Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEARCH ENGINE OPTIMIZATION and ANALYSIS | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Ercan ULUSOY |
| Assistant(s) | |
| Aim | By explaining the workings of web search engines, it gives you the skills to optimize websites to achieve better rankings in these engines. |
| Course Content | This course contains; What is SEO, How Search Engines Work, Keyword Research, Competitor Analysis,Title Tags, Meta Descriptions, URL Configuration, Blog/Product/Page Descriptions, Internal Links,Page Speed Optimization, Mobile Compatibility, HTTPS and Security, Sitemaps,URL Configuration Principles, Category and Tag Pages, Different URL Redirection Methods, Canonical Links,Quality Content Creation, Keyword Density, Image and Video Optimization, SEO Friendly Title and Alt Tags,Backlink Strategies, Social Media Signals, Social Sharing Strategies,Using Google Analytics,Use of Google Analytics,Using Google Search Console, SEO Tools and Resources,Google My Business Optimization, Product Pages Optimization, E-Commerce SEO Tools, Product Reviews,Wordpress post insertion, Seo plugin usage,Content Marketing Basics, SEO and Content Marketing Relationship, Social Media and SEO Relationship,Mobile Friendly Design, Fast Mobile Pages (AMP) ,Creating seo strategy for any brand . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands the SEO performance of websites. | 10, 11, 12, 13, 14, 16, 19, 2, 20, 6, 9 | A, E, F |
| Analyzes the SEO performance of websites | 11, 12, 16, 19, 6, 9 | E, F, G |
| Defines the Functioning of Search Engines | 10, 14, 16, 20, 3, 6 | A, D, H |
| Creates a brand's SEO strategy | 10, 16, 20, 3, 6 | A, D |
| Defines Backlink Strategies, Social Media Signals, Social Sharing Strategies | 12, 14, 19, 21, 5, 6, 9 | F, G |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 3: Problem Baded Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, G: Quiz, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is SEO, How Search Engines Work, Keyword Research, Competitor Analysis | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 2 | Title Tags, Meta Descriptions, URL Configuration, Blog/Product/Page Descriptions, Internal Links | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 3 | Page Speed Optimization, Mobile Compatibility, HTTPS and Security, Sitemaps | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 4 | URL Configuration Principles, Category and Tag Pages, Different URL Redirection Methods, Canonical Links | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 5 | Quality Content Creation, Keyword Density, Image and Video Optimization, SEO Friendly Title and Alt Tags | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 6 | Backlink Strategies, Social Media Signals, Social Sharing Strategies | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 7 | Using Google Analytics | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 8 | Use of Google Analytics | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 9 | Using Google Search Console, SEO Tools and Resources | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 10 | Google My Business Optimization, Product Pages Optimization, E-Commerce SEO Tools, Product Reviews | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 11 | Wordpress post insertion, Seo plugin usage | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 12 | Content Marketing Basics, SEO and Content Marketing Relationship, Social Media and SEO Relationship | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 13 | Mobile Friendly Design, Fast Mobile Pages (AMP) | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 14 | Creating seo strategy for any brand | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| Resources |
| Grappone, J., & Couzin, G. (2020). Search Engine Optimization (SEO): An Hour a Day. Wiley. Enge, E., Spencer, S., Stricchiola, J., & Fishkin, R. (2019). The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media. Google. (2021). Google's Search Engine Optimization Starter Guide. Online PDF document |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 2 | 8 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 15 | 15 | |||
| Quiz | 3 | 1 | 3 | |||
| Midterm Exam | 1 | 21 | 21 | |||
| General Exam | 1 | 21 | 21 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 152 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(152/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEARCH ENGINE OPTIMIZATION and ANALYSIS | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Ercan ULUSOY |
| Assistant(s) | |
| Aim | By explaining the workings of web search engines, it gives you the skills to optimize websites to achieve better rankings in these engines. |
| Course Content | This course contains; What is SEO, How Search Engines Work, Keyword Research, Competitor Analysis,Title Tags, Meta Descriptions, URL Configuration, Blog/Product/Page Descriptions, Internal Links,Page Speed Optimization, Mobile Compatibility, HTTPS and Security, Sitemaps,URL Configuration Principles, Category and Tag Pages, Different URL Redirection Methods, Canonical Links,Quality Content Creation, Keyword Density, Image and Video Optimization, SEO Friendly Title and Alt Tags,Backlink Strategies, Social Media Signals, Social Sharing Strategies,Using Google Analytics,Use of Google Analytics,Using Google Search Console, SEO Tools and Resources,Google My Business Optimization, Product Pages Optimization, E-Commerce SEO Tools, Product Reviews,Wordpress post insertion, Seo plugin usage,Content Marketing Basics, SEO and Content Marketing Relationship, Social Media and SEO Relationship,Mobile Friendly Design, Fast Mobile Pages (AMP) ,Creating seo strategy for any brand . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Understands the SEO performance of websites. | 10, 11, 12, 13, 14, 16, 19, 2, 20, 6, 9 | A, E, F |
| Analyzes the SEO performance of websites | 11, 12, 16, 19, 6, 9 | E, F, G |
| Defines the Functioning of Search Engines | 10, 14, 16, 20, 3, 6 | A, D, H |
| Creates a brand's SEO strategy | 10, 16, 20, 3, 6 | A, D |
| Defines Backlink Strategies, Social Media Signals, Social Sharing Strategies | 12, 14, 19, 21, 5, 6, 9 | F, G |
| Teaching Methods: | 10: Discussion Method, 11: Demonstration Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 21: Simulation Technique, 3: Problem Baded Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework, F: Project Task, G: Quiz, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | What is SEO, How Search Engines Work, Keyword Research, Competitor Analysis | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 2 | Title Tags, Meta Descriptions, URL Configuration, Blog/Product/Page Descriptions, Internal Links | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 3 | Page Speed Optimization, Mobile Compatibility, HTTPS and Security, Sitemaps | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 4 | URL Configuration Principles, Category and Tag Pages, Different URL Redirection Methods, Canonical Links | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 5 | Quality Content Creation, Keyword Density, Image and Video Optimization, SEO Friendly Title and Alt Tags | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 6 | Backlink Strategies, Social Media Signals, Social Sharing Strategies | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 7 | Using Google Analytics | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 8 | Use of Google Analytics | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 9 | Using Google Search Console, SEO Tools and Resources | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 10 | Google My Business Optimization, Product Pages Optimization, E-Commerce SEO Tools, Product Reviews | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 11 | Wordpress post insertion, Seo plugin usage | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 12 | Content Marketing Basics, SEO and Content Marketing Relationship, Social Media and SEO Relationship | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 13 | Mobile Friendly Design, Fast Mobile Pages (AMP) | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| 14 | Creating seo strategy for any brand | SEO'nun Sanatı: Arama Motoru Optimizasyonunu Ustalaştırmak. O'Reilly Media. Google. (2021). |
| Resources |
| Grappone, J., & Couzin, G. (2020). Search Engine Optimization (SEO): An Hour a Day. Wiley. Enge, E., Spencer, S., Stricchiola, J., & Fishkin, R. (2019). The Art of SEO: Mastering Search Engine Optimization. O'Reilly Media. Google. (2021). Google's Search Engine Optimization Starter Guide. Online PDF document |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | X | |||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |