Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA PLANNING | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of lesson; Understands and applies how to produce original and interactive content in line with the habits of internet users, how these content should be optimized, how they should be marketed and presented to the right target audience with appropriate tools. |
| Course Content | This course contains; Development processes from traditional media to new media,Social Status Scale and generations general information,Types of traditional advertising and its features,Internet advertising types and features,New consumer behavior,New and social media marketing,Reviewing previous course topics,Alternative advertising tools on the internet,Data Management on the Internet 1,Data Management on the Internet 2,Examination of digital media planning with examples from today,Sectoral example ,Student presentation and general evaluation,Student presentation and general evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4.Applies and interprets digital strategies in content production. | ||
| 1. Summarizes the differences between traditional media and new media. | ||
| 2. Explain the types of internet advertising. | ||
| 3. Evaluates digital content topics and consumed content. |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Development processes from traditional media to new media | Course concepts can be examined |
| 2 | Social Status Scale and generations general information | Basic concepts can be examined |
| 3 | Types of traditional advertising and its features | The presentation available in the course files can be examined. |
| 4 | Internet advertising types and features | The presentation available in the course files can be examined. |
| 5 | New consumer behavior | The presentation available in the course files can be examined. |
| 6 | New and social media marketing | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Reviewing previous course topics | Course concepts can be examined |
| 8 | Alternative advertising tools on the internet | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 9 | Data Management on the Internet 1 | The loaded presentation in the course files can be examined. |
| 10 | Data Management on the Internet 2 | The loaded presentation in the course files can be examined. |
| 11 | Examination of digital media planning with examples from today | Sample campaigns can be examined |
| 12 | Sectoral example | Guest and sector can be researched |
| 13 | Student presentation and general evaluation | Group work preparations 1 |
| 14 | Student presentation and general evaluation | Group work preparations 2 |
| Resources |
| C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 3. Mehmet Özkundakçı: Medya Planlama, Hayat Yay.,2009. 4. Jonathan Bond,R. Kirshenbaum: Radar Altı İletişim, Mediacat Yay., Yay.,2003. 5. Sergio Zyman: Bildiğiniz Reklamcılığın Sonu, Mediacat Yay.,2003. 6. S. Uğurlu's lecture and sectoral notes |
| 1. Gerald Zaltman: Tüketici Nasıl Düşünür? MediaCat yay. ,2003. 2. Metin İnceoğlu: Tutum Algı İletişim, Siyasal Yay., 2011. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 2 | 14 | 28 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 14 | 28 | |||
| Term Project | 1 | 14 | 14 | |||
| Presentation of Project / Seminar | 2 | 14 | 28 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 14 | 14 | |||
| General Exam | 2 | 14 | 28 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 140 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(140/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL MEDIA PLANNING | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | The aim of lesson; Understands and applies how to produce original and interactive content in line with the habits of internet users, how these content should be optimized, how they should be marketed and presented to the right target audience with appropriate tools. |
| Course Content | This course contains; Development processes from traditional media to new media,Social Status Scale and generations general information,Types of traditional advertising and its features,Internet advertising types and features,New consumer behavior,New and social media marketing,Reviewing previous course topics,Alternative advertising tools on the internet,Data Management on the Internet 1,Data Management on the Internet 2,Examination of digital media planning with examples from today,Sectoral example ,Student presentation and general evaluation,Student presentation and general evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 4.Applies and interprets digital strategies in content production. | ||
| 1. Summarizes the differences between traditional media and new media. | ||
| 2. Explain the types of internet advertising. | ||
| 3. Evaluates digital content topics and consumed content. |
| Teaching Methods: | |
| Assessment Methods: |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Development processes from traditional media to new media | Course concepts can be examined |
| 2 | Social Status Scale and generations general information | Basic concepts can be examined |
| 3 | Types of traditional advertising and its features | The presentation available in the course files can be examined. |
| 4 | Internet advertising types and features | The presentation available in the course files can be examined. |
| 5 | New consumer behavior | The presentation available in the course files can be examined. |
| 6 | New and social media marketing | Pages 74-151 of the book 'Strategic Communication Management in New Media' can be read. |
| 7 | Reviewing previous course topics | Course concepts can be examined |
| 8 | Alternative advertising tools on the internet | Pages 151-181 of the book 'Strategic Communication Management in New Media' can be read. |
| 9 | Data Management on the Internet 1 | The loaded presentation in the course files can be examined. |
| 10 | Data Management on the Internet 2 | The loaded presentation in the course files can be examined. |
| 11 | Examination of digital media planning with examples from today | Sample campaigns can be examined |
| 12 | Sectoral example | Guest and sector can be researched |
| 13 | Student presentation and general evaluation | Group work preparations 1 |
| 14 | Student presentation and general evaluation | Group work preparations 2 |
| Resources |
| C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. 2. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017 3. Mehmet Özkundakçı: Medya Planlama, Hayat Yay.,2009. 4. Jonathan Bond,R. Kirshenbaum: Radar Altı İletişim, Mediacat Yay., Yay.,2003. 5. Sergio Zyman: Bildiğiniz Reklamcılığın Sonu, Mediacat Yay.,2003. 6. S. Uğurlu's lecture and sectoral notes |
| 1. Gerald Zaltman: Tüketici Nasıl Düşünür? MediaCat yay. ,2003. 2. Metin İnceoğlu: Tutum Algı İletişim, Siyasal Yay., 2011. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |