Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION and PERSUASION | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Prof.Dr. Müge DEMİR AYRAL |
| Assistant(s) | |
| Aim | The aim of this course is; communication processes, basic communication concepts, characteristics, persuasive communication techniques and strategies, nonverbal communication and body language. to inform. |
| Course Content | This course contains; Basic Concepts of Communication ,Features of Communication Process,Types of Communication,Nonverbal Communication,Persuasive Communication Techniques,Cultural Differences and Communication,Body language,Discussion and Negotiation Techniques,Teamwork / Application,Teamwork / Application,Teamwork / Application,Teamwork / Application,Communication skills and personality analysis test applications. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Define the basic concepts of Communication Sciences. | 10, 16, 9 | A |
| Uses nonverbal communication methods. | 10, 16, 9 | A |
| Evaluates the type of communication that exists in all areas of life. | 16, 9 | A |
| Gain awareness about their communication styles. | 10, 13, 16, 9 | A |
| They analyze their communication processes. | 10, 16, 9 | A |
| Have convincing communication skills. | 10, 16, 9 | A |
| Evaluates persuasive communication techniques. | 10, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Communication | |
| 2 | Features of Communication Process | |
| 3 | Types of Communication | |
| 4 | Nonverbal Communication | |
| 5 | Persuasive Communication Techniques | |
| 6 | Cultural Differences and Communication | |
| 7 | Body language | |
| 8 | Discussion and Negotiation Techniques | |
| 10 | Teamwork / Application | |
| 11 | Teamwork / Application | |
| 12 | Teamwork / Application | |
| 13 | Teamwork / Application | |
| 14 | Communication skills and personality analysis test applications |
| Resources |
| 1.Güngör, Nazife. İletişime Giriş. Ankara: Siyasal Kitabevi, 2015. 2.Aziz, Aysel. İletişime Giriş. İstanbul: Hiperlink Yayınları, 2010. 3.Çamdereli, Mete. İletişime Giriş. İstanbul: Dem Yayınları, 2008. 4.Gürüz, Demet, İletişim Becerileri, Nobel Kitap, Ankara. 5.Navarro,J. ve Karlins, M., Beden Dili, Alfa Basım Yayım Dağıtım, 2008. |
| Course notes published on the relevant platforms of the university website for students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 1 | 14 | |||
| Resolution of Homework Problems and Submission as a Report | 14 | 2 | 28 | |||
| Term Project | 14 | 2 | 28 | |||
| Presentation of Project / Seminar | 14 | 2 | 28 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 20 | 20 | |||
| General Exam | 1 | 30 | 30 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 190 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(190/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| COMMUNICATION and PERSUASION | - | Fall Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Yeşim ESGİN |
| Name of Lecturer(s) | Prof.Dr. Müge DEMİR AYRAL |
| Assistant(s) | |
| Aim | The aim of this course is; communication processes, basic communication concepts, characteristics, persuasive communication techniques and strategies, nonverbal communication and body language. to inform. |
| Course Content | This course contains; Basic Concepts of Communication ,Features of Communication Process,Types of Communication,Nonverbal Communication,Persuasive Communication Techniques,Cultural Differences and Communication,Body language,Discussion and Negotiation Techniques,Teamwork / Application,Teamwork / Application,Teamwork / Application,Teamwork / Application,Communication skills and personality analysis test applications. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| Define the basic concepts of Communication Sciences. | 10, 16, 9 | A |
| Uses nonverbal communication methods. | 10, 16, 9 | A |
| Evaluates the type of communication that exists in all areas of life. | 16, 9 | A |
| Gain awareness about their communication styles. | 10, 13, 16, 9 | A |
| They analyze their communication processes. | 10, 16, 9 | A |
| Have convincing communication skills. | 10, 16, 9 | A |
| Evaluates persuasive communication techniques. | 10, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Communication | |
| 2 | Features of Communication Process | |
| 3 | Types of Communication | |
| 4 | Nonverbal Communication | |
| 5 | Persuasive Communication Techniques | |
| 6 | Cultural Differences and Communication | |
| 7 | Body language | |
| 8 | Discussion and Negotiation Techniques | |
| 10 | Teamwork / Application | |
| 11 | Teamwork / Application | |
| 12 | Teamwork / Application | |
| 13 | Teamwork / Application | |
| 14 | Communication skills and personality analysis test applications |
| Resources |
| 1.Güngör, Nazife. İletişime Giriş. Ankara: Siyasal Kitabevi, 2015. 2.Aziz, Aysel. İletişime Giriş. İstanbul: Hiperlink Yayınları, 2010. 3.Çamdereli, Mete. İletişime Giriş. İstanbul: Dem Yayınları, 2008. 4.Gürüz, Demet, İletişim Becerileri, Nobel Kitap, Ankara. 5.Navarro,J. ve Karlins, M., Beden Dili, Alfa Basım Yayım Dağıtım, 2008. |
| Course notes published on the relevant platforms of the university website for students. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the basic concepts and theoretical grounds related to the field. | ||||||
| 2 | Determines the facts related to Marketing Communications including Advertising and analyzes these facts with various dimensions. | ||||||
| 3 | Takes place in companies’ decision making mechanism using his/her expertise; determines problems and offers solutions. | ||||||
| 4 | Performs analysis for corporations and devises plans in order to cater the needs of the corporations. | ||||||
| 5 | Obtains theoretical and practical knowledge in the field of Marketing and Advertising and uses this knowledge. | ||||||
| 6 | Observes the theoretical and factual problems with scientific methods related to Marketing Communications and Advertising; analyzes the findings and presents them in scientific publications. | ||||||
| 7 | Takes responsibility when necessary in the field related projects and proposes solutions to emerging problems. | ||||||
| 8 | Takes place as a member in a project-based teamwork; leads projects and plans events. | ||||||
| 9 | Takes responsibility and produces solutions for complex problems encountered in the field of Marketing Communications and advertising. | ||||||
| 10 | Has a high awareness towards lifelong learning. Follows the developments, innovations, opinions, methods and techniques regularly and uses them efficiently. | ||||||
| 11 | Explains his/her own work or current information to people in the field of Marketing Communication and advertising or to people outside the field, both verbally and in writing. | ||||||
| 12 | Uses Turkish language fluently and accurately in scientific and professional works. | ||||||
| 13 | Uses information and communication technologies at an advanced level when required by the field. | ||||||
| 14 | Examines social relations and the norms that guide these relations from a critical perspective and, if necessary, changes or improves them. . | ||||||
| 15 | Utilizes new communication technologies efficiently in professional and scientific works and follows the developments in new communication technologies regularly. | ||||||
| 16 | Plans social responsibility events and takes a role in implementation process. | ||||||
| 17 | Develops and implements strategies in the field of Marketing Communication and advertising and evaluates the results within the framework of quality processes. | ||||||
| 18 | Uses the knowledge and application skills acquired in Marketing communications and advertising field in interdisciplinary studies. | ||||||
| 19 | Collects, applies and interprets data related to the field, taking into account social, scientific, cultural and ethical values. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |