Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMINAR | - | Spring Semester | 3+0 | - | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | It aims to prepare students' studies on thesis topics according to scientific and ethical research methods, and to prepare and present reports, projects and articles by taking scientific research methods into account. |
| Course Content | This course contains; Introduction to the concept of research by giving information about the lesson plan,Introduction to research methods,Scientific research processes,Theory, hypothesis, model, variable, assumption and applications,Bibliography methods,Creating an article and thesis template,Quantitative research methods,Qualitative research methods,Writing purpose, importance, universe, sample, hypothesis, limitation 1,Writing purpose, importance, universe, sample, hypothesis, limitation and its applications,Article review (instructor),Article review (student),Preparing ethics committee application form,Ethics committee application form check. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Able to evaluate scientific events from a critical perspective | A | |
| can make data with quantitative and qualitative research techniques | E | |
| Analyse the basic concepts of communication theories | A | |
| Research report can be prepared | E | |
| Prepare a project file within the framework of scientific ethical rules | E |
| Teaching Methods: | |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to the concept of research by giving information about the lesson plan | Review the reading list on the institute web page |
| 2 | Introduction to research methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 3 | Scientific research processes | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 4 | Theory, hypothesis, model, variable, assumption and applications | Sosyal Bilimlerde Nitel Araştırma Yöntemleri, İdris Güçlü |
| 5 | Bibliography methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 6 | Creating an article and thesis template | thesis writing template https://www.medipol.edu.tr/sites/default/files/2022-08/TEZ1.pdf |
| 7 | Quantitative research methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 8 | Qualitative research methods | A. Hamdi İslamoğlu Sosyal Bilimlerde Nitel Araştırma Yöntemleri |
| 9 | Writing purpose, importance, universe, sample, hypothesis, limitation 1 | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 10 | Writing purpose, importance, universe, sample, hypothesis, limitation and its applications | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 11 | Article review (instructor) | web of science and trdizin |
| 12 | Article review (student) | web of science and trdizin |
| 13 | Preparing ethics committee application form | https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| 14 | Ethics committee application form check | https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| Resources |
| Eğitimde Ahlak ve Etik, Mustafa Günay Sosyal Bilimlerde Nitel Araştırma Yöntemleri, İdris Güçlü Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları Sosyal Bilimlerde Araştırma Yöntemleri (SPSS Uygulamalı), A. Hamdi İslamoğlu Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Bruce L. Berg, Howard LuneDers notları Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin Davis, G. B., & Parker, C. A. (1997). Writing the Doctoral Dissertation: A Systematic Approach (2nd Edition). Barron's Educational Series. Bell, J. (2014). Doing Your Research Project: A Guide for First-Time Researchers. Open University Press. Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research (3rd Edition). University of Chicago Press. Day, R. A., & Gastel, B. (2012). How to Write and Publish a Scientific Paper (7th Edition). Greenwood. Lunenburg, F. C., & Irby, B. J. (2008). Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences. Corwin Press. https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| 1-) Instructor lecture notes 2-) Daily newspapers 3-) Academic journals |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | X | |||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 10 | 6 | 60 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 7 | 2 | 14 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 10 | 6 | 60 | |||
| Performance Task, Maintenance Plan | 10 | 6 | 60 | |||
| Total Workload(Hour) | 236 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(236/30) | 8 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| SEMINAR | - | Spring Semester | 3+0 | - | 8 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. İhsan EKEN |
| Name of Lecturer(s) | Assoc.Prof. İhsan EKEN |
| Assistant(s) | |
| Aim | It aims to prepare students' studies on thesis topics according to scientific and ethical research methods, and to prepare and present reports, projects and articles by taking scientific research methods into account. |
| Course Content | This course contains; Introduction to the concept of research by giving information about the lesson plan,Introduction to research methods,Scientific research processes,Theory, hypothesis, model, variable, assumption and applications,Bibliography methods,Creating an article and thesis template,Quantitative research methods,Qualitative research methods,Writing purpose, importance, universe, sample, hypothesis, limitation 1,Writing purpose, importance, universe, sample, hypothesis, limitation and its applications,Article review (instructor),Article review (student),Preparing ethics committee application form,Ethics committee application form check. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Able to evaluate scientific events from a critical perspective | A | |
| can make data with quantitative and qualitative research techniques | E | |
| Analyse the basic concepts of communication theories | A | |
| Research report can be prepared | E | |
| Prepare a project file within the framework of scientific ethical rules | E |
| Teaching Methods: | |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to the concept of research by giving information about the lesson plan | Review the reading list on the institute web page |
| 2 | Introduction to research methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 3 | Scientific research processes | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 4 | Theory, hypothesis, model, variable, assumption and applications | Sosyal Bilimlerde Nitel Araştırma Yöntemleri, İdris Güçlü |
| 5 | Bibliography methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 6 | Creating an article and thesis template | thesis writing template https://www.medipol.edu.tr/sites/default/files/2022-08/TEZ1.pdf |
| 7 | Quantitative research methods | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 8 | Qualitative research methods | A. Hamdi İslamoğlu Sosyal Bilimlerde Nitel Araştırma Yöntemleri |
| 9 | Writing purpose, importance, universe, sample, hypothesis, limitation 1 | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 10 | Writing purpose, importance, universe, sample, hypothesis, limitation and its applications | Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin |
| 11 | Article review (instructor) | web of science and trdizin |
| 12 | Article review (student) | web of science and trdizin |
| 13 | Preparing ethics committee application form | https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| 14 | Ethics committee application form check | https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| Resources |
| Eğitimde Ahlak ve Etik, Mustafa Günay Sosyal Bilimlerde Nitel Araştırma Yöntemleri, İdris Güçlü Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları Sosyal Bilimlerde Araştırma Yöntemleri (SPSS Uygulamalı), A. Hamdi İslamoğlu Sosyal Bilimlerde Nitel Araştırma Yöntemleri, Bruce L. Berg, Howard LuneDers notları Gürbüz, S., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Ankara, Seçkin Davis, G. B., & Parker, C. A. (1997). Writing the Doctoral Dissertation: A Systematic Approach (2nd Edition). Barron's Educational Series. Bell, J. (2014). Doing Your Research Project: A Guide for First-Time Researchers. Open University Press. Booth, W. C., Colomb, G. G., & Williams, J. M. (2008). The Craft of Research (3rd Edition). University of Chicago Press. Day, R. A., & Gastel, B. (2012). How to Write and Publish a Scientific Paper (7th Edition). Greenwood. Lunenburg, F. C., & Irby, B. J. (2008). Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences. Corwin Press. https://www.medipol.edu.tr/akademik/arastirma-etik-kurullari/etik-kurullari1/sosyal-bilimler-bilimsel-arastirmalar-etik-kurulu/basvuru-belgeleri |
| 1-) Instructor lecture notes 2-) Daily newspapers 3-) Academic journals |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | X | |||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | X | |||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | X | |||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |