Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | RTS4212432 | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program | Perşembe 14:30-15:15 Perşembe 15:30-16:15 Perşembe 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to learn the entrepreneurship process and how to manage this process. Students will have an entrepreneurial understanding, including identifying a business opportunity, allocating resources, preparing operations, developing the business, and financing. |
| Course Content | This course contains; What is Fundamentals of Entrepreneurship and Innovation?,Research steps for the right idea (Situation analysis, problem and solution identification, SWOT),Competitive Analysis, positioning, Near/distant competitor reviews, target audience profiling,Preparation of Feasibility Report and Business Model,Preparation of a business plan,Application and timetable preparation,Global Entrepreneurship , Franchising,Recap of last week's topics,Marketing Plan E-commerce,Cash Flow and Financial Resources,Entrepreneurship and Intellectual Property, Ethics and Social Responsibility,Effective presentation techniques,Determination of project cooperation,Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Applies effective written and verbal communication skills in the business world | ||
| Analyzes the global and local business environment. | ||
| Uses critical thinking skills in business | ||
| Understands the terms of resources, manpower and process management. | ||
| Explain the concept of leadership in an integrated way. | ||
| Understands the internal and external factors that evaluate business opportunities. |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is Fundamentals of Entrepreneurship and Innovation? | Basic concepts can be examined. |
| 2 | Research steps for the right idea (Situation analysis, problem and solution identification, SWOT) | Course concepts can be examined |
| 3 | Competitive Analysis, positioning, Near/distant competitor reviews, target audience profiling | The first chapter can be read from the book 'Innovation Expedition'. |
| 4 | Preparation of Feasibility Report and Business Model | The continuation of last week's book can be reviewed. |
| 5 | Preparation of a business plan | The book 'Idea Virus' can be examined. |
| 6 | Application and timetable preparation | Group work preparations 1 |
| 7 | Global Entrepreneurship , Franchising | Today's business examples can be examined. |
| 8 | Recap of last week's topics | Course concepts can be examined |
| 9 | Marketing Plan E-commerce | Group work preparation 2 |
| 10 | Cash Flow and Financial Resources | Basic concepts can be examined |
| 11 | Entrepreneurship and Intellectual Property, Ethics and Social Responsibility | The book 'Entrepreneurship' can be read in 1-2 chapters. |
| 12 | Effective presentation techniques | Sample videos can be watched. |
| 13 | Determination of project cooperation | Group work preparation 3 |
| 14 | Presentations | Project preparations can be made. |
| Resources |
| 1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017 2. İnovasyon Seferi, GijsVan Wulfen, Optimist Yayınları, 2013 3. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 4. Fikir Virüsü, Seth Godin, Rota Yayınları, 2004 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | X | |||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | X | |||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | X | |||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | X | |||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | X | |||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | X | |||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | X | |||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | X | |||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | X | |||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | X | |||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | X | |||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | X | |||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | X | |||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | X | |||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 2 | 14 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 14 | 28 | |||
| Term Project | 1 | 14 | 14 | |||
| Presentation of Project / Seminar | 2 | 14 | 28 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 2 | 14 | 28 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 140 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | RTS4212432 | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program | Perşembe 14:30-15:15 Perşembe 15:30-16:15 Perşembe 16:30-17:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of this course is to enable students to learn the entrepreneurship process and how to manage this process. Students will have an entrepreneurial understanding, including identifying a business opportunity, allocating resources, preparing operations, developing the business, and financing. |
| Course Content | This course contains; What is Fundamentals of Entrepreneurship and Innovation?,Research steps for the right idea (Situation analysis, problem and solution identification, SWOT),Competitive Analysis, positioning, Near/distant competitor reviews, target audience profiling,Preparation of Feasibility Report and Business Model,Preparation of a business plan,Application and timetable preparation,Global Entrepreneurship , Franchising,Recap of last week's topics,Marketing Plan E-commerce,Cash Flow and Financial Resources,Entrepreneurship and Intellectual Property, Ethics and Social Responsibility,Effective presentation techniques,Determination of project cooperation,Presentations. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Applies effective written and verbal communication skills in the business world | ||
| Analyzes the global and local business environment. | ||
| Uses critical thinking skills in business | ||
| Understands the terms of resources, manpower and process management. | ||
| Explain the concept of leadership in an integrated way. | ||
| Understands the internal and external factors that evaluate business opportunities. |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is Fundamentals of Entrepreneurship and Innovation? | Basic concepts can be examined. |
| 2 | Research steps for the right idea (Situation analysis, problem and solution identification, SWOT) | Course concepts can be examined |
| 3 | Competitive Analysis, positioning, Near/distant competitor reviews, target audience profiling | The first chapter can be read from the book 'Innovation Expedition'. |
| 4 | Preparation of Feasibility Report and Business Model | The continuation of last week's book can be reviewed. |
| 5 | Preparation of a business plan | The book 'Idea Virus' can be examined. |
| 6 | Application and timetable preparation | Group work preparations 1 |
| 7 | Global Entrepreneurship , Franchising | Today's business examples can be examined. |
| 8 | Recap of last week's topics | Course concepts can be examined |
| 9 | Marketing Plan E-commerce | Group work preparation 2 |
| 10 | Cash Flow and Financial Resources | Basic concepts can be examined |
| 11 | Entrepreneurship and Intellectual Property, Ethics and Social Responsibility | The book 'Entrepreneurship' can be read in 1-2 chapters. |
| 12 | Effective presentation techniques | Sample videos can be watched. |
| 13 | Determination of project cooperation | Group work preparation 3 |
| 14 | Presentations | Project preparations can be made. |
| Resources |
| 1. Girişimcilik, Emine Başar, Nobel Yayınları, 2017 2. İnovasyon Seferi, GijsVan Wulfen, Optimist Yayınları, 2013 3. İnovasyon ve Girişimcilik, John Bessant, Joe Tidd, Nobel Yayınları, 2018 4. Fikir Virüsü, Seth Godin, Rota Yayınları, 2004 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | X | |||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | X | |||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | X | |||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | X | |||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | X | |||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | X | |||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | X | |||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | X | |||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | X | |||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | X | |||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | X | |||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | X | |||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | X | |||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | X | |||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |