The aim of the course is to comprehend the relationship between sales techniques and marketing communication; It is aimed to teach effective communication and sales techniques theoretically and practically.
Course Content
This course contains; Basic termination about economy
,Development process of marketing and basic termination,Components of marketing combination,Marketing in services sector,Product and product development,Price and pricing
,Promotion and marketing communication
,Marketing planning in business organisations
,Consumer behaviours
,Customer Relationship Management in Hearing Aid Businesses-I
,Customer Relationship Management in Hearing Aid Businesses-II
,Sales Technics-I
,Sales Technics-II
,E-Marketing
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Defines the concepts of marketing management and components of marketing combination.
16, 9
A
Tells about the marketing communication and customer relationship management.
16, 9
A
Describes the consumer behaviours and sales technics.
Development process of marketing and basic termination
3
Components of marketing combination
4
Marketing in services sector
5
Product and product development
6
Price and pricing
7
Promotion and marketing communication
8
Marketing planning in business organisations
9
Consumer behaviours
10
Customer Relationship Management in Hearing Aid Businesses-I
11
Customer Relationship Management in Hearing Aid Businesses-II
12
Sales Technics-I
13
Sales Technics-II
14
E-Marketing
Resources
Powerpoint presentations and word files
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
2
28
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
0
0
0
Term Project
0
0
0
Presentation of Project / Seminar
0
0
0
Quiz
0
0
0
Midterm Exam
1
20
20
General Exam
1
20
20
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
68
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(68/30)
2
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
SALES and MARKETING in HEARING AID CENTER
-
Spring Semester
2+0
2
2
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of Course
Turkish
Course Level
Short Cycle (Associate's Degree)
Course Type
Elective
Course Coordinator
Assist.Prof. Derya TUĞLU
Name of Lecturer(s)
Assist.Prof. Deniz SÖNMEZ
Assistant(s)
Aim
The aim of the course is to comprehend the relationship between sales techniques and marketing communication; It is aimed to teach effective communication and sales techniques theoretically and practically.
Course Content
This course contains; Basic termination about economy
,Development process of marketing and basic termination,Components of marketing combination,Marketing in services sector,Product and product development,Price and pricing
,Promotion and marketing communication
,Marketing planning in business organisations
,Consumer behaviours
,Customer Relationship Management in Hearing Aid Businesses-I
,Customer Relationship Management in Hearing Aid Businesses-II
,Sales Technics-I
,Sales Technics-II
,E-Marketing
.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
Defines the concepts of marketing management and components of marketing combination.
16, 9
A
Tells about the marketing communication and customer relationship management.
16, 9
A
Describes the consumer behaviours and sales technics.
Development process of marketing and basic termination
3
Components of marketing combination
4
Marketing in services sector
5
Product and product development
6
Price and pricing
7
Promotion and marketing communication
8
Marketing planning in business organisations
9
Consumer behaviours
10
Customer Relationship Management in Hearing Aid Businesses-I
11
Customer Relationship Management in Hearing Aid Businesses-II
12
Sales Technics-I
13
Sales Technics-II
14
E-Marketing
Resources
Powerpoint presentations and word files
Pazarlama İlkeleri- Prof. Dr. İsmet Mucuk
Pazarlama İlkeleri-Prof.Dr.Baybars Tek
Satışta Başarı-Frank Bettger
Hizmet Pazarlaması TSEV yayınları
Ekip çalışması ve Liderlik- Acar Baltaş
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
The student acquires theoretical and practical knowledge related to his field at a basic level.
X
2
The student owns information about moral discipline and ethical rules related to his field.
X
3
The student uses theoretical and practical knowledge related to his field at a basic level; basic fundamental computer programs and related technologies.
X
4
The student manages a duty independently by using the knowledge about his field at a basic level.
X
5
The student evaluates the knowledge about his field at a basic level with a critical approach, he designates his learning needs and directs his learning.
X
6
The student uses information and communication technologies with at least at basic level of European Computer Using Licence basic level of computer software which his field of study requires.
X
7
The student complies with and contributes to quality management and processes.
X
8
The student has sufficient consciousness about individual and public health, environmental protection and work safety issues.
X
9
The student acts in accordance with laws, regulations, legislations and professional ethics related to individual duties, rights and responsibilities.
