STRATEGIC MANAGEMENT and BUSINESS POLICY at GLOBAL COMPETITION ENVIROMENT
-
Fall Semester
3+0
3
9
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Third Cycle (Doctorate Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Elif BAYKAL
Name of Lecturer(s)
Assistant(s)
Aim
To develop the strategic thinking capacity of the students regarding the creation and maintenance of sustainable competitive advantage in the intense competitive environment of the enterprises, and to improve the students' ability to make strategic analysis.
Course Content
This course contains; Basic concepts of strategic management,Social responsibility and ethical approaches in businesses,Macro environment analysis,Business analysis ,Long-term strategies and goals,Competitive strategies,Business functions strategies,Relationship between strategy and organizational structure,Strategy and leadership relationship,Strategy and culture relationship,Strategy Implementation and Kontrol,Student Case Presentations - 1,Student Case Presentations - 2,Student Case Presentations - 3.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.1.Explains the concepts of strategy, competition, mission and vision.
1. Explains the basic concepts of strategic management.
10, 16, 9
A, E
1.2. Understands the importance of strategic management in the global competitive environment.
1.3. Explain the strategic management process.
2. Refers to the social responsibility and ethics of businesses.
10, 9
A
2.1. Explain the approaches to the social responsibility of businesses.
2.2. Understands approaches to ethics in business.
3. Analyzes the external environment.
10, 13, 9
A, E
3.1. Explain the elements that make up the competitive environment.
3.2. Identifies opportunities and threats by analyzing the immediate environment of businesses.
3.3. Explain the macro-environment factors that affect businesses.
4. Performs (internal environment) analysis.
10, 4, 9
A, E
4.1. Explains the elements that make up the value chain of the enterprise.
4.2. Identifies the strengths and weaknesses of the business.
5. Discusses growth and survival strategies of businesses.
10, 4, 9
A, E
5.1. Determines and explains the general strategies of businesses.
5.2. Defines and explains the competitive strategies of businesses.
5.3. Defines and explains business functions strategies.
6. Discusses the structure, culture and leadership practices appropriate to the strategies.
10, 4, 9
A, E
6.1. Explains organizational structures suitable for strategies.
6.2. Understands leadership and culture in line with strategies.
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Basic concepts of strategic management
Reading the shared article or relevant chapter from the book
2
Social responsibility and ethical approaches in businesses
Reading the shared article or relevant chapter from the book
3
Macro environment analysis
Reading the shared article or relevant chapter from the book
4
Business analysis
Reading the shared article or relevant chapter from the book
5
Long-term strategies and goals
Reading the shared article or relevant chapter from the book
6
Competitive strategies
Reading the shared article or relevant chapter from the book
7
Business functions strategies
Reading the shared article or relevant chapter from the book
8
Relationship between strategy and organizational structure
Reading the shared article or relevant chapter from the book
9
Strategy and leadership relationship
Reading the shared article or relevant chapter from the book
10
Strategy and culture relationship
Reading the shared article or relevant chapter from the book
11
Strategy Implementation and Kontrol
Reading the shared article or relevant chapter from the book
12
Student Case Presentations - 1
13
Student Case Presentations - 2
14
Student Case Presentations - 3
Resources
Mirze, K., & Ülgen, H. İşletmelerde stratejik yönetim. İstanbul: Beta Yayınları (son baskısı)
De Wit, B. ve R. Meyer. Strategy: An international perspective. 6. baskı
Pearce II, J. ve R. B. Robinson, Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol, 12. baskıdan çeviri, Nobel yayınları.
Barney, J. B. ve W. S. Hesterly, Stratejik Yönetim ve Rekabet Avantajı, 4. basımdan çeviri, İstanbul Ticaret Üniversitesi.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Will be able to have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
2
With the current developments in the banking and finance sector, it acquires information about basic resources, current trends and approaches.
3
Reaches, evaluates and uses scientific information in the field of Banking and Finance and uses it in solving problems.
4
It carries out a work that requires expertise in the field of Banking and Finance and related disciplines independently and produces solutions.
5
Acquires the necessary theoretical background to understand and solve banking and finance problems and make theoretical contributions.
6
Analyze and synthesize financial and economic data. Presents, discusses and defends data both in writing and orally, both in academic and business life.
7
Gains detailed information on the global aspects of financial markets and their connections with international relations, and at the level of contributing to the existing information.
8
Evaluates the role and importance of social, regulatory and political factors for the banking and financial sector, both practically and theoretically.
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
50
Rate of Final Exam to Success
50
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
1
60
60
Term Project
1
60
60
Presentation of Project / Seminar
1
24
24
Quiz
0
0
0
Midterm Exam
1
24
24
General Exam
1
48
48
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
258
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(258/30)
9
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
STRATEGIC MANAGEMENT and BUSINESS POLICY at GLOBAL COMPETITION ENVIROMENT
-
Fall Semester
3+0
3
9
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Third Cycle (Doctorate Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Elif BAYKAL
Name of Lecturer(s)
Assistant(s)
Aim
To develop the strategic thinking capacity of the students regarding the creation and maintenance of sustainable competitive advantage in the intense competitive environment of the enterprises, and to improve the students' ability to make strategic analysis.
Course Content
This course contains; Basic concepts of strategic management,Social responsibility and ethical approaches in businesses,Macro environment analysis,Business analysis ,Long-term strategies and goals,Competitive strategies,Business functions strategies,Relationship between strategy and organizational structure,Strategy and leadership relationship,Strategy and culture relationship,Strategy Implementation and Kontrol,Student Case Presentations - 1,Student Case Presentations - 2,Student Case Presentations - 3.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1.1.Explains the concepts of strategy, competition, mission and vision.
1. Explains the basic concepts of strategic management.
10, 16, 9
A, E
1.2. Understands the importance of strategic management in the global competitive environment.
1.3. Explain the strategic management process.
2. Refers to the social responsibility and ethics of businesses.
10, 9
A
2.1. Explain the approaches to the social responsibility of businesses.
2.2. Understands approaches to ethics in business.
3. Analyzes the external environment.
10, 13, 9
A, E
3.1. Explain the elements that make up the competitive environment.
3.2. Identifies opportunities and threats by analyzing the immediate environment of businesses.
3.3. Explain the macro-environment factors that affect businesses.
4. Performs (internal environment) analysis.
10, 4, 9
A, E
4.1. Explains the elements that make up the value chain of the enterprise.
4.2. Identifies the strengths and weaknesses of the business.
5. Discusses growth and survival strategies of businesses.
10, 4, 9
A, E
5.1. Determines and explains the general strategies of businesses.
5.2. Defines and explains the competitive strategies of businesses.
5.3. Defines and explains business functions strategies.
6. Discusses the structure, culture and leadership practices appropriate to the strategies.
10, 4, 9
A, E
6.1. Explains organizational structures suitable for strategies.
6.2. Understands leadership and culture in line with strategies.
Teaching Methods:
10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 4: Inquiry-Based Learning, 9: Lecture Method
Assessment Methods:
A: Traditional Written Exam, E: Homework
Course Outline
Order
Subjects
Preliminary Work
1
Basic concepts of strategic management
Reading the shared article or relevant chapter from the book
2
Social responsibility and ethical approaches in businesses
Reading the shared article or relevant chapter from the book
3
Macro environment analysis
Reading the shared article or relevant chapter from the book
4
Business analysis
Reading the shared article or relevant chapter from the book
5
Long-term strategies and goals
Reading the shared article or relevant chapter from the book
6
Competitive strategies
Reading the shared article or relevant chapter from the book
7
Business functions strategies
Reading the shared article or relevant chapter from the book
8
Relationship between strategy and organizational structure
Reading the shared article or relevant chapter from the book
9
Strategy and leadership relationship
Reading the shared article or relevant chapter from the book
10
Strategy and culture relationship
Reading the shared article or relevant chapter from the book
11
Strategy Implementation and Kontrol
Reading the shared article or relevant chapter from the book
12
Student Case Presentations - 1
13
Student Case Presentations - 2
14
Student Case Presentations - 3
Resources
Mirze, K., & Ülgen, H. İşletmelerde stratejik yönetim. İstanbul: Beta Yayınları (son baskısı)
De Wit, B. ve R. Meyer. Strategy: An international perspective. 6. baskı
Pearce II, J. ve R. B. Robinson, Stratejik Yönetim: Geliştirme, Uygulama ve Kontrol, 12. baskıdan çeviri, Nobel yayınları.
Barney, J. B. ve W. S. Hesterly, Stratejik Yönetim ve Rekabet Avantajı, 4. basımdan çeviri, İstanbul Ticaret Üniversitesi.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Will be able to have advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field.
2
With the current developments in the banking and finance sector, it acquires information about basic resources, current trends and approaches.
3
Reaches, evaluates and uses scientific information in the field of Banking and Finance and uses it in solving problems.
4
It carries out a work that requires expertise in the field of Banking and Finance and related disciplines independently and produces solutions.
5
Acquires the necessary theoretical background to understand and solve banking and finance problems and make theoretical contributions.
6
Analyze and synthesize financial and economic data. Presents, discusses and defends data both in writing and orally, both in academic and business life.
7
Gains detailed information on the global aspects of financial markets and their connections with international relations, and at the level of contributing to the existing information.
8
Evaluates the role and importance of social, regulatory and political factors for the banking and financial sector, both practically and theoretically.
