Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | YBS3154060 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 Pazartesi 14:30-15:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Assist.Prof. Beyza TOKSOY |
| Assistant(s) | |
| Aim | Entrepreneurship and innovation are the two factors which create highest value in the new economy. This course aims to create awareness on entrepreneurship, intrapreneurship and innovation among students and equip them with knowledge they will utilize in their careers. |
| Course Content | This course contains; Entrepreneurs, entrepreneurship, basic concepts related to entrepreneurship fundamentals of entrepreneurial thinking, to test the entrepreneurial personality,Entrepreneurship Business idea development process of creative problem solving and creativity techniques Innovation,Business plan concept and business plan elements (market research) to investigate the market, using primary and secondary sources, identification of customers, current and future needs,Business plan concept and business plan elements (marketing plan) within a marketing plan to examine the marketing mix (product, price, place, promotion),Business plan concept and business plan elements (production (manufacturing / services) plan) planning of production,Business plan concept and business plan elements (management plan) adaptation of the Board's functions are handled based on the business plan of Human Resource Management,Business plan concept and business plan elements (financial plan), finding financial resources, investment planning, preparation of financial statements and financial management aspects of accounting. (Budget and cash flow).,Workshops for market research and marketing plan,Production (manufacturing / services) workshop for the plan to work,Workshop on the management plan,Workshop for financial plan,Business plan items and holistic perspective, sample business practices, sustainability, to Manage Change and Growth, Knowledge Management,Business plan writing and presentation,Business plan writing and presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1 Will be able to identify the basic concepts of entrepreneurship. | 10, 9 | A |
| 1.1 Recognizes when the business idea is valueable and innovative. | ||
| 1.2 Differentiates SME management and problems from large corporations. | ||
| 2 The student will be able to create a business plan and business model. | 10, 9 | A |
| 2.1 Applies market research methods for a business idea. | ||
| 2.2 Makes financial planning for a business idea. | ||
| 3. Will be able to make profit/loss optimization. | 10, 9 | A |
| 3.1 Makes production planning for business idea related goods / services . | ||
| 3.2 Learns about profit maximization. | ||
| 4 Effectively presents business idea to angel investors. | 10, 9 | A |
| 4.1 Explains how to access different investment resources. | ||
| 4.2 Explains how to present a business idea to investors. | ||
| 5. The student will be able to develop business ideas within the institution. | 10, 9 | A |
| 5.1 Performs analysis for customer development. | ||
| 5.2 Revises product/service idea according to customer needs. |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Entrepreneurs, entrepreneurship, basic concepts related to entrepreneurship fundamentals of entrepreneurial thinking, to test the entrepreneurial personality | |
| 2 | Entrepreneurship Business idea development process of creative problem solving and creativity techniques Innovation | |
| 3 | Business plan concept and business plan elements (market research) to investigate the market, using primary and secondary sources, identification of customers, current and future needs | |
| 4 | Business plan concept and business plan elements (marketing plan) within a marketing plan to examine the marketing mix (product, price, place, promotion) | |
| 5 | Business plan concept and business plan elements (production (manufacturing / services) plan) planning of production | |
| 6 | Business plan concept and business plan elements (management plan) adaptation of the Board's functions are handled based on the business plan of Human Resource Management | |
| 7 | Business plan concept and business plan elements (financial plan), finding financial resources, investment planning, preparation of financial statements and financial management aspects of accounting. (Budget and cash flow). | |
| 8 | Workshops for market research and marketing plan | |
| 9 | Production (manufacturing / services) workshop for the plan to work | |
| 10 | Workshop on the management plan | |
| 11 | Workshop for financial plan | |
| 12 | Business plan items and holistic perspective, sample business practices, sustainability, to Manage Change and Growth, Knowledge Management | |
| 13 | Business plan writing and presentation | |
| 14 | Business plan writing and presentation |
| Resources |
| Lecture notes, case studies, power point presentations and videos |
| Alexander Osterwalder, Yves Pigneur, İş Modeli Üretimi, Optimist Paul Trott - Innovation Management and New Product Development, Prentice Hall Entrepreneurial Small Business. 6th Edition (2021). By Jerome Katz and Richard Green. McGraw-Hill/Irwin. Entrepreneurship: Theory, Process, Practice 11th Edition (2019). By Donald F. Kuratko. Cengage Learning |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of information and management. | ||||||
| 2 | Describes the necessary mathematical and statistical methods in the field of information and management. | ||||||
| 3 | Uses at least one computer program in the field of information and management. | ||||||
| 4 | Sustains proficiency in a foreign language requiredor information and management studies. | ||||||
| 5 | Prepares informatics/software projects and work in a team. | ||||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.7. Uses theoretical and practical expertise in the field of information and management | ||||||
| 7 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Writes software in different platforms such as desktop, mobile, web on its own and / or in a team. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 2 | 20 | 40 | |||
| Term Project | 2 | 10 | 20 | |||
| Presentation of Project / Seminar | 2 | 10 | 20 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 1 | 15 | 15 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 137 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(137/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| ENTREPRENEURSHIP | YBS3154060 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Pazartesi 12:45-13:30 Pazartesi 13:30-14:15 Pazartesi 14:30-15:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assoc.Prof. Elif BAYKAL |
| Name of Lecturer(s) | Assist.Prof. Beyza TOKSOY |
| Assistant(s) | |
| Aim | Entrepreneurship and innovation are the two factors which create highest value in the new economy. This course aims to create awareness on entrepreneurship, intrapreneurship and innovation among students and equip them with knowledge they will utilize in their careers. |
| Course Content | This course contains; Entrepreneurs, entrepreneurship, basic concepts related to entrepreneurship fundamentals of entrepreneurial thinking, to test the entrepreneurial personality,Entrepreneurship Business idea development process of creative problem solving and creativity techniques Innovation,Business plan concept and business plan elements (market research) to investigate the market, using primary and secondary sources, identification of customers, current and future needs,Business plan concept and business plan elements (marketing plan) within a marketing plan to examine the marketing mix (product, price, place, promotion),Business plan concept and business plan elements (production (manufacturing / services) plan) planning of production,Business plan concept and business plan elements (management plan) adaptation of the Board's functions are handled based on the business plan of Human Resource Management,Business plan concept and business plan elements (financial plan), finding financial resources, investment planning, preparation of financial statements and financial management aspects of accounting. (Budget and cash flow).,Workshops for market research and marketing plan,Production (manufacturing / services) workshop for the plan to work,Workshop on the management plan,Workshop for financial plan,Business plan items and holistic perspective, sample business practices, sustainability, to Manage Change and Growth, Knowledge Management,Business plan writing and presentation,Business plan writing and presentation. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1 Will be able to identify the basic concepts of entrepreneurship. | 10, 9 | A |
| 1.1 Recognizes when the business idea is valueable and innovative. | ||
| 1.2 Differentiates SME management and problems from large corporations. | ||
| 2 The student will be able to create a business plan and business model. | 10, 9 | A |
| 2.1 Applies market research methods for a business idea. | ||
| 2.2 Makes financial planning for a business idea. | ||
| 3. Will be able to make profit/loss optimization. | 10, 9 | A |
| 3.1 Makes production planning for business idea related goods / services . | ||
| 3.2 Learns about profit maximization. | ||
| 4 Effectively presents business idea to angel investors. | 10, 9 | A |
| 4.1 Explains how to access different investment resources. | ||
| 4.2 Explains how to present a business idea to investors. | ||
| 5. The student will be able to develop business ideas within the institution. | 10, 9 | A |
| 5.1 Performs analysis for customer development. | ||
| 5.2 Revises product/service idea according to customer needs. |
| Teaching Methods: | 10: Discussion Method, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Entrepreneurs, entrepreneurship, basic concepts related to entrepreneurship fundamentals of entrepreneurial thinking, to test the entrepreneurial personality | |
| 2 | Entrepreneurship Business idea development process of creative problem solving and creativity techniques Innovation | |
| 3 | Business plan concept and business plan elements (market research) to investigate the market, using primary and secondary sources, identification of customers, current and future needs | |
| 4 | Business plan concept and business plan elements (marketing plan) within a marketing plan to examine the marketing mix (product, price, place, promotion) | |
| 5 | Business plan concept and business plan elements (production (manufacturing / services) plan) planning of production | |
| 6 | Business plan concept and business plan elements (management plan) adaptation of the Board's functions are handled based on the business plan of Human Resource Management | |
| 7 | Business plan concept and business plan elements (financial plan), finding financial resources, investment planning, preparation of financial statements and financial management aspects of accounting. (Budget and cash flow). | |
| 8 | Workshops for market research and marketing plan | |
| 9 | Production (manufacturing / services) workshop for the plan to work | |
| 10 | Workshop on the management plan | |
| 11 | Workshop for financial plan | |
| 12 | Business plan items and holistic perspective, sample business practices, sustainability, to Manage Change and Growth, Knowledge Management | |
| 13 | Business plan writing and presentation | |
| 14 | Business plan writing and presentation |
| Resources |
| Lecture notes, case studies, power point presentations and videos |
| Alexander Osterwalder, Yves Pigneur, İş Modeli Üretimi, Optimist Paul Trott - Innovation Management and New Product Development, Prentice Hall Entrepreneurial Small Business. 6th Edition (2021). By Jerome Katz and Richard Green. McGraw-Hill/Irwin. Entrepreneurship: Theory, Process, Practice 11th Edition (2019). By Donald F. Kuratko. Cengage Learning |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of information and management. | ||||||
| 2 | Describes the necessary mathematical and statistical methods in the field of information and management. | ||||||
| 3 | Uses at least one computer program in the field of information and management. | ||||||
| 4 | Sustains proficiency in a foreign language requiredor information and management studies. | ||||||
| 5 | Prepares informatics/software projects and work in a team. | ||||||
| 6 | Constantly updates himself / herself by following developments in science and technology with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.7. Uses theoretical and practical expertise in the field of information and management | ||||||
| 7 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication skills. | ||||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of community involvement adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in various disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Writes software in different platforms such as desktop, mobile, web on its own and / or in a team. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |