Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT and BUSINESS POLICY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Candide ULUDAĞ |
| Name of Lecturer(s) | Prof.Dr. Nihat ALAYOĞLU |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Basic Concepts of Strategic Management,Scope and Development of Strategic Management,Strategy Analysis,External Environmental Analysis,General Strategies for Competitiveness,Strategic Application,Strategic Integration and Organizational Design,Strategies Application Process,Control of Strategic Practices,Strategy Tools and Techniques,Management in Crisis Periods,Strategic Management in Small Business,Management of Non-Profit Organizations,Strategy Development in Service Businesses. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explains the principles of the strategic managemenet in micro and macro levels. | 10, 9 | A |
| 1.1. Identify the importance of strategic management | 10, 9 | A |
| 1.2. Review special issues in stratejic management. | 10, 9 | A |
| 2. Explains the strategic management process and its elements | 10, 9 | A |
| 2.1. Defines the stages of strategy formulation, implementation and evaluation. | 10, 9 | A |
| 2.2. Explains the strategic management process and its effectiveness. | 10, 9 | A |
| 3. Analyzes the internal and external environments of enterprises. | 10, 9 | A, G |
| 3.1. Grasps and solves problems related to the internal and external circles of enterprises. | 10, 9 | A |
| 3.2. Defines the methods used in external environment analysis. | 10, 9 | A |
| 4. Explain how strategies can be assessed | 10, 9 | A |
| 4.1. Explains the evaluation process of the strategies. | 10, 9 | A |
| 4.2. Describe the characteristics of an effective evaluation system. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Strategic Management | Reading the shared article or relevant chapter from the book |
| 2 | Scope and Development of Strategic Management | Reading the shared article or relevant chapter from the book |
| 3 | Strategy Analysis | Reading the shared article or relevant chapter from the book |
| 4 | External Environmental Analysis | Reading the shared article or relevant chapter from the book |
| 5 | General Strategies for Competitiveness | Reading the shared article or relevant chapter from the book |
| 6 | Strategic Application | Reading the shared article or relevant chapter from the book |
| 7 | Strategic Integration and Organizational Design | Reading the shared article or relevant chapter from the book |
| 8 | Strategies Application Process | Reading the shared article or relevant chapter from the book |
| 9 | Control of Strategic Practices | Reading the shared article or relevant chapter from the book |
| 10 | Strategy Tools and Techniques | Reading the shared article or relevant chapter from the book |
| 11 | Management in Crisis Periods | Reading the shared article or relevant chapter from the book |
| 12 | Strategic Management in Small Business | Reading the shared article or relevant chapter from the book |
| 13 | Management of Non-Profit Organizations | Reading the shared article or relevant chapter from the book |
| 14 | Strategy Development in Service Businesses | Reading the shared article or relevant chapter from the book |
| Resources |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren, BETA |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | X | |||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business. | X | |||||
| 3 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | X | |||||
| 4 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | X | |||||
| 5 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | X | |||||
| 6 | Independently carry out a study that requires expertise in the field of Business Management and its sub-disciplines. | ||||||
| 7 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | ||||||
| 8 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | X | |||||
| 9 | Developing positive attitudes towards lifelong learning and turning them into behavior | ||||||
| 10 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | ||||||
| 11 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | ||||||
| 12 | Advanced use of information and communication technologies along with computer software at the level required by the Business Management field. | ||||||
| 13 | Internalizing information regarding Business Management fields and sub-disciplines by considering social, scientific and ethical values in the processes of acquiring, processing and evaluating. | ||||||
| 14 | Developing and teaching others the honesty, justice and ethics required to be a Senior Manager. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 14 | 28 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 1 | 20 | 20 | |||
| Midterm Exam | 1 | 32 | 32 | |||
| General Exam | 1 | 50 | 50 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 172 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(172/30) | 6 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| STRATEGIC MANAGEMENT and BUSINESS POLICY | - | Spring Semester | 3+0 | 3 | 6 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Second Cycle (Master's Degree) |
| Course Type | Required |
| Course Coordinator | Assoc.Prof. Candide ULUDAĞ |
| Name of Lecturer(s) | Prof.Dr. Nihat ALAYOĞLU |
| Assistant(s) | |
| Aim | The aim of the course; to provide students with a perspective of strategic thinking, research, analysis and interpretation, as well as to accumulate knowledge about strategic management, one of the basic tools for enterprises to provide / maintain competitive structures. |
| Course Content | This course contains; Basic Concepts of Strategic Management,Scope and Development of Strategic Management,Strategy Analysis,External Environmental Analysis,General Strategies for Competitiveness,Strategic Application,Strategic Integration and Organizational Design,Strategies Application Process,Control of Strategic Practices,Strategy Tools and Techniques,Management in Crisis Periods,Strategic Management in Small Business,Management of Non-Profit Organizations,Strategy Development in Service Businesses. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Explains the principles of the strategic managemenet in micro and macro levels. | 10, 9 | A |
| 1.1. Identify the importance of strategic management | 10, 9 | A |
| 1.2. Review special issues in stratejic management. | 10, 9 | A |
| 2. Explains the strategic management process and its elements | 10, 9 | A |
| 2.1. Defines the stages of strategy formulation, implementation and evaluation. | 10, 9 | A |
| 2.2. Explains the strategic management process and its effectiveness. | 10, 9 | A |
| 3. Analyzes the internal and external environments of enterprises. | 10, 9 | A, G |
| 3.1. Grasps and solves problems related to the internal and external circles of enterprises. | 10, 9 | A |
| 3.2. Defines the methods used in external environment analysis. | 10, 9 | A |
| 4. Explain how strategies can be assessed | 10, 9 | A |
| 4.1. Explains the evaluation process of the strategies. | 10, 9 | A |
| 4.2. Describe the characteristics of an effective evaluation system. | 10, 9 | A |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, G: Quiz |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Basic Concepts of Strategic Management | Reading the shared article or relevant chapter from the book |
| 2 | Scope and Development of Strategic Management | Reading the shared article or relevant chapter from the book |
| 3 | Strategy Analysis | Reading the shared article or relevant chapter from the book |
| 4 | External Environmental Analysis | Reading the shared article or relevant chapter from the book |
| 5 | General Strategies for Competitiveness | Reading the shared article or relevant chapter from the book |
| 6 | Strategic Application | Reading the shared article or relevant chapter from the book |
| 7 | Strategic Integration and Organizational Design | Reading the shared article or relevant chapter from the book |
| 8 | Strategies Application Process | Reading the shared article or relevant chapter from the book |
| 9 | Control of Strategic Practices | Reading the shared article or relevant chapter from the book |
| 10 | Strategy Tools and Techniques | Reading the shared article or relevant chapter from the book |
| 11 | Management in Crisis Periods | Reading the shared article or relevant chapter from the book |
| 12 | Strategic Management in Small Business | Reading the shared article or relevant chapter from the book |
| 13 | Management of Non-Profit Organizations | Reading the shared article or relevant chapter from the book |
| 14 | Strategy Development in Service Businesses | Reading the shared article or relevant chapter from the book |
| Resources |
| Stratejik Yönetim ve İşletme Politikası, Prof. Dr. Erol Eren, BETA |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having advanced theoretical and practical knowledge supported by textbooks, application tools and other resources containing current information in the field | X | |||||
| 2 | To have information about basic resources, current trends and approaches regarding Business Management in the light of current developments in the field of business. | X | |||||
| 3 | Accessing and evaluating scientific knowledge in the field of Business Management and using this knowledge in solving high-level managerial problems of businesses. | X | |||||
| 4 | Thinking about individual and social problems related to Business Management and producing solutions in the light of current developments | X | |||||
| 5 | Solving the problems encountered in business theory and practice by using research methods specific to the field of Business. | X | |||||
| 6 | Independently carry out a study that requires expertise in the field of Business Management and its sub-disciplines. | ||||||
| 7 | Developing different perspectives and producing solutions by taking responsibility for the solution of complex problems that require expertise and are encountered in the field of Business Management and its sub-disciplines. | ||||||
| 8 | Critically evaluate the expert knowledge and skills acquired in the field of Business Management and its sub-disciplines. | X | |||||
| 9 | Developing positive attitudes towards lifelong learning and turning them into behavior | ||||||
| 10 | To systematically convey the expert knowledge gained in the field of business administration and its sub-disciplines and the current developments in management theory and practice, both verbally and in writing, to groups in the field and outside the field. | ||||||
| 11 | Critically questioning business concepts and institutions, established management practices and rules, and taking initiative to develop and change them when necessary. | ||||||
| 12 | Advanced use of information and communication technologies along with computer software at the level required by the Business Management field. | ||||||
| 13 | Internalizing information regarding Business Management fields and sub-disciplines by considering social, scientific and ethical values in the processes of acquiring, processing and evaluating. | ||||||
| 14 | Developing and teaching others the honesty, justice and ethics required to be a Senior Manager. | ||||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 50 | |
| Rate of Final Exam to Success | 50 | |
| Total | 100 | |