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Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
RESEARCH METHODS for SOCIAL SCIENCES-Fall Semester3+038
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseTurkish
Course LevelSecond Cycle (Master's Degree)
Course TypeRequired
Course CoordinatorAssoc.Prof. İhsan EKEN
Name of Lecturer(s)Assoc.Prof. İhsan EKEN
Assistant(s)
AimIt aims for the student to conduct research using the purpose and design of the research, methodology and technique, format and presentation, and frequently used statistical methods, data management and analysis.
Course ContentThis course contains; Basic Concepts of Scientific Method and Research ,Types of Scientific Research,Definition of the problem,Assumptions and Limitations,Sample, Population, Limitations and Applications,Data collection, Reliability,Data collection-survey, observation, interview,Statistical techniques,Univariate and bivariate statistics,Data scans,Multiple regression,Content analysis and digitization,Research Report,Research Report.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Defines statistical modelsA, E
Prepares research report.E
Demonstrates qualitative and quantitative methods with applications.A, E
Shows data collection methodsE
Uses scientific knowledge.A, E
Explains the basic concepts related to scientific research.A, E
Teaching Methods:
Assessment Methods:A: Traditional Written Exam, E: Homework

Course Outline

OrderSubjectsPreliminary Work
1Basic Concepts of Scientific Method and Research The reading list given on the program page is checked.
2Types of Scientific ResearchGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
3Definition of the problemGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
4Assumptions and LimitationsGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
5Sample, Population, Limitations and ApplicationsGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
6Data collection, ReliabilityGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
7Data collection-survey, observation, interviewGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
8Statistical techniquesTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
9Univariate and bivariate statisticsTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
10Data scansTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
11Multiple regressionTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
12Content analysis and digitizationhttps://www.youtube.com/@Buracademy
13Research ReportSayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri
14Research ReportSayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri
Resources
Gürbüz, S. Şahin, D (2018)Sosyal bilimlerde araştırma yöntemleri, seçkin, 5. baskı Çok değişkenli istatistiklerin kullanımı / Barbara G. Tabachnick; yazar: Linda S. Fidell ; çeviri editörü: Mustafa Baloğlu, 2020 Sayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri, seçkin, İstanbul Bilimsel Arş ve Yazma Teknikleri, Suat Cereci, Alfa Yay. Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay.. Neuman, W. L. (2016). Social Research Methods: Qualitative and Quantitative Approaches. Pearson. Bryman, A. (2016). Social Research Methods. Oxford University Press. Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications. Babbie, E. R. (2016). The Practice of Social Research. Cengage Learning. Yin, R. K. (2017). Case Study Research and Applications: Design and Methods. Sage Publications. Maxwell, J. A. (2012). Qualitative Research Design: An Interactive Approach. Sage Publications. Seale, C. (2012). Researching Society and Culture. Sage Publications. Vogt, W. P., Gardner, D. C., & Haeffele, L. M. (2017). When to Use What Research Design. Guilford Press.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge.
6
Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications.
X
7
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
8
Takes place as a member in a project-based teamwork; leads projects and plans events.
9
Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising.
10
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
11
Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing.
12
Uses Turkish language fluently and accurately in scientific and professional works.
X
13
Uses information and communication technologies at an advanced level when required by the field.
X
14
Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. .
15
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
16
Plans social responsibility events and takes a role in implementation process.
17
Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes.
18
Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies.
X
19
Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours14114
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report250100
Term Project000
Presentation of Project / Seminar250100
Quiz000
Midterm Exam11010
General Exam11010
Performance Task, Maintenance Plan000
Total Workload(Hour)234
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(234/30)8
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
RESEARCH METHODS for SOCIAL SCIENCES-Fall Semester3+038
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseTurkish
Course LevelSecond Cycle (Master's Degree)
Course TypeRequired
Course CoordinatorAssoc.Prof. İhsan EKEN
Name of Lecturer(s)Assoc.Prof. İhsan EKEN
Assistant(s)
AimIt aims for the student to conduct research using the purpose and design of the research, methodology and technique, format and presentation, and frequently used statistical methods, data management and analysis.
Course ContentThis course contains; Basic Concepts of Scientific Method and Research ,Types of Scientific Research,Definition of the problem,Assumptions and Limitations,Sample, Population, Limitations and Applications,Data collection, Reliability,Data collection-survey, observation, interview,Statistical techniques,Univariate and bivariate statistics,Data scans,Multiple regression,Content analysis and digitization,Research Report,Research Report.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
Defines statistical modelsA, E
Prepares research report.E
Demonstrates qualitative and quantitative methods with applications.A, E
Shows data collection methodsE
Uses scientific knowledge.A, E
Explains the basic concepts related to scientific research.A, E
Teaching Methods:
Assessment Methods:A: Traditional Written Exam, E: Homework

Course Outline

OrderSubjectsPreliminary Work
1Basic Concepts of Scientific Method and Research The reading list given on the program page is checked.
2Types of Scientific ResearchGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
3Definition of the problemGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
4Assumptions and LimitationsGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
5Sample, Population, Limitations and ApplicationsGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
6Data collection, ReliabilityGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
7Data collection-survey, observation, interviewGürbüz S., Şahin F. (2018). Sosyal bilimlerde araştırma yöntemleri (Research methods in social sciences).
8Statistical techniquesTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
9Univariate and bivariate statisticsTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
10Data scansTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
11Multiple regressionTABACHNİCK G. L., FİDELL L. S. (2020) Using multivariate statistics
12Content analysis and digitizationhttps://www.youtube.com/@Buracademy
13Research ReportSayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri
14Research ReportSayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri
Resources
Gürbüz, S. Şahin, D (2018)Sosyal bilimlerde araştırma yöntemleri, seçkin, 5. baskı Çok değişkenli istatistiklerin kullanımı / Barbara G. Tabachnick; yazar: Linda S. Fidell ; çeviri editörü: Mustafa Baloğlu, 2020 Sayım F. (2021) Sosyal bilimlerde araştırma ve tez yazım yöntemleri, seçkin, İstanbul Bilimsel Arş ve Yazma Teknikleri, Suat Cereci, Alfa Yay. Araştırma Yöntem ve Teknikleri, Rauf Arıkan, Nobel Yay.. Neuman, W. L. (2016). Social Research Methods: Qualitative and Quantitative Approaches. Pearson. Bryman, A. (2016). Social Research Methods. Oxford University Press. Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications. Babbie, E. R. (2016). The Practice of Social Research. Cengage Learning. Yin, R. K. (2017). Case Study Research and Applications: Design and Methods. Sage Publications. Maxwell, J. A. (2012). Qualitative Research Design: An Interactive Approach. Sage Publications. Seale, C. (2012). Researching Society and Culture. Sage Publications. Vogt, W. P., Gardner, D. C., & Haeffele, L. M. (2017). When to Use What Research Design. Guilford Press.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Knows the basic concepts and theoretical grounds related to the field.
2
Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions.
3
Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions.
X
4
Performs analysis for corporations and devises plans in order to cater the needs of the corporations.
X
5
Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge.
6
Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications.
X
7
Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems.
8
Takes place as a member in a project-based teamwork; leads projects and plans events.
9
Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising.
10
Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently.
X
11
Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing.
12
Uses Turkish language fluently and accurately in scientific and professional works.
X
13
Uses information and communication technologies at an advanced level when required by the field.
X
14
Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. .
15
Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly.
X
16
Plans social responsibility events and takes a role in implementation process.
17
Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes.
18
Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies.
X
19
Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Student Success

Ekleme Tarihi: 29/11/2023 - 11:33Son Güncelleme Tarihi: 29/11/2023 - 11:33