Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL CONTENT PRODUCTION and MANAGEMENT | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | In line with the marketing communication needs of the institutions and the competition in the market, it will be covered how to produce original and interactive content and how these contents should be managed. |
| Course Content | This course contains; Explaining the concept of digital content.,Development of content process from traditional media to new media,Types of digital content,Development of digital content platforms,Use of digital content in institutions and brands,Digital content production process,Social media and digital content production,Video content production applications-1,Video content production applications-2,Content Production in Customer Relationship Management,Online reputation management,Digital article writing. Practical examples,Preparation of original and interactive digital contents. Student studies.,Preparation of original and interactive digital contents. Student studiesGeneral evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| It produces original and interactive digital content. | 16, 19, 5, 6 | A |
| Implements and manages digital strategies in content production. | 13, 16, 5, 6, 9 | A |
| Coordinates content management in accordance with the digital content calendar. | 10, 16, 5, 6 | E |
| By producing effective content and measurements. | 2, 5, 6 | F |
| Reports the interaction of digital content. | 2, 5, 6, 8, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Explaining the concept of digital content. | Course concepts should be examined. |
| 2 | Development of content process from traditional media to new media | Sample channels should be examined |
| 3 | Types of digital content | Sample channels should be examined |
| 4 | Development of digital content platforms | Sample channels should be examined |
| 5 | Use of digital content in institutions and brands | Sample channels should be examined |
| 6 | Digital content production process | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 7 | Social media and digital content production | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 8 | Video content production applications-1 | Project preparations must be made. |
| 9 | Video content production applications-2 | Project preparations must be made. |
| 10 | Content Production in Customer Relationship Management | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 11 | Online reputation management | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 12 | Digital article writing. Practical examples | Project preparations must be made. |
| 13 | Preparation of original and interactive digital contents. Student studies. | Digital content created within the scope of the course must be reported |
| 14 | Preparation of original and interactive digital contents. Student studiesGeneral evaluation | Digital content created within the scope of the course must be reported |
| Resources |
| O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. David Meerman Scott, Global Tezahürat, Mediacat Yayınları. |
| Instructor's lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has advanced theoretical and practical knowledge in the fields of media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production according to the characteristics of different communication environments. | X | |||||
| 3 | To have knowledge about theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | Aware of the impact of media on people and society's thoughts, behaviors and values. | X | |||||
| 5 | Use theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develop critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies in the field. | X | |||||
| 8 | Develops the ability to produce an original media content with the knowledge acquired. | X | |||||
| 9 | Evaluates the visual and audio data and literary texts critically. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; comments and suggestions for solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the content production process. | X | |||||
| 12 | Takes responsibility in individual or group works related to the field and fulfills the task taken or executes independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and a team member. | X | |||||
| 14 | Monitors at least one foreign language at the level of European Language Portfolio B2 General Level. | X | |||||
| 15 | Transfers written solutions orally and verbally. | X | |||||
| 16 | Evaluates his / her ideas and solutions for problems related to his / her field with his / her stakeholders by supporting them with quantitative and qualitative data. | X | |||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 18 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 19 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 5 | 70 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 14 | 4 | 56 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 14 | 2 | 28 | |||
| General Exam | 14 | 3 | 42 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 238 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(238/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| DIGITAL CONTENT PRODUCTION and MANAGEMENT | - | Fall Semester | 3+0 | 3 | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assist.Prof. Saadet UĞURLU |
| Name of Lecturer(s) | Assist.Prof. Saadet UĞURLU |
| Assistant(s) | |
| Aim | In line with the marketing communication needs of the institutions and the competition in the market, it will be covered how to produce original and interactive content and how these contents should be managed. |
| Course Content | This course contains; Explaining the concept of digital content.,Development of content process from traditional media to new media,Types of digital content,Development of digital content platforms,Use of digital content in institutions and brands,Digital content production process,Social media and digital content production,Video content production applications-1,Video content production applications-2,Content Production in Customer Relationship Management,Online reputation management,Digital article writing. Practical examples,Preparation of original and interactive digital contents. Student studies.,Preparation of original and interactive digital contents. Student studiesGeneral evaluation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| It produces original and interactive digital content. | 16, 19, 5, 6 | A |
| Implements and manages digital strategies in content production. | 13, 16, 5, 6, 9 | A |
| Coordinates content management in accordance with the digital content calendar. | 10, 16, 5, 6 | E |
| By producing effective content and measurements. | 2, 5, 6 | F |
| Reports the interaction of digital content. | 2, 5, 6, 8, 9 | F |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 2: Project Based Learning Model, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework, F: Project Task |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Explaining the concept of digital content. | Course concepts should be examined. |
| 2 | Development of content process from traditional media to new media | Sample channels should be examined |
| 3 | Types of digital content | Sample channels should be examined |
| 4 | Development of digital content platforms | Sample channels should be examined |
| 5 | Use of digital content in institutions and brands | Sample channels should be examined |
| 6 | Digital content production process | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 7 | Social media and digital content production | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 8 | Video content production applications-1 | Project preparations must be made. |
| 9 | Video content production applications-2 | Project preparations must be made. |
| 10 | Content Production in Customer Relationship Management | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 11 | Online reputation management | The book 'Strategic Communication Management in New Media' should be read, 74-151. |
| 12 | Digital article writing. Practical examples | Project preparations must be made. |
| 13 | Preparation of original and interactive digital contents. Student studies. | Digital content created within the scope of the course must be reported |
| 14 | Preparation of original and interactive digital contents. Student studiesGeneral evaluation | Digital content created within the scope of the course must be reported |
| Resources |
| O. Kuş, İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri, 2016. S. Uğurlu, Yeni Medya’da Stratejik İletişim Yönetimi, Beta Yayınları, 2017. C. Chapman, A. Handley, Dijital Çağda İçerik Yönetiminin Kuralları, Mediacat Yayınları, 2016. David Meerman Scott, Global Tezahürat, Mediacat Yayınları. |
| Instructor's lecture notes |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Has advanced theoretical and practical knowledge in the fields of media history, news writing techniques, news types, applied journalism. | X | |||||
| 2 | Knows the process of content production according to the characteristics of different communication environments. | X | |||||
| 3 | To have knowledge about theories, methods, strategies and techniques related to the field. | X | |||||
| 4 | Aware of the impact of media on people and society's thoughts, behaviors and values. | X | |||||
| 5 | Use theoretical and practical knowledge specific to the field. | X | |||||
| 6 | Develop critical thinking, analysis and synthesis skills. | X | |||||
| 7 | Follows and uses new methods and technologies in the field. | X | |||||
| 8 | Develops the ability to produce an original media content with the knowledge acquired. | X | |||||
| 9 | Evaluates the visual and audio data and literary texts critically. | X | |||||
| 10 | Identifies problems in the field, collects and analyzes data to solve these problems; comments and suggestions for solutions. | X | |||||
| 11 | Acts in accordance with democracy, human rights, social, scientific and professional ethical values in the content production process. | X | |||||
| 12 | Takes responsibility in individual or group works related to the field and fulfills the task taken or executes independently. | X | |||||
| 13 | Plans and manages activities for professional development as an individual and a team member. | X | |||||
| 14 | Monitors at least one foreign language at the level of European Language Portfolio B2 General Level. | X | |||||
| 15 | Transfers written solutions orally and verbally. | X | |||||
| 16 | Evaluates his / her ideas and solutions for problems related to his / her field with his / her stakeholders by supporting them with quantitative and qualitative data. | X | |||||
| 17 | Uses Turkish language fluently and accurately in scientific and professional works. | X | |||||
| 18 | Knowledgeable about occupational health and safety and can use this information when necessary. | ||||||
| 19 | Sensitive to the environment, the universality of social rights and the protection of cultural values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |