Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING PHOTOGRAPHY | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Selçuk Uğur ÇOBANOĞLU |
| Assistant(s) | |
| Aim | To provide the student to learn all the processes of advertising photography since the process of photography; The aim of the course is to enable the student to carry out the basic photography techniques and theoretical knowledge to the photographic line which is a communication object. On the side of the advertising photography, it establishes the relation of photography with human science, social science, psychoanalysis and style science and it is ensured that the photograph questions the "message / upper language" dimension based on the thoughts in this direction. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Brief history of photography,- Areas where the advertisement photo is used - Advertising photography areas (Product, fashion, industry, architecture, tourism, food, event, portrait) - Advertising photography, stock photography and e-commerce focused on the pandemic in advertising campaigns - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting,SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting)communication ideas in the studio.,PRACTICE - Portrait shooting in the studio HOMEWORK - Portrait shooting (assuming the roles of different actors by making 3 teams),HOMEWORK ASSESSMENT - Interpreting the Porte Assignment PRACTICE - Edited object shooting in the studio HOMEWORK - Product shooting,HOMEWORK ASSESSMENT - Commenting on the product assignment SUBJECT - Technical needs in outdoor shooting (High sync initial flash, ND filter, polarizing filter, Head flash) PRACTICE - Casted venue photo (model or professional shot),TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework,TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework,HOMEWORK ASSESSMENT - Interval homework SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study,SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started,MEETING THE MARKET - Professional studio and professional retoucher visit - Sample advertisement shooting during the visit,SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment,HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment,SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| It creates magazines, newspapers, posters and corporate identity applications in all areas of media, from print media, using photographic techniques. | 6 | E |
| Creates new ideas by taking multiculturalism into account. | 6 | E |
| Uses Adobe Lightroom photo editing/processing software applications. | 6 | E |
| Applies photography techniques | ||
| Defines concepts for Advertising Photography. |
| Teaching Methods: | 6: Experiential Learning |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Brief history of photography | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 2 | - Areas where the advertisement photo is used - Advertising photography areas (Product, fashion, industry, architecture, tourism, food, event, portrait) - Advertising photography, stock photography and e-commerce focused on the pandemic in advertising campaigns - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 3 | SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting)communication ideas in the studio. | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 4 | PRACTICE - Portrait shooting in the studio HOMEWORK - Portrait shooting (assuming the roles of different actors by making 3 teams) | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 5 | HOMEWORK ASSESSMENT - Interpreting the Porte Assignment PRACTICE - Edited object shooting in the studio HOMEWORK - Product shooting | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 6 | HOMEWORK ASSESSMENT - Commenting on the product assignment SUBJECT - Technical needs in outdoor shooting (High sync initial flash, ND filter, polarizing filter, Head flash) PRACTICE - Casted venue photo (model or professional shot) | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 7 | TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 8 | TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 9 | HOMEWORK ASSESSMENT - Interval homework SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 10 | SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 11 | MEETING THE MARKET - Professional studio and professional retoucher visit - Sample advertisement shooting during the visit | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 12 | SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 13 | HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 14 | SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| Resources |
| 1.Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 10 | 30 | |||
| Term Project | 4 | 10 | 40 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 15 | 15 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 147 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(147/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ADVERTISING PHOTOGRAPHY | - | Spring Semester | 1+2 | 2 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Ebru Gamze IŞIKSAÇAN |
| Name of Lecturer(s) | Lect. Selçuk Uğur ÇOBANOĞLU |
| Assistant(s) | |
| Aim | To provide the student to learn all the processes of advertising photography since the process of photography; The aim of the course is to enable the student to carry out the basic photography techniques and theoretical knowledge to the photographic line which is a communication object. On the side of the advertising photography, it establishes the relation of photography with human science, social science, psychoanalysis and style science and it is ensured that the photograph questions the "message / upper language" dimension based on the thoughts in this direction. In the course, students prepare a project consisting of 3 different subjects. |
| Course Content | This course contains; Brief history of photography,- Areas where the advertisement photo is used - Advertising photography areas (Product, fashion, industry, architecture, tourism, food, event, portrait) - Advertising photography, stock photography and e-commerce focused on the pandemic in advertising campaigns - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting,SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting)communication ideas in the studio.,PRACTICE - Portrait shooting in the studio HOMEWORK - Portrait shooting (assuming the roles of different actors by making 3 teams),HOMEWORK ASSESSMENT - Interpreting the Porte Assignment PRACTICE - Edited object shooting in the studio HOMEWORK - Product shooting,HOMEWORK ASSESSMENT - Commenting on the product assignment SUBJECT - Technical needs in outdoor shooting (High sync initial flash, ND filter, polarizing filter, Head flash) PRACTICE - Casted venue photo (model or professional shot),TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework,TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework,HOMEWORK ASSESSMENT - Interval homework SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study,SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started,MEETING THE MARKET - Professional studio and professional retoucher visit - Sample advertisement shooting during the visit,SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment,HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment,SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| It creates magazines, newspapers, posters and corporate identity applications in all areas of media, from print media, using photographic techniques. | 6 | E |
| Creates new ideas by taking multiculturalism into account. | 6 | E |
| Uses Adobe Lightroom photo editing/processing software applications. | 6 | E |
| Applies photography techniques | ||
| Defines concepts for Advertising Photography. |
| Teaching Methods: | 6: Experiential Learning |
| Assessment Methods: | E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Brief history of photography | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 2 | - Areas where the advertisement photo is used - Advertising photography areas (Product, fashion, industry, architecture, tourism, food, event, portrait) - Advertising photography, stock photography and e-commerce focused on the pandemic in advertising campaigns - Actors (Photographer, photography assistant, creative director, art director, customer representative, producer, lighting artist, make-up artist, hairdresser, stylist, logistics, catering, effects consultant, set designer, location manager, casting director) - A whole shooting process: Preliminary, Shooting, Post-shooting | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 3 | SUBJECT: TECHNICAL DEVICE INFORMATION - Cameras and lenses - Light sources and other materials used (Profoto chart) - Introducing the studio and its equipment SUBJECT: THEORY AND CONTENT - Composition (Creating a photo, not taking a photo, creating a concept, retouching logic Technical and content compatibility) - Sizing (Different aspect ratios, cut share, shooting according to the medium to be used, horizontal vertical, variational shooting)communication ideas in the studio. | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 4 | PRACTICE - Portrait shooting in the studio HOMEWORK - Portrait shooting (assuming the roles of different actors by making 3 teams) | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 5 | HOMEWORK ASSESSMENT - Interpreting the Porte Assignment PRACTICE - Edited object shooting in the studio HOMEWORK - Product shooting | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 6 | HOMEWORK ASSESSMENT - Commenting on the product assignment SUBJECT - Technical needs in outdoor shooting (High sync initial flash, ND filter, polarizing filter, Head flash) PRACTICE - Casted venue photo (model or professional shot) | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 7 | TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 8 | TECHNICAL - Conflict of photo with other disciplines (use of photo in video, stop motion etc.) PRACTICE - Timed shooting (Timelapse, interval) HOMEWORK - Interval homework | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 9 | HOMEWORK ASSESSMENT - Interval homework SUBJECT - Moodboard logic and construction - Final assignment decision and pre-study | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 10 | SUBJECT: REtouch - Retouch logic - Image formats - Color information (coplementary colors) - Programs (Adobe PhotoShop, Capture One Pro etc.) - Raw editing FINAL ASSIGNMENT - Developing the final assignment that has been started | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 11 | MEETING THE MARKET - Professional studio and professional retoucher visit - Sample advertisement shooting during the visit | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 12 | SUBJECT: REtouch - Jigsaw process HOMEWORK - Jigsaw process FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 13 | HOMEWORK ASSESSMENT - Evaluation of jigsaw assignment SUBJECT: REtouch - Layer logic FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| 14 | SUBJECT: REtouch - Photo cleaning and region cloning (Clone stamp, healing brush) FINAL ASSIGNMENT - Developing the final assignment | Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları |
| Resources |
| 1.Victor Burgin - Fotoğrafı Düşünmek; Espas Kuram Sanat Yayınları 2. Steven Heller - Fotoğrafçının Eğitimi; Espas Kuram Sanat Yayınları 3. David Bate - Fotoğraf Anahtar Kavramlar; De Ki Yayınları 4. Walter Benjamin - Fotoğrafın Kısa Tarihçesi, YGS Yayınları 5. Maria Short - Yaratıcı Fotoğrafçılıkta Bağlam ve Anlatı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts of Media and Visual Arts disciplines. | X | |||||
| 2 | Knows the basic theories of media and visual arts disciplines. | X | |||||
| 3 | Knows the necessary computer programs and multi-media techniques in Media and Visual Arts. | ||||||
| 4 | Knows the aesthetic rules necessary in Media and Visual Arts. | X | |||||
| 5 | Acts in a way that adheres to national and international ethical codes in professional and scientific studies. | X | |||||
| 6 | Understands the symbol systems of cultures. | X | |||||
| 7 | Analyzes the facts related to Media and Visual Arts in their dimensions. | ||||||
| 8 | Plans the visual design process in line with the needs of institutions/individuals. | X | |||||
| 9 | Carries out the visual communication process in line with the needs of institutions/individuals. | X | |||||
| 10 | Uses the tools, methods and techniques required for Media and Visual Arts practices. | X | |||||
| 11 | Has the ability to produce, process and evaluate real, 2D and 3D images. | X | |||||
| 12 | Applies visual design techniques in new media environments. | X | |||||
| 13 | Has aesthetic awareness and understanding of design. | X | |||||
| 14 | Performs their profession by taking into consideration the "Occupational Health and Safety" rules. | ||||||
| 15 | Solve problems that arise by taking responsibility in projects related to Media and Visual Arts. | X | |||||
| 16 | Can transform theoretical and factual problems of Media and Visual Arts disciplines and sub-disciplines into publications using scientific methods. | X | |||||
| 17 | Regularly follows the developments in the field of Media and Visual Arts and uses them effectively in her work. | X | |||||
| 18 | Uses Turkish fluently and accurately in scientific and professional studies. | X | |||||
| 19 | Can read and understand at least one foreign language at B1 level. | ||||||
| 20 | Plans and takes part in social responsibility projects. | X | |||||
| 21 | Incorporates artificial intelligence (artificial learning/machine learning) into the creation process. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |