Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TEXT WRITING | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Assist.Prof. Betül OK ŞEHİTOĞLU |
| Assistant(s) | |
| Aim | To provide specialization in media copywriting. |
| Course Content | This course contains; Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. ,The basic rules of copywriting in public relations.,The importance, target and writing rules of a press release. ,The importance, target and spelling rules of a press invitation letter.,Rules for writing special news texts,The writing rules of the fonts used in an internal communication and other correspondences required for a PR event.,Midterm,Writing thank you letters, invitation letters, awards and certificate texts.,Rules for writing speech texts.,Rules for responding to consumer complaints.,Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles).,Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts).,Internet copywriting,Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Teaching the writing of press releases, press invitation letters, all kinds of texts required for events, general manager's speech texts, newspaper interviews, newspaper article series, newspaper articles, TV program VTR texts, radio program texts. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. | |
| 2 | The basic rules of copywriting in public relations. | |
| 3 | The importance, target and writing rules of a press release. | |
| 4 | The importance, target and spelling rules of a press invitation letter. | |
| 5 | Rules for writing special news texts | |
| 6 | The writing rules of the fonts used in an internal communication and other correspondences required for a PR event. | |
| 7 | Midterm | |
| 8 | Writing thank you letters, invitation letters, awards and certificate texts. | |
| 9 | Rules for writing speech texts. | |
| 10 | Rules for responding to consumer complaints. | |
| 11 | Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles). | |
| 12 | Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts). | |
| 13 | Internet copywriting | |
| 14 | Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs. |
| Resources |
| - Jones,Danell, Virginia Woolf’tan Yazarlık Dersleri, Timaş Yayınları -İşcen Hakan, Yaratıcı Yazarlık Kursu,Everest Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 12 | 12 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 2 | 20 | 40 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 144 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(144/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TEXT WRITING | - | Spring Semester | 2+1 | 2,5 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Assist.Prof. Betül OK ŞEHİTOĞLU |
| Assistant(s) | |
| Aim | To provide specialization in media copywriting. |
| Course Content | This course contains; Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. ,The basic rules of copywriting in public relations.,The importance, target and writing rules of a press release. ,The importance, target and spelling rules of a press invitation letter.,Rules for writing special news texts,The writing rules of the fonts used in an internal communication and other correspondences required for a PR event.,Midterm,Writing thank you letters, invitation letters, awards and certificate texts.,Rules for writing speech texts.,Rules for responding to consumer complaints.,Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles).,Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts).,Internet copywriting,Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs.. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Teaching the writing of press releases, press invitation letters, all kinds of texts required for events, general manager's speech texts, newspaper interviews, newspaper article series, newspaper articles, TV program VTR texts, radio program texts. | 9 | A |
| Teaching Methods: | 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Definition of copywriting. Rules to be followed when writing texts. The power of language and the importance of spelling words correctly. | |
| 2 | The basic rules of copywriting in public relations. | |
| 3 | The importance, target and writing rules of a press release. | |
| 4 | The importance, target and spelling rules of a press invitation letter. | |
| 5 | Rules for writing special news texts | |
| 6 | The writing rules of the fonts used in an internal communication and other correspondences required for a PR event. | |
| 7 | Midterm | |
| 8 | Writing thank you letters, invitation letters, awards and certificate texts. | |
| 9 | Rules for writing speech texts. | |
| 10 | Rules for responding to consumer complaints. | |
| 11 | Rules applied when creating texts needed in journalism (news, articles, anecdotes, interviews and research articles). | |
| 12 | Rules of copywriting on television (interview, news, TV series, entertainment and culture-art program texts). | |
| 13 | Internet copywriting | |
| 14 | Rules of copywriting in radio broadcasting. Writing techniques of texts to be used in radio interviews, news and programs. |
| Resources |
| - Jones,Danell, Virginia Woolf’tan Yazarlık Dersleri, Timaş Yayınları -İşcen Hakan, Yaratıcı Yazarlık Kursu,Everest Yayınları |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | ||||||
| 2 | Knows the basic theories of media and visual arts disciplines. | ||||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | ||||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | ||||||
| 6 | Understands the symbol systems of cultures. | ||||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | ||||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | ||||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | ||||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | ||||||
| 12 | Applies visual design techniques in new media environments. | ||||||
| 13 | Has aesthetic awareness and understanding of design. | ||||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | ||||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | ||||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | ||||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | ||||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | ||||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |