Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE IDENTITIY DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. İslam ŞENSÖZ |
| Assistant(s) | |
| Aim | Creates awareness about the purpose and importance of corporate identity in companies/brands. Discusses the possible negative consequences of wrong corporate identity on companies and methods of avoiding them. |
| Course Content | This course contains; Definition of corporate identity.,The history of your corporate identity,Firm restructuring and corporate identity,Corporate identity pandemics in companies and their causes,Preliminary studies on corporate identity change,Areas of change in corporate identity,Creating a brand,Introducing the new corporate identity and points to be noted,Putting the new corporate identity into practice,Dangerous periods in corporate identity creation / change program,The "personal image" factor in creating corporate identity,Corporate image and reputation in companies,Effective communication and behaviors in the formation and maintenance of corporate identity,Examination of successful corporate identity studies in Turkey. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines the definition, types and foundations of corporate identity. | 10, 16, 19, 9 | A, E, F |
| Plans the decision-making process in the restructuring of corporate identity. | 10, 12, 19, 5, 9 | A, E, F |
| Creates preliminary studies for corporate identity change. | 10, 14, 19, 3, 5, 6 | E, H |
| Discuss what are the areas of change in corporate identity. | 10, 12, 14, 16, 5, 6 | E, H |
| Understands the management of the corporate identity change program. | 14, 20, 6 | E, F, H |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of corporate identity. | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 2 | The history of your corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 3 | Firm restructuring and corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 4 | Corporate identity pandemics in companies and their causes | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 5 | Preliminary studies on corporate identity change | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 6 | Areas of change in corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 7 | Creating a brand | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 8 | Introducing the new corporate identity and points to be noted | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 9 | Putting the new corporate identity into practice | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 10 | Dangerous periods in corporate identity creation / change program | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 11 | The "personal image" factor in creating corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 12 | Corporate image and reputation in companies | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 13 | Effective communication and behaviors in the formation and maintenance of corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 14 | Examination of successful corporate identity studies in Turkey | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| Resources |
| M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. A. Okay, Kurum Kimliği. İstanbul: Mediacat Yayınları, 2000. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 2 | 28 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 | |||
| Term Project | 2 | 5 | 10 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 15 | 15 | |||
| General Exam | 1 | 15 | 15 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE IDENTITIY DESIGN | - | Fall Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. İslam ŞENSÖZ |
| Assistant(s) | |
| Aim | Creates awareness about the purpose and importance of corporate identity in companies/brands. Discusses the possible negative consequences of wrong corporate identity on companies and methods of avoiding them. |
| Course Content | This course contains; Definition of corporate identity.,The history of your corporate identity,Firm restructuring and corporate identity,Corporate identity pandemics in companies and their causes,Preliminary studies on corporate identity change,Areas of change in corporate identity,Creating a brand,Introducing the new corporate identity and points to be noted,Putting the new corporate identity into practice,Dangerous periods in corporate identity creation / change program,The "personal image" factor in creating corporate identity,Corporate image and reputation in companies,Effective communication and behaviors in the formation and maintenance of corporate identity,Examination of successful corporate identity studies in Turkey. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Defines the definition, types and foundations of corporate identity. | 10, 16, 19, 9 | A, E, F |
| Plans the decision-making process in the restructuring of corporate identity. | 10, 12, 19, 5, 9 | A, E, F |
| Creates preliminary studies for corporate identity change. | 10, 14, 19, 3, 5, 6 | E, H |
| Discuss what are the areas of change in corporate identity. | 10, 12, 14, 16, 5, 6 | E, H |
| Understands the management of the corporate identity change program. | 14, 20, 6 | E, F, H |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 20: Reverse Brainstorming Technique, 3: Problem Baded Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task, H: Performance Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of corporate identity. | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 2 | The history of your corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 3 | Firm restructuring and corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 4 | Corporate identity pandemics in companies and their causes | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 5 | Preliminary studies on corporate identity change | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 6 | Areas of change in corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 7 | Creating a brand | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 8 | Introducing the new corporate identity and points to be noted | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 9 | Putting the new corporate identity into practice | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 10 | Dangerous periods in corporate identity creation / change program | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 11 | The "personal image" factor in creating corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 12 | Corporate image and reputation in companies | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 13 | Effective communication and behaviors in the formation and maintenance of corporate identity | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| 14 | Examination of successful corporate identity studies in Turkey | Book to read: M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. |
| Resources |
| M. Ak, Firma/Markalarda Kurumsal Kimlik ve İmaj. İstanbul: Özel Yayın, 1998. A. Okay, Kurum Kimliği. İstanbul: Mediacat Yayınları, 2000. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |