Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 1 | 10 | 10 | |||
| Quiz | 1 | 10 | 10 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 26 | 26 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| MEDIA ANALYSIS and DISCOURSE | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Başak GEZMEN |
| Name of Lecturer(s) | Assoc.Prof. Başak GEZMEN |
| Assistant(s) | |
| Aim | To give information about theories of data analysis, methods and tools of data collection and analysis. To give information about media employees, media contents, media organizations, media viewers and media effects. To analyze media employees, media content, media organizations, media viewers and media effects. |
| Course Content | This course contains; Theoretical Foundations of Media Analysis,Methodological Basis of Media Analysis,Basic Concepts of Media Analysis,Media Analysis Areas I: Media Professionals,Media Analysis Fields II: Media Contents,Media Analysis Areas III: Media Organizations,Media Analysis Areas IV: Media Viewers,Media Analysis Fields V: Media Effects,Media Analysis Methods I: Content Analysis,Media Analysis Methods II: Discourse Analysis,Media Analysis Methods III: Indicative Analysis,Methods of Media Analysis IV: Rhetoric Analysis,Application, Presentation,Application, Presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Students who can successfully complete this course analyze using techniques related to discourse analysis. | 10, 16, 37, 4, 9 | A, D |
| Define theoretical foundations of media analysis. | 10, 16, 4, 9 | A, E |
| Interprets the effects of media analysis fields on the media. | 10, 4 | A, E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 37: Computer-Internet Supported Instruction, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, D: Oral Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Theoretical Foundations of Media Analysis | Reading the topics mentioned from relevant sources |
| 2 | Methodological Basis of Media Analysis | Reading the topics mentioned from relevant sources |
| 3 | Basic Concepts of Media Analysis | Reading the topics mentioned from relevant sources |
| 4 | Media Analysis Areas I: Media Professionals | Reading the topics mentioned from relevant sources |
| 5 | Media Analysis Fields II: Media Contents | Reading the topics mentioned from relevant sources |
| 6 | Media Analysis Areas III: Media Organizations | Reading the topics mentioned from relevant sources |
| 7 | Media Analysis Areas IV: Media Viewers | Reading the topics mentioned from relevant sources |
| 8 | Media Analysis Fields V: Media Effects | Reading the topics mentioned from relevant sources |
| 9 | Media Analysis Methods I: Content Analysis | Reading the topics mentioned from relevant sources |
| 10 | Media Analysis Methods II: Discourse Analysis | Reading the topics mentioned from relevant sources |
| 11 | Media Analysis Methods III: Indicative Analysis | Reading the topics mentioned from relevant sources |
| 12 | Methods of Media Analysis IV: Rhetoric Analysis | Reading the topics mentioned from relevant sources |
| 13 | Application, Presentation | Reading the topics mentioned from relevant sources |
| 14 | Application, Presentation | Reading the topics mentioned from relevant sources |
| Resources |
| 1- A. A. Berger, Media analysis techniques. Beverly Hills: Sage, 1982 2- A. A. Berger, Kitle İletişiminde Çözümleme Yöntemleri. Eskişehir: Anadolu Üniversitesi Yayınları, 1993. 3- M. S. Çebi Murat Sadullah, İletişim Araştırmalarında İçerik Çözümlemesi. Ankara: Alternatif Yayınları, 2003. |
| 4- M. S. Çebi, Murat Sadullah (Der./Çev.), Medya Etki Araştırmaları. Ankara: Alternatif Yayınları, 2003. 5- M. S. Çebi, ”Siyasal Reklamlarda ‘Öteki’nin İnşası”, Selçuk İletişim. 4 (4), 96-121, 2007 6- N. Bilgin, İçerik Analizi. Ege Üniversitesi Edebiyat Fakültesi: İzmir., 2000 7- D. Deacon vd, Researching Communications. A Practical Guide to Methods in Media and Cultural Analysis. London: Edwards Arnold. 1997 8- J. Fiske, John, Introduction to Communication Studies, London: Routledge. 1990 9- J. Gripsrud, Understanding Media Culture, London: London : Edwards Arnold. 2002 10- M. Mcdonald, Exploring media discourse. London: Arnold. 2003 |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Know the basic concepts of journalism and the basic theories of these disciplines. | X | |||||
| 2 | Determine facts related to journalism and analyzes these facts from various dimensions. | X | |||||
| 3 | Use her/his expert knowledge, she takes part in the decision-making mechanisms of businesses, identifies the problems encountered and offers solutions. | X | |||||
| 4 | Carries out analyzes for institutions and prepares a communication plan in line with the needs of the institutions. | X | |||||
| 5 | Solve problems that arise in projects related to her field by taking responsibility when necessary. | X | |||||
| 6 | Take part in a team established for projects related to his/her field, leads the project, plans and manages the events. | X | |||||
| 7 | Investigate theoretical and factual problems related to the discipline of journalism and sub-disciplines with scientific methods, analyzes the findings and turns them into scientific publications. | X | |||||
| 8 | Adopt the principle of lifelong learning as its principle. He regularly follows developments, innovations, ideas, methods and techniques in his field and uses them effectively in his own work. | X | |||||
| 9 | Use Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 10 | Use new communication technologies effectively in her professional and scientific studies and constantly follows the developments in new communication technologies.(dişil) | X | |||||
| 11 | Communicates verbally and in writing by using English at least at the European Language Portfolio B1 General Level. | ||||||
| 12 | Act in a way that adheres to ethical codes in her professional and scientific work.(dişil) | X | |||||
| 13 | Plan social responsibility activities and takes part in the realization of these activities. | X | |||||
| 14 | Carry out measurement and evaluation of the communication activities it carries out. | X | |||||
| 15 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 16 | It is sensitive to the environment, the universality of social rights and the protection of cultural values. | ||||||
| 17 | Use methods and techniques of the discipline of journalism, it carries out various public relations and advertising campaigns in public and private sector organizations. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |