Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING FILM MAKING | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Lect. Zafer TOPALOĞLU |
| Assistant(s) | |
| Aim | In the professional future of the student, the necessary information for designing and implementing the Advertising Film Production and Management Projects; To acquire the basic knowledge and skills to apply the theoretical, technical, financial, professional concepts, principles, processes and methods correctly in contemporary self and form. |
| Course Content | This course contains; Introducing the new course and subject headings and introduction to the course ,How to create creative process of commercial films? ,The application of creative film creative strategy,Advertisement film production process and stages ,Examination of commercial film scenario and its functions and scenario samples ,Writing and shooting scales of commercial film script ,Image aesthetics in commercial film ,The use of camera movements, sound, music and effects in the commercial film ,Pre-production of commercial film, what is the film production company? Types of Construction Company, Choosing Construction Company, Construction Specification and Contract ,To prepare commercial film budget and get agency-client approval ,Advertisement filming, shooting team and tasks, shooting with outlines. ,Post-shooting operations, finishing and publishing ,Advertisement filming ,Evaluation . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Applies the relevant concepts, processes and methods for the design and realization of Advertising Film Production and Management projects. | A, E, F | |
| 2. Recognizes and handles the professional knowledge and application methods gained through training in Advertising Film Production and Management. | 9 | A |
| 3. Advertising Film Production, Management and evaluation course by interpreting the knowledge gained in the course with examples, can use in new situations. | 10, 9 | A, E |
| 4. When faced with Advertising Film Production and Management Projects, this situation can be measured and compared with the course methods; can distinguish; can analyze by discussing. | A, F | |
| 5. To plan and produce Original Production Projects for Commercial Film by remembering the production lesson process; to design a project by making connections, to structure and organize it. | 9 | A |
| 6. Designed in the Advertising Film Production, Management and Evaluation course; It analyzes the Advertising Film projects that have been designed, structured, created, produced and realized and finalized by measuring, comparing and evaluating with other projects. | 12, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introducing the new course and subject headings and introduction to the course | Research current developments in the advertising industry and identify key figures in the sector |
| 2 | How to create creative process of commercial films? | Review articles or videos that illustrate successful advertising strategies. |
| 3 | The application of creative film creative strategy | Create a sample advertising strategy for a specific product or service and analyze which target audience it appeals to. |
| 4 | Advertisement film production process and stages | Read resources that outline the basic steps of making a commercial and try to understand the process step by step. |
| 5 | Examination of commercial film scenario and its functions and scenario samples | Research successful advertising scripts and examples of how they have been effective. |
| 6 | Writing and shooting scales of commercial film script | Read articles showing different shooting scales and how they translate to commercials. |
| 7 | Image aesthetics in commercial film | Review sources that discuss the impact of visual aesthetics in advertising and research the impact of visual messages on target audiences. |
| 8 | The use of camera movements, sound, music and effects in the commercial film | Watch example videos or articles showing the impact of different perspectives and techniques on ads |
| 9 | Pre-production of commercial film, what is the film production company? Types of Construction Company, Choosing Construction Company, Construction Specification and Contract | Search for resources that describe the preparations that go into making a commercial and the role of production companies. |
| 10 | To prepare commercial film budget and get agency-client approval | Read articles explaining how the budget for a commercial is created and why customer approval is important. |
| 11 | Advertisement filming, shooting team and tasks, shooting with outlines. | Review resources describing the equipment and tasks needed for a commercial shoot. |
| 12 | Post-shooting operations, finishing and publishing | Search for articles that describe the process of shooting a commercial and the process of broadcasting it. |
| 13 | Advertisement filming | Read analyses that evaluate successful commercials and explain why they are effective. |
| 14 | Evaluation |
| Resources |
| 1- A. Z. Özgür, Televizyon Reklamcılığı,Kavramlar-Süreçler, Der Yayınları, 2006. 2- G. Tayfur, Reklamcılık, Ankara:Nobel Yayıncılık. 2006. 3- N. Tan ve E. Balkaş, Adım adım reklam üretimi ve reklam filmi prodüksiyonu, İstanbul: Beta Yayınevi, 2006. 4- O. Yanık. Yaratıcılık. İstanbul: RYD Yayınları, 2008. 5- B. Mozato. Tasarım Yönetimi, İstanbul: MediaCat Yayınları, 2007. 6- J. Adair, Etkili İletişim, BKY kitapevi, 2006. 7- R. Newton, Bütçe Hazırlamak, İstanbul: Optimist Yayınları, 2009. 8- R. Newton, Etkili Sunum, İstanbul: Optimist Yayınları,2009. 9- H. Yetişken, Estetiğin ABC’si, İstanbul: Say yayın, 2008. 10- R. Arnheim, Görsel Düşünme, İstanbul:Metis Yayıncılık, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 5 | 70 | |||
| Resolution of Homework Problems and Submission as a Report | 5 | 3 | 15 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 11 | 11 | |||
| General Exam | 1 | 12 | 12 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING FILM MAKING | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Lect. Zafer TOPALOĞLU |
| Assistant(s) | |
| Aim | In the professional future of the student, the necessary information for designing and implementing the Advertising Film Production and Management Projects; To acquire the basic knowledge and skills to apply the theoretical, technical, financial, professional concepts, principles, processes and methods correctly in contemporary self and form. |
| Course Content | This course contains; Introducing the new course and subject headings and introduction to the course ,How to create creative process of commercial films? ,The application of creative film creative strategy,Advertisement film production process and stages ,Examination of commercial film scenario and its functions and scenario samples ,Writing and shooting scales of commercial film script ,Image aesthetics in commercial film ,The use of camera movements, sound, music and effects in the commercial film ,Pre-production of commercial film, what is the film production company? Types of Construction Company, Choosing Construction Company, Construction Specification and Contract ,To prepare commercial film budget and get agency-client approval ,Advertisement filming, shooting team and tasks, shooting with outlines. ,Post-shooting operations, finishing and publishing ,Advertisement filming ,Evaluation . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Applies the relevant concepts, processes and methods for the design and realization of Advertising Film Production and Management projects. | A, E, F | |
| 2. Recognizes and handles the professional knowledge and application methods gained through training in Advertising Film Production and Management. | 9 | A |
| 3. Advertising Film Production, Management and evaluation course by interpreting the knowledge gained in the course with examples, can use in new situations. | 10, 9 | A, E |
| 4. When faced with Advertising Film Production and Management Projects, this situation can be measured and compared with the course methods; can distinguish; can analyze by discussing. | A, F | |
| 5. To plan and produce Original Production Projects for Commercial Film by remembering the production lesson process; to design a project by making connections, to structure and organize it. | 9 | A |
| 6. Designed in the Advertising Film Production, Management and Evaluation course; It analyzes the Advertising Film projects that have been designed, structured, created, produced and realized and finalized by measuring, comparing and evaluating with other projects. | 12, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introducing the new course and subject headings and introduction to the course | Research current developments in the advertising industry and identify key figures in the sector |
| 2 | How to create creative process of commercial films? | Review articles or videos that illustrate successful advertising strategies. |
| 3 | The application of creative film creative strategy | Create a sample advertising strategy for a specific product or service and analyze which target audience it appeals to. |
| 4 | Advertisement film production process and stages | Read resources that outline the basic steps of making a commercial and try to understand the process step by step. |
| 5 | Examination of commercial film scenario and its functions and scenario samples | Research successful advertising scripts and examples of how they have been effective. |
| 6 | Writing and shooting scales of commercial film script | Read articles showing different shooting scales and how they translate to commercials. |
| 7 | Image aesthetics in commercial film | Review sources that discuss the impact of visual aesthetics in advertising and research the impact of visual messages on target audiences. |
| 8 | The use of camera movements, sound, music and effects in the commercial film | Watch example videos or articles showing the impact of different perspectives and techniques on ads |
| 9 | Pre-production of commercial film, what is the film production company? Types of Construction Company, Choosing Construction Company, Construction Specification and Contract | Search for resources that describe the preparations that go into making a commercial and the role of production companies. |
| 10 | To prepare commercial film budget and get agency-client approval | Read articles explaining how the budget for a commercial is created and why customer approval is important. |
| 11 | Advertisement filming, shooting team and tasks, shooting with outlines. | Review resources describing the equipment and tasks needed for a commercial shoot. |
| 12 | Post-shooting operations, finishing and publishing | Search for articles that describe the process of shooting a commercial and the process of broadcasting it. |
| 13 | Advertisement filming | Read analyses that evaluate successful commercials and explain why they are effective. |
| 14 | Evaluation |
| Resources |
| 1- A. Z. Özgür, Televizyon Reklamcılığı,Kavramlar-Süreçler, Der Yayınları, 2006. 2- G. Tayfur, Reklamcılık, Ankara:Nobel Yayıncılık. 2006. 3- N. Tan ve E. Balkaş, Adım adım reklam üretimi ve reklam filmi prodüksiyonu, İstanbul: Beta Yayınevi, 2006. 4- O. Yanık. Yaratıcılık. İstanbul: RYD Yayınları, 2008. 5- B. Mozato. Tasarım Yönetimi, İstanbul: MediaCat Yayınları, 2007. 6- J. Adair, Etkili İletişim, BKY kitapevi, 2006. 7- R. Newton, Bütçe Hazırlamak, İstanbul: Optimist Yayınları, 2009. 8- R. Newton, Etkili Sunum, İstanbul: Optimist Yayınları,2009. 9- H. Yetişken, Estetiğin ABC’si, İstanbul: Say yayın, 2008. 10- R. Arnheim, Görsel Düşünme, İstanbul:Metis Yayıncılık, 2008. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | X | |||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |