Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING and CONSULTANCY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Prof.Dr. Yusuf ÖZKIR |
| Assistant(s) | |
| Aim | The aim of this course is to develop a guiding perspective in the context of copywriting and communication consultancy, which have an important place in the field of public relations. |
| Course Content | This course contains; Course Disclosure / Syllabus,Introduction to Public Relations,Authorship in Public Relations,Strategy and Scope in Copywriting,Application Areas in Copywriting,Workshop,Movie analysis,Midterm Exam,Consulting in Public Relations,Communication Consultancy,Strategic Communication Management,Crisis Communication and Management,Digitalization and Communication Consultancy,Social Media Consultancy and Authorship,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Output is obtained on authorship in Public Relations | 9 | A |
| A framework is drawn for communication consultancy. | 9 | A |
| The roles of the writer and consultant in public relations are learned. | 10, 16, 9 | E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| -1 | Course Disclosure / Syllabus | |
| 2 | Introduction to Public Relations | |
| 3 | Authorship in Public Relations | |
| 4 | Strategy and Scope in Copywriting | |
| 5 | Application Areas in Copywriting | |
| 6 | Workshop | |
| 7 | Movie analysis | |
| 8 | Midterm Exam | |
| 9 | Consulting in Public Relations | |
| 10 | Communication Consultancy | |
| 11 | Strategic Communication Management | |
| 12 | Crisis Communication and Management | |
| 13 | Digitalization and Communication Consultancy | |
| 14 | Social Media Consultancy and Authorship | |
| 15 | Final Exam |
| Resources |
| 1-Halkla İlişkiler Nedir: Prof. Dr. Filiz Balta Peltekoğlu 2-Halkla İlişkiler Yazarlığı (Anadolu Üniversitesi, Edit) 3-Stratejik İletişim Yönetimi: Prof. Dr. İnci Çınarlı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 10 | 20 | |||
| Term Project | 1 | 20 | 20 | |||
| Presentation of Project / Seminar | 1 | 20 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 12 | 12 | |||
| General Exam | 1 | 24 | 24 | |||
| Performance Task, Maintenance Plan | 2 | 1 | 2 | |||
| Total Workload(Hour) | 182 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(182/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS COPYWRITING and CONSULTANCY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Prof.Dr. Yusuf ÖZKIR |
| Name of Lecturer(s) | Prof.Dr. Yusuf ÖZKIR |
| Assistant(s) | |
| Aim | The aim of this course is to develop a guiding perspective in the context of copywriting and communication consultancy, which have an important place in the field of public relations. |
| Course Content | This course contains; Course Disclosure / Syllabus,Introduction to Public Relations,Authorship in Public Relations,Strategy and Scope in Copywriting,Application Areas in Copywriting,Workshop,Movie analysis,Midterm Exam,Consulting in Public Relations,Communication Consultancy,Strategic Communication Management,Crisis Communication and Management,Digitalization and Communication Consultancy,Social Media Consultancy and Authorship,Final Exam. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Output is obtained on authorship in Public Relations | 9 | A |
| A framework is drawn for communication consultancy. | 9 | A |
| The roles of the writer and consultant in public relations are learned. | 10, 16, 9 | E |
| Teaching Methods: | 10: Discussion Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| -1 | Course Disclosure / Syllabus | |
| 2 | Introduction to Public Relations | |
| 3 | Authorship in Public Relations | |
| 4 | Strategy and Scope in Copywriting | |
| 5 | Application Areas in Copywriting | |
| 6 | Workshop | |
| 7 | Movie analysis | |
| 8 | Midterm Exam | |
| 9 | Consulting in Public Relations | |
| 10 | Communication Consultancy | |
| 11 | Strategic Communication Management | |
| 12 | Crisis Communication and Management | |
| 13 | Digitalization and Communication Consultancy | |
| 14 | Social Media Consultancy and Authorship | |
| 15 | Final Exam |
| Resources |
| 1-Halkla İlişkiler Nedir: Prof. Dr. Filiz Balta Peltekoğlu 2-Halkla İlişkiler Yazarlığı (Anadolu Üniversitesi, Edit) 3-Stratejik İletişim Yönetimi: Prof. Dr. İnci Çınarlı |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |