Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Fatma Betül ORTAKÖY |
| Name of Lecturer(s) | Assist.Prof. Fatma Betül ORTAKÖY |
| Assistant(s) | Asst. Prof. F. Betul Ortakoy |
| Aim | The main marketing concepts such as macro environmental factors affecting marketing strategies, marketing research, market segmentation, target marketing, positioning is discussed from an international marketing perspective. The introduction strategies to international markets, how marketing mix decisions are taken in international marketing are learned. |
| Course Content | This course contains; Introduction to International Marketing,International Economic, Political and Technological Environment,International Marketing Orientation,Product Decisions in International Marketing,Price Decisions in International Marketing I,Price Decisions in International Marketing II,Promotion Decisions in International Marketing I,Promotion Decisions in International Marketing II,Distribution Decisions in International Marketing I,Distribution Decisions in International Marketing II,New Approaches in International Marketing,Case Studies,Case Studies. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to understand the steps of international research planning by learning the importance of international marketing research. | 10, 13, 14, 16, 19, 4, 9 | A, E |
| 1.1 Learns macro-environmental factors affecting international marketing decisions. | 10, 13, 16, 9 | |
| 1.2 Learns micro factors affecting international marketing decisions. | 10, 13, 16, 9 | |
| 2. Will be able to understand of segmentation, target marketing and positioning in international markets. | 13, 9 | A |
| 2.1 Understands market research and market segments. | 10, 16, 9 | |
| 2.2 Learns the positioning strategies and implements them. | 10, 13, 16, 4, 9 | |
| 3. Will be able to have knowledge about international market entry strategies. | 13, 9 | A, E |
| 3.1 Chooses the correct marketing entry strategy according to the market and company needs. | 10, 13, 16, 4, 9 | |
| 3.2 Gives examples of companies which are applying different market entry strategies. | 10, 16, 9 | |
| 4. Will be able to have knowledge about effective factors in making adaptation and standardization decisions by learning marketing mix planning in international markets. | 13, 9 | A |
| 4.1 Learns and implements the concepts of marketing mix which are product, price, place, promotion. | 10, 13, 16, 4, 9 | |
| 4.2 Understands the importance of adaptation-standardization balance in new market entrance. | 10, 13, 16, 9 | |
| 5. Will be able to comprehend the effects of international commercialization in the digital age. | 10, 13, 16, 4, 9 | A |
| 5.1 Learns how to gain competitive advantage in international marketing through technology and alternative channels. | 10, 13, 16, 4, 9 | |
| 5.2 Understands the importance of updating the technologies of companies. | 10, 13, 16, 4, 9 | |
| 6. Will be able to associate international marketing, leadership, ethics and corporate social responsibility concepts. | 10, 16, 9 | A |
| 6.1 Be aware of the rules should be followed and the responsibilities towards societies of global companies. | 10, 13, 16, 9 | |
| 6.2 Gives examples to corporate social responsibility projects of international companies. | 10, 13, 16, 9 |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to International Marketing | |
| 2 | International Economic, Political and Technological Environment | |
| 3 | International Marketing Orientation | |
| 4 | Product Decisions in International Marketing | |
| 5 | Price Decisions in International Marketing I | |
| 6 | Price Decisions in International Marketing II | |
| 7 | Promotion Decisions in International Marketing I | |
| 8 | Promotion Decisions in International Marketing II | |
| 9 | Distribution Decisions in International Marketing I | |
| 10 | Distribution Decisions in International Marketing II | |
| 11 | New Approaches in International Marketing | |
| 12 | Case Studies | |
| 13 | Case Studies |
| Resources |
| Presentation Documents |
| Global Marketing, Warren Keegan, Pearson |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Understands the basic knowledge, concepts and current theories in the field of international logistics and supply chain management (analysis of logistics systems, purchasing, production, inventory management, warehouse and transportation management, sales and distribution, strategic partnerships, risk management, customer service, etc.). | X | |||||
| 2 | Understands the major players, conditions and dynamics in the international logistics and local logistics environment. | X | |||||
| 3 | Have basic theoretical and applied knowledge in fields such as General Business, General Economics, Law, Mathematics, Accounting, Statistics and Foreign Trade. | ||||||
| 4 | Knows Modern Logistics activities and basic legislation on these issues. | ||||||
| 5 | Develops effective logistics and supply chain strategies using appropriate theory, tools and methods. | ||||||
| 6 | Evaluates the legal framework shaping international logistics activities and the compliance of its activities with national and international legislation and laws. | ||||||
| 7 | Critically evaluates logistics and supply chain management and practices. | X | |||||
| 8 | Interprets the classical and current theories used in the field of logistics and supply chain, taking into account the developments, changes and trends in the sector. | ||||||
| 9 | Takes part in relevant communication networks to keep his/her personal and professional competence up to date. | ||||||
| 10 | Develops solutions to problems that may be encountered by using basic and current technical knowledge about logistics. | ||||||
| 11 | Determine personal learning needs and develop a positive attitude towards lifelong learning. | X | |||||
| 12 | Learns to learn by developing the skills of accessing logistics-related information, selecting, understanding, interpreting and using what is useful. | ||||||
| 13 | Communicates effectively verbally and in writing with people from inside and outside the organization from different cultures. | X | |||||
| 14 | Communicates verbally and in writing with colleagues on logistics issues in Turkish and English at the required level. | ||||||
| 15 | Analyzes businesses from a managerial perspective. | X | |||||
| 16 | Develops a versatile perspective on problems by synthesizing different ideas thanks to the applied training she/he received in the field of logistics. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 2 | 28 | |||
| Guided Problem Solving | 4 | 4 | 16 | |||
| Resolution of Homework Problems and Submission as a Report | 3 | 3 | 9 | |||
| Term Project | 1 | 10 | 10 | |||
| Presentation of Project / Seminar | 1 | 1 | 1 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 7 | 2 | 14 | |||
| General Exam | 14 | 2 | 28 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 106 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(106/30) | 4 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | - | Spring Semester | 2+0 | 2 | 4 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | Short Cycle (Associate's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Fatma Betül ORTAKÖY |
| Name of Lecturer(s) | Assist.Prof. Fatma Betül ORTAKÖY |
| Assistant(s) | Asst. Prof. F. Betul Ortakoy |
| Aim | The main marketing concepts such as macro environmental factors affecting marketing strategies, marketing research, market segmentation, target marketing, positioning is discussed from an international marketing perspective. The introduction strategies to international markets, how marketing mix decisions are taken in international marketing are learned. |
| Course Content | This course contains; Introduction to International Marketing,International Economic, Political and Technological Environment,International Marketing Orientation,Product Decisions in International Marketing,Price Decisions in International Marketing I,Price Decisions in International Marketing II,Promotion Decisions in International Marketing I,Promotion Decisions in International Marketing II,Distribution Decisions in International Marketing I,Distribution Decisions in International Marketing II,New Approaches in International Marketing,Case Studies,Case Studies. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to understand the steps of international research planning by learning the importance of international marketing research. | 10, 13, 14, 16, 19, 4, 9 | A, E |
| 1.1 Learns macro-environmental factors affecting international marketing decisions. | 10, 13, 16, 9 | |
| 1.2 Learns micro factors affecting international marketing decisions. | 10, 13, 16, 9 | |
| 2. Will be able to understand of segmentation, target marketing and positioning in international markets. | 13, 9 | A |
| 2.1 Understands market research and market segments. | 10, 16, 9 | |
| 2.2 Learns the positioning strategies and implements them. | 10, 13, 16, 4, 9 | |
| 3. Will be able to have knowledge about international market entry strategies. | 13, 9 | A, E |
| 3.1 Chooses the correct marketing entry strategy according to the market and company needs. | 10, 13, 16, 4, 9 | |
| 3.2 Gives examples of companies which are applying different market entry strategies. | 10, 16, 9 | |
| 4. Will be able to have knowledge about effective factors in making adaptation and standardization decisions by learning marketing mix planning in international markets. | 13, 9 | A |
| 4.1 Learns and implements the concepts of marketing mix which are product, price, place, promotion. | 10, 13, 16, 4, 9 | |
| 4.2 Understands the importance of adaptation-standardization balance in new market entrance. | 10, 13, 16, 9 | |
| 5. Will be able to comprehend the effects of international commercialization in the digital age. | 10, 13, 16, 4, 9 | A |
| 5.1 Learns how to gain competitive advantage in international marketing through technology and alternative channels. | 10, 13, 16, 4, 9 | |
| 5.2 Understands the importance of updating the technologies of companies. | 10, 13, 16, 4, 9 | |
| 6. Will be able to associate international marketing, leadership, ethics and corporate social responsibility concepts. | 10, 16, 9 | A |
| 6.1 Be aware of the rules should be followed and the responsibilities towards societies of global companies. | 10, 13, 16, 9 | |
| 6.2 Gives examples to corporate social responsibility projects of international companies. | 10, 13, 16, 9 |
| Teaching Methods: | 10: Discussion Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to International Marketing | |
| 2 | International Economic, Political and Technological Environment | |
| 3 | International Marketing Orientation | |
| 4 | Product Decisions in International Marketing | |
| 5 | Price Decisions in International Marketing I | |
| 6 | Price Decisions in International Marketing II | |
| 7 | Promotion Decisions in International Marketing I | |
| 8 | Promotion Decisions in International Marketing II | |
| 9 | Distribution Decisions in International Marketing I | |
| 10 | Distribution Decisions in International Marketing II | |
| 11 | New Approaches in International Marketing | |
| 12 | Case Studies | |
| 13 | Case Studies |
| Resources |
| Presentation Documents |
| Global Marketing, Warren Keegan, Pearson |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Understands the basic knowledge, concepts and current theories in the field of international logistics and supply chain management (analysis of logistics systems, purchasing, production, inventory management, warehouse and transportation management, sales and distribution, strategic partnerships, risk management, customer service, etc.). | X | |||||
| 2 | Understands the major players, conditions and dynamics in the international logistics and local logistics environment. | X | |||||
| 3 | Have basic theoretical and applied knowledge in fields such as General Business, General Economics, Law, Mathematics, Accounting, Statistics and Foreign Trade. | ||||||
| 4 | Knows Modern Logistics activities and basic legislation on these issues. | ||||||
| 5 | Develops effective logistics and supply chain strategies using appropriate theory, tools and methods. | ||||||
| 6 | Evaluates the legal framework shaping international logistics activities and the compliance of its activities with national and international legislation and laws. | ||||||
| 7 | Critically evaluates logistics and supply chain management and practices. | X | |||||
| 8 | Interprets the classical and current theories used in the field of logistics and supply chain, taking into account the developments, changes and trends in the sector. | ||||||
| 9 | Takes part in relevant communication networks to keep his/her personal and professional competence up to date. | ||||||
| 10 | Develops solutions to problems that may be encountered by using basic and current technical knowledge about logistics. | ||||||
| 11 | Determine personal learning needs and develop a positive attitude towards lifelong learning. | X | |||||
| 12 | Learns to learn by developing the skills of accessing logistics-related information, selecting, understanding, interpreting and using what is useful. | ||||||
| 13 | Communicates effectively verbally and in writing with people from inside and outside the organization from different cultures. | X | |||||
| 14 | Communicates verbally and in writing with colleagues on logistics issues in Turkish and English at the required level. | ||||||
| 15 | Analyzes businesses from a managerial perspective. | X | |||||
| 16 | Develops a versatile perspective on problems by synthesizing different ideas thanks to the applied training she/he received in the field of logistics. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |