Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION THEORY and PRACTICES | - | Spring Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | To explain the functions of corporate communication, to synthesize theory and practice with examples, to teach to look critically with an objective eye. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; The concept of corporate communication, the reasons for its emergence and its importance. ,Theories related to corporate communication. ,Theories related to corporate communication. ,Corporate communication components. ,Corporate value of corporate communication management.,Corporate communication and corporate reputation relationship. ,The importance of corporate communication in the formation of corporate identity. ,Leadership role in the management of corporate communication. ,Creating brand value. ,Corporate communication strategies and social responsibility. ,Sectoral case applications from the world and Turkey.,Implementation Plan phases/ Project presentations. ,Implementation Plan phases/ Project presentations. ,Implementation Plan phases/ Project presentations. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Understands the importance of corporate communication theory and practices. | 10, 12, 13, 14, 16, 4, 9 | A, E, F |
| 2. Internalizes corporate communication theories and practices. | 14, 16, 19, 20, 4, 9 | A, E, F |
| 3. Internalizes the importance of corporate communication functions. | 10, 13, 14, 16, 19, 9 | A, E, F |
| 4. Understands the importance of corporate communication theories and practices in maintaining corporate reputation. | 13, 14, 16, 19, 2 | A, E, F |
| 5. Experience the relationship between strategic corporate communication management and reputation. | 10, 13, 14, 16, 19, 4, 9 | A, E, F |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of corporate communication, the reasons for its emergence and its importance. | Lecture notes |
| 2 | Theories related to corporate communication. | Lecture notes |
| 3 | Theories related to corporate communication. | Lecture notes |
| 4 | Corporate communication components. | Lecture notes |
| 5 | Corporate value of corporate communication management. | Lecture notes |
| 6 | Corporate communication and corporate reputation relationship. | Lecture notes |
| 7 | The importance of corporate communication in the formation of corporate identity. | Lecture notes |
| 8 | Leadership role in the management of corporate communication. | Lecture notes |
| 9 | Creating brand value. | Lecture notes, homework |
| 10 | Corporate communication strategies and social responsibility. | Lecture notes, homework |
| 11 | Sectoral case applications from the world and Turkey. | Research |
| 12 | Implementation Plan phases/ Project presentations. | Project |
| 13 | Implementation Plan phases/ Project presentations. | Project |
| 14 | Implementation Plan phases/ Project presentations. | Project |
| Resources |
| 1. Şenay Yavuz Görkem, Kurumsal İletişim Kuram Ve Uygulamaları, Üniversiteli Yayınevi, İstanbul, 2014. 2. Seda Çakar Mengü, Kurumsal İletişim Yönetimi ve Kurumsal Markalar, Derin Yayınları, 2013, İstanbul. 3. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, İstanbul, 2018. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | X | |||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 27 | 5 | 135 | |||
| Resolution of Homework Problems and Submission as a Report | 6 | 7 | 42 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 10 | 10 | |||
| General Exam | 1 | 11 | 11 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 240 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(240/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION THEORY and PRACTICES | - | Spring Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Şifa ELCİL |
| Name of Lecturer(s) | Assist.Prof. Şifa ELCİL |
| Assistant(s) | Dr. Şifa ELCİL |
| Aim | To explain the functions of corporate communication, to synthesize theory and practice with examples, to teach to look critically with an objective eye. Attendance to 70% of the course is compulsory. |
| Course Content | This course contains; The concept of corporate communication, the reasons for its emergence and its importance. ,Theories related to corporate communication. ,Theories related to corporate communication. ,Corporate communication components. ,Corporate value of corporate communication management.,Corporate communication and corporate reputation relationship. ,The importance of corporate communication in the formation of corporate identity. ,Leadership role in the management of corporate communication. ,Creating brand value. ,Corporate communication strategies and social responsibility. ,Sectoral case applications from the world and Turkey.,Implementation Plan phases/ Project presentations. ,Implementation Plan phases/ Project presentations. ,Implementation Plan phases/ Project presentations. . |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Understands the importance of corporate communication theory and practices. | 10, 12, 13, 14, 16, 4, 9 | A, E, F |
| 2. Internalizes corporate communication theories and practices. | 14, 16, 19, 20, 4, 9 | A, E, F |
| 3. Internalizes the importance of corporate communication functions. | 10, 13, 14, 16, 19, 9 | A, E, F |
| 4. Understands the importance of corporate communication theories and practices in maintaining corporate reputation. | 13, 14, 16, 19, 2 | A, E, F |
| 5. Experience the relationship between strategic corporate communication management and reputation. | 10, 13, 14, 16, 19, 4, 9 | A, E, F |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 20: Reverse Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | The concept of corporate communication, the reasons for its emergence and its importance. | Lecture notes |
| 2 | Theories related to corporate communication. | Lecture notes |
| 3 | Theories related to corporate communication. | Lecture notes |
| 4 | Corporate communication components. | Lecture notes |
| 5 | Corporate value of corporate communication management. | Lecture notes |
| 6 | Corporate communication and corporate reputation relationship. | Lecture notes |
| 7 | The importance of corporate communication in the formation of corporate identity. | Lecture notes |
| 8 | Leadership role in the management of corporate communication. | Lecture notes |
| 9 | Creating brand value. | Lecture notes, homework |
| 10 | Corporate communication strategies and social responsibility. | Lecture notes, homework |
| 11 | Sectoral case applications from the world and Turkey. | Research |
| 12 | Implementation Plan phases/ Project presentations. | Project |
| 13 | Implementation Plan phases/ Project presentations. | Project |
| 14 | Implementation Plan phases/ Project presentations. | Project |
| Resources |
| 1. Şenay Yavuz Görkem, Kurumsal İletişim Kuram Ve Uygulamaları, Üniversiteli Yayınevi, İstanbul, 2014. 2. Seda Çakar Mengü, Kurumsal İletişim Yönetimi ve Kurumsal Markalar, Derin Yayınları, 2013, İstanbul. 3. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Yayınları, İstanbul, 2018. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | X | |||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |