Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA and SEMIOLOGY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The main aim of the course is to enable students to realize how semiological components, images, colours, discourses invaded our daily lives through media content; so enable them to be aware of how they manipulate people through mass media and digitality, social media,etc. |
| Course Content | This course contains; Introduction of the course; visas projects and targets,4th power Media and its capacity to access masses via the internet, social media, signs, photos, advertisements and online content production,What's semiology and Semiotics? Semiology theoreticians and how media employers make use of media...Medya Denetimi. Noam Chomsky ,Signs, symbols, indexicals, representamen and specimen; technological improvements the media make use of manipulating the content through the internet and social media.,Usage of signs on white screen Media samples from television media,samples from media : newspaper,mid term visas,Samples from social media Cheating signs, language applications and images, symbols.,media presentations for misleading news or visuals,Data mining for misleading media samples; presentations,Collecting visual or written data against misleading media; student presentations,Collecting visual or written data against misleading media; student presentations ,General Review,final visa. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 10, 13, 16, 18, 3, 37, 9 | A, E | |
| The student can 1- understand and discuss the hidden or manipulative meanings in a media product, 2- realise the semiological process and count the components of the process 3- discuss the theories and theoreticians within the frame of advertising messages, photos in newspapers. 4- discuss the popular culture contents, symbols or signs used in serials or films. 5- understand the figurative language and colours, kinesics employed in a media content 6- know technological tricks which provide mass media with a large opportunity to cheat their consumers. |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction of the course; visas projects and targets | |
| 2 | 4th power Media and its capacity to access masses via the internet, social media, signs, photos, advertisements and online content production | |
| 3 | What's semiology and Semiotics? Semiology theoreticians and how media employers make use of media...Medya Denetimi. Noam Chomsky | Media Controlling by Noam Chomsky (book) |
| 4 | Signs, symbols, indexicals, representamen and specimen; technological improvements the media make use of manipulating the content through the internet and social media. | |
| 5 | Usage of signs on white screen Media samples from television media | samples from television |
| 6 | samples from media : newspaper | Abuse of readers,and audiences: Sample collecting for presentations, misinformation, disinformation |
| 7 | mid term visas | |
| 8 | Samples from social media Cheating signs, language applications and images, symbols. | Social media and applications literature |
| 9 | media presentations for misleading news or visuals | Data mining for media presentations : misleading media; abuse of audience |
| 10 | Data mining for misleading media samples; presentations | Collecting visual or written data against misleading media; student presentations |
| 11 | Collecting visual or written data against misleading media; student presentations | data mining against misleading media |
| 12 | Collecting visual or written data against misleading media; student presentations | data mining against misleading media |
| 13 | General Review | |
| 14 | final visa |
| Resources |
| Göktürk, Akşit,Okuma Uğraşı,Çağdaş Yayınları, 1979, Ist. Güneş, Ahmet, (Ed) İletişim Araştırmalarında Göstergebilim, Literatürk, 2014,Ist. |
| Huxley Aldous, Algı Kapıları, İmge ,2003 Ank, Güllüoğlu, Özlem, (Ed)Görsel Metin Çözümleme,Ütopya,2012,Ank. Demir, Sedat, Umberto Eco, Okur ve Yorum, Dante,2016, Ist. Akerson, Fatma Erkman, Edebiyat ve Kuramlar,İthaki, 2012 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | ||||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | ||||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | ||||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | ||||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | ||||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | ||||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | ||||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | ||||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | ||||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | ||||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | ||||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | ||||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | ||||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | ||||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 3 | 6 | 18 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA and SEMIOLOGY | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Required |
| Course Coordinator | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Name of Lecturer(s) | Prof.Dr. Meliha Nurdan TAŞKIRAN |
| Assistant(s) | |
| Aim | The main aim of the course is to enable students to realize how semiological components, images, colours, discourses invaded our daily lives through media content; so enable them to be aware of how they manipulate people through mass media and digitality, social media,etc. |
| Course Content | This course contains; Introduction of the course; visas projects and targets,4th power Media and its capacity to access masses via the internet, social media, signs, photos, advertisements and online content production,What's semiology and Semiotics? Semiology theoreticians and how media employers make use of media...Medya Denetimi. Noam Chomsky ,Signs, symbols, indexicals, representamen and specimen; technological improvements the media make use of manipulating the content through the internet and social media.,Usage of signs on white screen Media samples from television media,samples from media : newspaper,mid term visas,Samples from social media Cheating signs, language applications and images, symbols.,media presentations for misleading news or visuals,Data mining for misleading media samples; presentations,Collecting visual or written data against misleading media; student presentations,Collecting visual or written data against misleading media; student presentations ,General Review,final visa. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 10, 13, 16, 18, 3, 37, 9 | A, E | |
| The student can 1- understand and discuss the hidden or manipulative meanings in a media product, 2- realise the semiological process and count the components of the process 3- discuss the theories and theoreticians within the frame of advertising messages, photos in newspapers. 4- discuss the popular culture contents, symbols or signs used in serials or films. 5- understand the figurative language and colours, kinesics employed in a media content 6- know technological tricks which provide mass media with a large opportunity to cheat their consumers. |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 18: Micro Teaching Technique, 3: Problem Baded Learning Model, 37: Computer-Internet Supported Instruction, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction of the course; visas projects and targets | |
| 2 | 4th power Media and its capacity to access masses via the internet, social media, signs, photos, advertisements and online content production | |
| 3 | What's semiology and Semiotics? Semiology theoreticians and how media employers make use of media...Medya Denetimi. Noam Chomsky | Media Controlling by Noam Chomsky (book) |
| 4 | Signs, symbols, indexicals, representamen and specimen; technological improvements the media make use of manipulating the content through the internet and social media. | |
| 5 | Usage of signs on white screen Media samples from television media | samples from television |
| 6 | samples from media : newspaper | Abuse of readers,and audiences: Sample collecting for presentations, misinformation, disinformation |
| 7 | mid term visas | |
| 8 | Samples from social media Cheating signs, language applications and images, symbols. | Social media and applications literature |
| 9 | media presentations for misleading news or visuals | Data mining for media presentations : misleading media; abuse of audience |
| 10 | Data mining for misleading media samples; presentations | Collecting visual or written data against misleading media; student presentations |
| 11 | Collecting visual or written data against misleading media; student presentations | data mining against misleading media |
| 12 | Collecting visual or written data against misleading media; student presentations | data mining against misleading media |
| 13 | General Review | |
| 14 | final visa |
| Resources |
| Göktürk, Akşit,Okuma Uğraşı,Çağdaş Yayınları, 1979, Ist. Güneş, Ahmet, (Ed) İletişim Araştırmalarında Göstergebilim, Literatürk, 2014,Ist. |
| Huxley Aldous, Algı Kapıları, İmge ,2003 Ank, Güllüoğlu, Özlem, (Ed)Görsel Metin Çözümleme,Ütopya,2012,Ank. Demir, Sedat, Umberto Eco, Okur ve Yorum, Dante,2016, Ist. Akerson, Fatma Erkman, Edebiyat ve Kuramlar,İthaki, 2012 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | PY1. Knows the basic concepts, theories and practices of Radio, Cinema and Television fields. | ||||||
| 2 | PY2. Identifies facts about Radio, Cinema and Television and can analyze them with different methods. | ||||||
| 3 | PY3.Can carry out technical equipment, project production and management of Radio and Television Studios. | ||||||
| 4 | PY4. He can use his competence by using his field knowledge, identify the problems encountered in business life and offer solutions. | ||||||
| 5 | PY5. Can perform synthesis and analysis for the Mass Media and visual media sectors. | ||||||
| 6 | PY6. Can recommend a communication plan in line with public and private sector needs. | ||||||
| 7 | PY7.Can perform risk management and solve problems by using initiative in necessary situations related to the field. | ||||||
| 8 | PY8.Can propose and prepare projects related to the field and participate in sector competitions. | ||||||
| 9 | PY9.Can write scientific research on Radio Cinema Television and related media sectors, analyze them and turn them into scientific writing. | ||||||
| 10 | PY10.Aims to establish reality in mass media journalism, dissemination and project production. | ||||||
| 11 | PY11.Follows the development news and innovations related to the field and adopts lifelong education and literacy as a principle. | ||||||
| 12 | PY12. He uses his native language accurately and effectively, which is one of the requirements of his field, and can read and understand English field terminology at the B1 level. | ||||||
| 13 | PY13. Organizes and implements social events required by his/her profession; | ||||||
| 14 | PY14. He embraces his profession under all circumstances, within the scope of ethical, humane and conscientious values, and does not allow abuse. | ||||||
| 15 | PY15.Informs the masses with visual, audio and written news or other projects that reflect reality in the public or private sector, radio, cinema or television media groups within the framework of Mass Media. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |