Social media marketing ,Presentation of the marketing plans ,The importance of sales in marketing in food and beverage businesses. Stages of the sales process. Sales methods
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Can describe basic marketing knowledge
9
C
Identify target customer definition
9
C
Identify market research methods
9
C
Prepares and presents a marketing plan
9
C
Teaching Methods:
9: Lecture Method
Assessment Methods:
C: Multiple-Choice Exam
Course Outline
Order
Subjects
Preliminary Work
1
Introduction to marketing - Historical development of marketing - Marketing environment
2
Marketing Environment
3
4P and 4C Marketing mix- Product / Customer - Price / Cost - Distribution / Convenience - Promotion / Communication
4
Segmentation-Targeting-Positioning in Marketing
The market research
5
Market Analysis - Market research - Competitor analysis
6
Branding- Positioning- Mission and Vision
Location research assignment
7
Marketing in Service Industry - Marketing practices in the food and beverage industry
8
Consumer behavior- Consumer behavior in the food and beverage industry
9
Learning the Marketing Plan
10
Consumer behavior - Consumer behavior in the food and beverage industry
11
Preparing Marketing Plan
12
Digital Marketing - Social media marketing
13
Presentation of the marketing plans
14
The importance of sales in marketing in food and beverage businesses. Stages of the sales process. Sales methods
Recognizes educational resources and application equipments in the field of gastronomy.
2
Defines the working areas and responsibilities of the personnel in the business to which it is responsible, taking into account the occupational safety rules.
X
3
Understands the effects of the methods used by understanding the physical and chemical phenomena behind cooking over food.
4
Develops creative menus using new technologies and production methods
5
Develops personalized menus by using the basic theoretical knowledge required in the food and beverage industry.
