Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SALES TECHNIQUES and MARKETING | OPT2242590 | Spring Semester | 2+0 | 2 | 2 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | not available |
Aim | It is aimed in this course to comprehend relationship of sales techniques and marketing communication; to teach effective communication and sales techniques in theory and practice.
|
Course Content | This course contains; Basic termination about economy,Development process of marketing and basic termination,Components of marketing combination ,Marketing in service sector,Product-Product development,Price-Pricing,Promotion-Marketing Communication,Marketing Planning in Organisations,Consumer behaviours,Customer Relationship Management-I,Customer Relationship Management-II,Sales Technics-I,Sales Technics-II,E-Marketing. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
3.Recognizes basic termination about economy. | 16, 9 | A |
1. Explains basic concepts in sales and marketing. | 16, 9 | A |
2. Interprets consumer behaviours and purchasing process. | 16, 9 | A |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Basic termination about economy | Lecture Notes |
2 | Development process of marketing and basic termination | Lecture Notes |
3 | Components of marketing combination | Lecture Notes |
4 | Marketing in service sector | Lecture Notes |
5 | Product-Product development | Lecture Notes |
6 | Price-Pricing | Lecture Notes |
7 | Promotion-Marketing Communication | Lecture Notes |
8 | Marketing Planning in Organisations | Lecture Notes |
9 | Consumer behaviours | Lecture Notes |
10 | Customer Relationship Management-I | Lecture Notes |
11 | Customer Relationship Management-II | Lecture Notes |
12 | Sales Technics-I | Lecture Notes |
13 | Sales Technics-II | Lecture Notes |
14 | E-Marketing | Lecture Notes |
Resources |
Course notes and relevant sources. |
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Sağlık Hizmetleri Paz-Dilaver Tengilimoğlu
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | The student acquires theoretical and practical knowledge related to opticianry field at a basic level. | X | | | | |
2 | Has knowledge of ethical principles and rules related to the field of opticianry. | X | | | | |
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental equipment and devices and technologies used in opticianry. | | X | | | |
4 | He carries out a given task independently, using his basic knowledge of the field of opticianry. | | X | | | |
5 | Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning. | | X | | | |
6 | The student uses communication skills that sales activities require. | | | | X | |
7 | The student complies with and contributes to quality management and processes. | | | | | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
ECTS / Workload Table |
Activities | Number of | Duration(Hour) | Total Workload(Hour) |
Course Hours | 14 | 2 | 28 |
Guided Problem Solving | 0 | 0 | 0 |
Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 |
Term Project | 0 | 0 | 0 |
Presentation of Project / Seminar | 0 | 0 | 0 |
Quiz | 0 | 0 | 0 |
Midterm Exam | 1 | 20 | 20 |
General Exam | 1 | 24 | 24 |
Performance Task, Maintenance Plan | 0 | 0 | 0 |
Total Workload(Hour) | 72 |
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(72/30) | 2 |
ECTS of the course: 30 hours of work is counted as 1 ECTS credit. |
Detail Informations of the Course
Course Description
Course | Code | Semester | T+P (Hour) | Credit | ECTS |
---|
SALES TECHNIQUES and MARKETING | OPT2242590 | Spring Semester | 2+0 | 2 | 2 |
Prerequisites Courses | |
Recommended Elective Courses | |
Language of Course | Turkish |
Course Level | Short Cycle (Associate's Degree) |
Course Type | Required |
Course Coordinator | Assist.Prof. Derya TUĞLU |
Name of Lecturer(s) | Assist.Prof. Derya TUĞLU |
Assistant(s) | not available |
Aim | It is aimed in this course to comprehend relationship of sales techniques and marketing communication; to teach effective communication and sales techniques in theory and practice.
|
Course Content | This course contains; Basic termination about economy,Development process of marketing and basic termination,Components of marketing combination ,Marketing in service sector,Product-Product development,Price-Pricing,Promotion-Marketing Communication,Marketing Planning in Organisations,Consumer behaviours,Customer Relationship Management-I,Customer Relationship Management-II,Sales Technics-I,Sales Technics-II,E-Marketing. |
Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
3.Recognizes basic termination about economy. | 16, 9 | A |
1. Explains basic concepts in sales and marketing. | 16, 9 | A |
2. Interprets consumer behaviours and purchasing process. | 16, 9 | A |
Teaching Methods: | 16: Question - Answer Technique, 9: Lecture Method |
Assessment Methods: | A: Traditional Written Exam |
Course Outline
Order | Subjects | Preliminary Work |
---|
1 | Basic termination about economy | Lecture Notes |
2 | Development process of marketing and basic termination | Lecture Notes |
3 | Components of marketing combination | Lecture Notes |
4 | Marketing in service sector | Lecture Notes |
5 | Product-Product development | Lecture Notes |
6 | Price-Pricing | Lecture Notes |
7 | Promotion-Marketing Communication | Lecture Notes |
8 | Marketing Planning in Organisations | Lecture Notes |
9 | Consumer behaviours | Lecture Notes |
10 | Customer Relationship Management-I | Lecture Notes |
11 | Customer Relationship Management-II | Lecture Notes |
12 | Sales Technics-I | Lecture Notes |
13 | Sales Technics-II | Lecture Notes |
14 | E-Marketing | Lecture Notes |
Resources |
Course notes and relevant sources. |
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Sağlık Hizmetleri Paz-Dilaver Tengilimoğlu
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş |
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications |
No | Program Qualification | Contribution Level |
1 | 2 | 3 | 4 | 5 |
1 | The student acquires theoretical and practical knowledge related to opticianry field at a basic level. | X | | | | |
2 | Has knowledge of ethical principles and rules related to the field of opticianry. | X | | | | |
3 | The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental equipment and devices and technologies used in opticianry. | | X | | | |
4 | He carries out a given task independently, using his basic knowledge of the field of opticianry. | | X | | | |
5 | Evaluates the basic knowledge and skills acquired in the field of opticianry with a critical approach; determines learning needs and directs learning. | | X | | | |
6 | The student uses communication skills that sales activities require. | | | | X | |
7 | The student complies with and contributes to quality management and processes. | | | | | |
8 | The student has sufficient consciousness about individual and public health, environmental protection and work safety issues. | | | | | |
9 | The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities. | X | | | | |
Assessment Methods
Contribution Level | Absolute Evaluation |
Rate of Midterm Exam to Success | | 40 |
Rate of Final Exam to Success | | 60 |
Total | | 100 |
Numerical Data
Ekleme Tarihi: 10/11/2023 - 15:10Son Güncelleme Tarihi: 10/11/2023 - 15:10
×- A-Z Programs
- Undergraduate
- Graduate
- Academic Calendar
- Double Major & Minor Programs
- Erasmus
- Prospective Students
- Registration
- Re-Enrolment
- Fees
- Directorate of Registrar’s Office
- FAQ
- Accommodation
- Scholarships
- Lateral and Vertical Transfer
- Summer School
- Preparation
- Transportation