Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | The purpose of this course is to convey strategic discipline to monitor, generate and respond to customer feedback across multiple review sites to refine and enhance your brand's image. |
| Course Content | This course contains; Reputation and corporate communication concepts,Components of corporate image ,Corporate Reputation and Marketing,Corporate Reputation and social responsibility,Leadership and corporate reputation management,The process of creating a corporate image and creating a corporate story,The concept of risk management,Crisis management concept and case studies,Company analysis and SWOT analysis,Online reputation and social media management,Article reviews and discussion,Article reviews and discussion,Internal communication and employee brand concept,General review. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the relationship between public relations and reputation management | 13, 9 | E, F |
| Defines the concepts of public relations and reputation management | 13, 9 | D, F |
| Explains the elements of reputation management | 13, 9 | E, F |
| Explains the elements of public relations | 13, 9 | E, F |
| Defines the concepts of risk and crisis management | 10, 13, 9 | E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 9: Lecture Method |
| Assessment Methods: | D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Reputation and corporate communication concepts | Article review on the concept of corporate communication |
| 2 | Components of corporate image | Reading the shared article |
| 3 | Corporate Reputation and Marketing | Reading the shared article |
| 4 | Corporate Reputation and social responsibility | Examination of examples of shared social responsibility |
| 5 | Leadership and corporate reputation management | Examination of examples of shared leadership |
| 6 | The process of creating a corporate image and creating a corporate story | Article review on corporate image |
| 7 | The concept of risk management | Reading the shared article |
| 8 | Crisis management concept and case studies | Examination of shared examples of crisis management |
| 9 | Company analysis and SWOT analysis | Examining the websites of the shared companies |
| 10 | Online reputation and social media management | Reading the shared article |
| 11 | Article reviews and discussion | Reading the shared article |
| 12 | Article reviews and discussion | Reading the shared article |
| 13 | Internal communication and employee brand concept | Examination of shared employee branding examples |
| 14 | General review | Examination of the examples covered during the semester |
| Resources |
| Griffin, A. (2008). New strategies for reputation management: gaining control of issues, crises & corporate social responsibility. Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication Salim Kadıbeşegil; Corporate Reputation Management, Istanbul: Mediacat Publications, 2004. Ebru Güzelcik; Globalization and the Changing Institutional Image in Businesses, Istanbul: System Publishing, 1999. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | X | |||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 2 | 20 | 40 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 | |||
| Term Project | 2 | 3 | 6 | |||
| Presentation of Project / Seminar | 1 | 30 | 30 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 30 | 30 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 1 | 40 | 40 | |||
| Total Workload(Hour) | 228 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(228/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS and REPUTATION MANAGEMENT | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Third Cycle (Doctorate Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Korhan MAVNACIOĞLU |
| Name of Lecturer(s) | Assoc.Prof. Korhan MAVNACIOĞLU |
| Assistant(s) | |
| Aim | The purpose of this course is to convey strategic discipline to monitor, generate and respond to customer feedback across multiple review sites to refine and enhance your brand's image. |
| Course Content | This course contains; Reputation and corporate communication concepts,Components of corporate image ,Corporate Reputation and Marketing,Corporate Reputation and social responsibility,Leadership and corporate reputation management,The process of creating a corporate image and creating a corporate story,The concept of risk management,Crisis management concept and case studies,Company analysis and SWOT analysis,Online reputation and social media management,Article reviews and discussion,Article reviews and discussion,Internal communication and employee brand concept,General review. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Explains the relationship between public relations and reputation management | 13, 9 | E, F |
| Defines the concepts of public relations and reputation management | 13, 9 | D, F |
| Explains the elements of reputation management | 13, 9 | E, F |
| Explains the elements of public relations | 13, 9 | E, F |
| Defines the concepts of risk and crisis management | 10, 13, 9 | E |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 9: Lecture Method |
| Assessment Methods: | D: Oral Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Reputation and corporate communication concepts | Article review on the concept of corporate communication |
| 2 | Components of corporate image | Reading the shared article |
| 3 | Corporate Reputation and Marketing | Reading the shared article |
| 4 | Corporate Reputation and social responsibility | Examination of examples of shared social responsibility |
| 5 | Leadership and corporate reputation management | Examination of examples of shared leadership |
| 6 | The process of creating a corporate image and creating a corporate story | Article review on corporate image |
| 7 | The concept of risk management | Reading the shared article |
| 8 | Crisis management concept and case studies | Examination of shared examples of crisis management |
| 9 | Company analysis and SWOT analysis | Examining the websites of the shared companies |
| 10 | Online reputation and social media management | Reading the shared article |
| 11 | Article reviews and discussion | Reading the shared article |
| 12 | Article reviews and discussion | Reading the shared article |
| 13 | Internal communication and employee brand concept | Examination of shared employee branding examples |
| 14 | General review | Examination of the examples covered during the semester |
| Resources |
| Griffin, A. (2008). New strategies for reputation management: gaining control of issues, crises & corporate social responsibility. Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication Salim Kadıbeşegil; Corporate Reputation Management, Istanbul: Mediacat Publications, 2004. Ebru Güzelcik; Globalization and the Changing Institutional Image in Businesses, Istanbul: System Publishing, 1999. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have advanced theoretical and practical knowledge in areas such as media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production appropriate to the characteristics of different communication environments. | X | |||||
| 3 | Has knowledge about the theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | To be aware of the impact of media on the thoughts, behaviors and values of individuals and society. | X | |||||
| 5 | Uses theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develops critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies related to the field. | X | |||||
| 8 | Develops the ability to realize an original media content production with the knowledge acquired. | X | |||||
| 9 | Evaluates visual and audio data and literary texts related to the field with a critical approach. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; interprets and proposes solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the process of content production. | X | |||||
| 12 | Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and team member. | X | |||||
| 14 | To be able to follow the information in the field by using a foreign language at least at the B2 level of the European Language Portfolio. | X | |||||
| 15 | To be able to convey solutions to problems in the field in written and orally. | X | |||||
| 16 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
| 17 | Knowledgeable about occupational health and safety and can use this information when necessary. | X | |||||
| 18 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |