Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRO to GAMIFICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | The aim of this course is to teach participants marketing-oriented gamification strategies as well as to provide information about changing marketing components and current applications. |
| Course Content | This course contains; Game Thinking & Game Design ,Gamification ,Game Theories ,MDA Framework ,Game Mechanics ,Game Dynamics ,Player Types & Motivations ,Designing Loyalty Campaigns ,Gamification Case Studies ,Reward Planning & Discussion Session ,Gamification Design Framework,Design Thinking ,In Class Applications - Q&A ,Group Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of gamification. | 10, 13, 16, 19, 2, 37, 5 | A, F |
| Comprehends the general principles of game design. | 13, 9 | A |
| Able to write gamification scenarios. | 13, 19, 4, 5 | F |
| Able to rearrange created gamifications. | 19, 5 | F |
| Recognizes the elements used in loyalty marketing. | 10, 19 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Game Thinking & Game Design | Examining the course materials is advisable. |
| 2 | Gamification | Key concepts must be comprehended. |
| 3 | Game Theories | It is necessary to search relevant literature. |
| 4 | MDA Framework | Previous topics should be reinforced. |
| 5 | Game Mechanics | Preliminary questions must be solved. |
| 6 | Game Dynamics | Reviewing previous lecture notes is recommended. |
| 7 | Player Types & Motivations | Questions should be directed to the instructor. |
| 8 | Designing Loyalty Campaigns | Course materials should be re-examined. |
| 9 | Gamification Case Studies | Discussion topics should be reviewed. |
| 10 | Reward Planning & Discussion Session | Must participate in group activities. |
| 11 | Gamification Design Framework | Must participate in group activities. |
| 12 | Design Thinking | I-The presentation preparation must be completed and presented in class. |
| 13 | In Class Applications - Q&A | II- The presentation preparation must be completed and presented in class. |
| 14 | Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| - Gamification by Design: Implementing Game Mechanics in Web and Mobile App, Gabe Zichermann & Christopher Cunningham, 2011, O’Reilly Media,Canada - Gamification Mindset,Ole Goethe,2019, Springer,Cham, Switzerland |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 8 | 32 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 4 | 4 | 16 | |||
| Quiz | 1 | 14 | 14 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 154 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(154/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTRO to GAMIFICATION | - | Fall Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Assoc.Prof. Yeşim ESGİN |
| Assistant(s) | Assoc.Prof. Yeşim Esgin |
| Aim | The aim of this course is to teach participants marketing-oriented gamification strategies as well as to provide information about changing marketing components and current applications. |
| Course Content | This course contains; Game Thinking & Game Design ,Gamification ,Game Theories ,MDA Framework ,Game Mechanics ,Game Dynamics ,Player Types & Motivations ,Designing Loyalty Campaigns ,Gamification Case Studies ,Reward Planning & Discussion Session ,Gamification Design Framework,Design Thinking ,In Class Applications - Q&A ,Group Presentations . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Comprehends the general principles of gamification. | 10, 13, 16, 19, 2, 37, 5 | A, F |
| Comprehends the general principles of game design. | 13, 9 | A |
| Able to write gamification scenarios. | 13, 19, 4, 5 | F |
| Able to rearrange created gamifications. | 19, 5 | F |
| Recognizes the elements used in loyalty marketing. | 10, 19 | A, F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 5: Cooperative Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Game Thinking & Game Design | Examining the course materials is advisable. |
| 2 | Gamification | Key concepts must be comprehended. |
| 3 | Game Theories | It is necessary to search relevant literature. |
| 4 | MDA Framework | Previous topics should be reinforced. |
| 5 | Game Mechanics | Preliminary questions must be solved. |
| 6 | Game Dynamics | Reviewing previous lecture notes is recommended. |
| 7 | Player Types & Motivations | Questions should be directed to the instructor. |
| 8 | Designing Loyalty Campaigns | Course materials should be re-examined. |
| 9 | Gamification Case Studies | Discussion topics should be reviewed. |
| 10 | Reward Planning & Discussion Session | Must participate in group activities. |
| 11 | Gamification Design Framework | Must participate in group activities. |
| 12 | Design Thinking | I-The presentation preparation must be completed and presented in class. |
| 13 | In Class Applications - Q&A | II- The presentation preparation must be completed and presented in class. |
| 14 | Group Presentations | A general review should be done, and final questions should be asked. |
| Resources |
| - Gamification by Design: Implementing Game Mechanics in Web and Mobile App, Gabe Zichermann & Christopher Cunningham, 2011, O’Reilly Media,Canada - Gamification Mindset,Ole Goethe,2019, Springer,Cham, Switzerland |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |