Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL RETAIL MANAGEMENT | ULF4171040 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 12:45-13:30 Perşembe 13:30-14:15 Perşembe 14:30-15:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Metin GÜRLER |
| Name of Lecturer(s) | Assist.Prof. Metin GÜRLER |
| Assistant(s) | |
| Aim | .To teach the basics of international retailing to future international retailers, those who are interested in retailing and those who want a career in this field .To teach planning, company establishment, location selection, personnel selection, setting short-medium-long term goals, and the importance of target customer selection .To explain the importance of branding and website establishment in international retailing, as well as issues such as target market selection for overseas retailing .To teach students how to register trademark and domain both at home (Türkiye) and abroad for the product(s) they want to export and import .To teach the methods of finding B2B customers abroad and the ability to analyze the target market .To teach basic information, strategies and brand management issues regarding international retailing on the basis of global supply and value chains concepts. |
| Course Content | This course contains; .Meeting .Introduction of the Course .Establishing the Relationship Between the Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Foreign Trade and Especially Exports in the Growth of the Country's Economy,,Examining the Global Demand for Macro and Micro Exports,.Examination of Traditional Trade Methods and Indicators for E-commerce and E-commerce Infrastructure .Examination of Traditional Store (Wholesale And/Or Retail), On-line Store, E-Commerce Shopping Platforms,Understanding the Meaning and the Importance of the Global Supply and Value Chain,.Types of Companies at Home (Domestic/Türkiye) and Abroad .Location Selection in Company Establishment .Wholesale, Retail and Distributor Definitions,Carrying Out Studies on the Domestic Market Analysis of the Product/Products, Which the Students Want to Import,Applying the Trademark and Domain Registration for the Product, Which the Students Import and Think to Sell Domestically,To Be Able to Analyze the Foreign Target Market of the Product/Products, which the Students Want to Export; Target Market Determination With the Help of Index Using Min-Max Methodology for the Various Metrics (Indicators),Applying the Trademark and Domain Registration for the product, Which the Students Want to Rxport and Think to Sell Abroad,Finding B2B Customers for Overseas Markets,Target Customers and Short-Medium-Long-term Sales Targets to Sell Imported or Domestically Produced Products Under teh Foreigners' Licences,Examination of Examples of Foreign Online Market Places,Methods to Find B2B Customers Abroad, Especially in the UK, USA and Canada,.Coding of products that will be subject to foreign trade (Chapter/Hormonised System "HS"/Standard International Trade Classification "SITC"/Broad Economic Classification "BEC", etc.) .Firm activity codes (NACE/ISIC etc.) .Trademark registration classifications (NICE). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 7.1.Interprets NICE class codes for Trademark registrations of product(s), which will be traded in international retail markets | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1. Will be able to learn the stages of establishing a company | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.1. Applies company establishment methods | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.2. Interprets the importance of location selection, personnel selection, setting short-medium-long term goals, target customer selection during company establishment | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.3. Matches the activity codes of the company according to NACE and ISIC classification | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2. Will be able to analyse the meaning and importance of foreign trade and internationalization | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.1. Interprets the importance of foreign trade for the country | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.2. Categorizes the stages of internationalization | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.3. Lists the basics of international retailing | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3. Will be able to analyses the meaning and importance of the global supply and value chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3.1. Interprets the meaning and importance of global supply chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3.2. Interprets the meaning and importance of the global value chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4. Will be able to benchmark the traditional and modern trade methods with the e-commerce | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4.1. Analyses traditional and modern trade methods | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4.2. Defines the domestic and global e-commerce | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5. Will be able to analyse the domestic market of the product/products, which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5.1. Finds and lists the suppliers (exporting countries) in the world for the product(s), which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5.2. Analyses Türkiye's imports in the product/products, which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6. Will be able to analyse the foreign market of the product/products, which they want to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.1. Finds and lsits the countries that import (demand) the most in the world in the product(s), which they want to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.2. Analyses the macroeconomic indicators of the target markets, which they have identified | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.3. Analyses Türkiye's market share in the target markets, which they have identified | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.4. Analyses the target markets by creating an index as a result of the analysis made with foreign trade, macroeconomic indicators and ICT infrastructure indicators for international B2B and B2C trade for the products and sectors subject to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.5. Ranks the countries according to their scores (values) in the Target Market Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7. Will be able to establish a cause-effect relationship between issues such as target market selection for overseas retailing, as well as the importance of branding and the website establishment in international retailing | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7.2. Checks whether a trademark has been registered before, both domestically and abroad (internationally) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7.3. Checks whether the domain of the website, which will be established, has been registered before for both domestically and abroad (internationally) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8. Will be able to find B2B customers abroad from different platforms, especially for international markets such as the UK, USA and Canada | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.1. Finds B2B customers in global markets abroad | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.2. Finds B2B customers in the UK | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.3. Finds B2B customers in USA | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.4. Finds B2B customers in Canada | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.5. Finds marketplaces in target markets for e-commerce abroad | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | .Meeting .Introduction of the Course .Establishing the Relationship Between the Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Foreign Trade and Especially Exports in the Growth of the Country's Economy, | |
| 2 | Examining the Global Demand for Macro and Micro Exports | |
| 3 | .Examination of Traditional Trade Methods and Indicators for E-commerce and E-commerce Infrastructure .Examination of Traditional Store (Wholesale And/Or Retail), On-line Store, E-Commerce Shopping Platforms | |
| 4 | Understanding the Meaning and the Importance of the Global Supply and Value Chain | |
| 5 | .Types of Companies at Home (Domestic/Türkiye) and Abroad .Location Selection in Company Establishment .Wholesale, Retail and Distributor Definitions | |
| 6 | Carrying Out Studies on the Domestic Market Analysis of the Product/Products, Which the Students Want to Import | |
| 7 | Applying the Trademark and Domain Registration for the Product, Which the Students Import and Think to Sell Domestically | |
| 8 | To Be Able to Analyze the Foreign Target Market of the Product/Products, which the Students Want to Export; Target Market Determination With the Help of Index Using Min-Max Methodology for the Various Metrics (Indicators) | |
| 9 | Applying the Trademark and Domain Registration for the product, Which the Students Want to Rxport and Think to Sell Abroad | |
| 10 | Finding B2B Customers for Overseas Markets | |
| 11 | Target Customers and Short-Medium-Long-term Sales Targets to Sell Imported or Domestically Produced Products Under teh Foreigners' Licences | |
| 12 | Examination of Examples of Foreign Online Market Places | |
| 13 | Methods to Find B2B Customers Abroad, Especially in the UK, USA and Canada | |
| 14 | .Coding of products that will be subject to foreign trade (Chapter/Hormonised System "HS"/Standard International Trade Classification "SITC"/Broad Economic Classification "BEC", etc.) .Firm activity codes (NACE/ISIC etc.) .Trademark registration classifications (NICE) |
| Resources |
| Books and reports related with the course 1.Retail Management (Anadolu University, Ed: Prof.Dr. Gülfidan BARIŞ, 2018) 2.Türkiye e-commerce ecosystem, https://media.iyzico.com/b/2023/07/2022-e-ticaret-ekosistemi-raporu.pdf 3.The Outstanding Success of E-Commerce, Change in Consumer Behaviors and Digitalization - Deloitte Digital, https://tusiad.org/tr/yayinlar/raporlar/item/download/9728_ce3d201bbb31092af531cbeebbd6e25e 4.Potential E-Export Markets, https://ticaret.gov.tr/data/632b143413b8767974670b97/Potansiyel%20E-%C4%B0hracat%20Pazarlar%C4%B1.pdf 5.E-Commerce Academy, https://www.eticaret.gov.tr/cevrimiciegitim/tum-egitimler 6.Transformative power of the economy: e-commerce impact analysis, https://www.tubisad.org.tr/tr/images/pdf/tubisad-e-commerce_impact_assessment-launchpresentation.pdf |
| Additional resources for the course 1.TradeMap web sitesi, https://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1%7c%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c2%7c1%7c2%7c1%7c 2.MacMap web page, https://www.macmap.org/ 3.UNCTAD statistics web page, https://unctadstat.unctad.org/wds/ReportFolders/reportFolders.aspx 4.UNCTAD NTMs web page, https://trains.unctad.org/Default.aspx 5.Comtrade web page, https://comtrade.un.org/data/ DTÖ (WTO) web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 6.WTO web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 7.The World Bank statistics web page, https://data.worldbank.org/ 8.IMF data web page, http://data.imf.org/?sk=388DFA60-1D26-4ADE-B505-A05A558D9A42 9.WITS web page, https://wits.worldbank.org/ 10.Eurostat Comext web page, http://epp.eurostat.ec.europa.eu/newxtweb/setupdimselection.do 11.OECD statistics web page, https://stats.oecd.org/ 12.BIS statistics web page, https://stats.bis.org/statx/toc/LBS.html 13.TURKSTAT web page, https://biruni.tuik.gov.tr/disticaretapp/menu.zul 14.Turkish Exporters' Assembly (TİM) web page, https://www.tim.org.tr/tr/ihracat-rakamlari.html 15.TPE web page: https://online.turkpatent.gov.tr/trademark-search/pub/trademark_search 16.Nic.tr domain registration https://nic.tr/index.php?PHPSESSID=1648979659957013228689363&USRACTN=DOMAINSRCH 17.WIPO trademark search: https://branddb.wipo.int/branddb/en/ 18.TPE Trademark Nice Classification. https://webim.turkpatent.gov.tr/file/fc26818f-fa52-4dbe-9409-ad9116652a0e?download 19.Canadian Importers Database (CID). https://www.ic.gc.ca/app/scr/ic/sbms/cid/searchProduct.html?lang=eng 20.Global importes and exporters, Kompass. https://tr.kompass.com/ 21.US importers, Trade Data from US Customs. https://portexaminer.com/ 22.British importters and exporters, UK Trade Info. https://www.uktradeinfo.com/ 23.Global importers, Importgenius Global Trade Data. https://www.importgenius.com/?utm_source=google&utm_medium=1012782&utm_campaign=&utm_term=importgenius&utm_content=121018873130&gclid=Cj0KCQiA5NSdBhDfARIsALzs2EAcObTX0Go7SfZTsAzHsYtGxZPyRThLFTrd13SScmjHl1QC_ZPA_HsaAo37EALw_wcB 24.Europages. https://www.europages.co.uk/companies/leather%20bag.html 25.Domain control and registration web pages, https://www.domain.com/domains?utm_campaign=generic_PPC&utm_source=googleads&utm_medium=genericsearch&channelid=P13C46098636S570N0B5578A30D4499E0000V114&utm_source=google&utm_medium=genericsearch&gclsrc=aw.ds&gad=1&gclid=CjwKCAjwsKqoBhBPEiwALrrqiJp0FPMfPariBtEVo97Zztn_2CUfKwAiZcj-B6Rnz5ED-vK9qICaZRoCBAoQAvD_BwE&gclsrc=aw.ds https://www.godaddy.com/tr-tr/domain 26.International Telecommunication Union (ITU) Statistics, https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx 27.WIPO (World Intellectual Property Organization) statistics, https://www3.wipo.int/ipstats/key-search/indicator 28.Global Innovation Index (WIPO GII), https://www.wipo.int/global_innovation_index/en/ 29.ITU ICT Development Index, https://www.itu.int/en/ITU-D/Statistics/Pages/IDI/default.aspx 30.Network Readiness Index, https://networkreadinessindex.org/ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Uluslararası ticaret ve finansman alanında teorik bilgileri tanımlar. | X | |||||
| 2 | Uluslararası ticaret ve finansman alanında gerekli matematiksel ve istatistiki yöntemleri anlatır. | X | |||||
| 3 | Uluslararası ticaret ve finansman alanında gerekli en az bir bilgisayar programı kullanır. | X | |||||
| 4 | Uluslararası ticaret ve finansman alanında gerekli olan mesleki yabancı dil yeterliliğini gösterir. | ||||||
| 5 | Uluslararası ticaret ve finansman alanında projeler hazırlar ve takım çalışmalarını yönetir. | X | |||||
| 6 | Mesleki alanda yaşam boyu öğrenmenin gerekliliği bilinciyle bilim ve teknolojideki gelişmeleri izleyerek kendini sürekli yenileyip edindiği bilgi ve becerileri eleştirel olarak değerlendirir. | X | |||||
| 7 | Uluslararası ticaret ve finansman alanında teorik ve uygulamaya yönelik bilgileri kullanır | X | |||||
| 8 | En az A1 düzeyinde bir yabancı dili kullanarak güncel teknolojileri takip eder, sözlü / yazılı iletişim kurar | ||||||
| 9 | Örgüt / kurumsal, iş ve toplumsal etik değerlerini benimser ve kullanır. | X | |||||
| 10 | Topluma hizmet duyarlılığı çerçevesinde, sosyal sorumluluk ilkelerini benimser ve gerektiğinde inisiyatif alır. | X | |||||
| 11 | Disiplinler arası çalışmalar yürütebilmek için farklı disiplinlerde (ekonomi, finans, sosyoloji, hukuk, işletme) temel bilgileri ve verileri analiz ederek alanında kullanır. | X | |||||
| 12 | Öğrenciler, küresel ticaret, ihracat-ithalat işlemleri, gümrük işlemleri ve dış ticaretin finansmanı alanlarında uzmanlık elde eder. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 1 | 16 | 16 | |||
| Term Project | 14 | 1 | 14 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 16 | 16 | |||
| General Exam | 1 | 20 | 20 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 150 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(150/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL RETAIL MANAGEMENT | ULF4171040 | Fall Semester | 3+0 | 3 | 5 |
| Course Program | Perşembe 12:45-13:30 Perşembe 13:30-14:15 Perşembe 14:30-15:15 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | Turkish |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Metin GÜRLER |
| Name of Lecturer(s) | Assist.Prof. Metin GÜRLER |
| Assistant(s) | |
| Aim | .To teach the basics of international retailing to future international retailers, those who are interested in retailing and those who want a career in this field .To teach planning, company establishment, location selection, personnel selection, setting short-medium-long term goals, and the importance of target customer selection .To explain the importance of branding and website establishment in international retailing, as well as issues such as target market selection for overseas retailing .To teach students how to register trademark and domain both at home (Türkiye) and abroad for the product(s) they want to export and import .To teach the methods of finding B2B customers abroad and the ability to analyze the target market .To teach basic information, strategies and brand management issues regarding international retailing on the basis of global supply and value chains concepts. |
| Course Content | This course contains; .Meeting .Introduction of the Course .Establishing the Relationship Between the Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Foreign Trade and Especially Exports in the Growth of the Country's Economy,,Examining the Global Demand for Macro and Micro Exports,.Examination of Traditional Trade Methods and Indicators for E-commerce and E-commerce Infrastructure .Examination of Traditional Store (Wholesale And/Or Retail), On-line Store, E-Commerce Shopping Platforms,Understanding the Meaning and the Importance of the Global Supply and Value Chain,.Types of Companies at Home (Domestic/Türkiye) and Abroad .Location Selection in Company Establishment .Wholesale, Retail and Distributor Definitions,Carrying Out Studies on the Domestic Market Analysis of the Product/Products, Which the Students Want to Import,Applying the Trademark and Domain Registration for the Product, Which the Students Import and Think to Sell Domestically,To Be Able to Analyze the Foreign Target Market of the Product/Products, which the Students Want to Export; Target Market Determination With the Help of Index Using Min-Max Methodology for the Various Metrics (Indicators),Applying the Trademark and Domain Registration for the product, Which the Students Want to Rxport and Think to Sell Abroad,Finding B2B Customers for Overseas Markets,Target Customers and Short-Medium-Long-term Sales Targets to Sell Imported or Domestically Produced Products Under teh Foreigners' Licences,Examination of Examples of Foreign Online Market Places,Methods to Find B2B Customers Abroad, Especially in the UK, USA and Canada,.Coding of products that will be subject to foreign trade (Chapter/Hormonised System "HS"/Standard International Trade Classification "SITC"/Broad Economic Classification "BEC", etc.) .Firm activity codes (NACE/ISIC etc.) .Trademark registration classifications (NICE). |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 7.1.Interprets NICE class codes for Trademark registrations of product(s), which will be traded in international retail markets | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1. Will be able to learn the stages of establishing a company | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.1. Applies company establishment methods | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.2. Interprets the importance of location selection, personnel selection, setting short-medium-long term goals, target customer selection during company establishment | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 1.3. Matches the activity codes of the company according to NACE and ISIC classification | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2. Will be able to analyse the meaning and importance of foreign trade and internationalization | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.1. Interprets the importance of foreign trade for the country | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.2. Categorizes the stages of internationalization | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 2.3. Lists the basics of international retailing | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3. Will be able to analyses the meaning and importance of the global supply and value chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3.1. Interprets the meaning and importance of global supply chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 3.2. Interprets the meaning and importance of the global value chain | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4. Will be able to benchmark the traditional and modern trade methods with the e-commerce | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4.1. Analyses traditional and modern trade methods | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 4.2. Defines the domestic and global e-commerce | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5. Will be able to analyse the domestic market of the product/products, which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5.1. Finds and lists the suppliers (exporting countries) in the world for the product(s), which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 5.2. Analyses Türkiye's imports in the product/products, which they want to import | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6. Will be able to analyse the foreign market of the product/products, which they want to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.1. Finds and lsits the countries that import (demand) the most in the world in the product(s), which they want to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.2. Analyses the macroeconomic indicators of the target markets, which they have identified | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.3. Analyses Türkiye's market share in the target markets, which they have identified | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.4. Analyses the target markets by creating an index as a result of the analysis made with foreign trade, macroeconomic indicators and ICT infrastructure indicators for international B2B and B2C trade for the products and sectors subject to export | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 6.5. Ranks the countries according to their scores (values) in the Target Market Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7. Will be able to establish a cause-effect relationship between issues such as target market selection for overseas retailing, as well as the importance of branding and the website establishment in international retailing | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7.2. Checks whether a trademark has been registered before, both domestically and abroad (internationally) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 7.3. Checks whether the domain of the website, which will be established, has been registered before for both domestically and abroad (internationally) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8. Will be able to find B2B customers abroad from different platforms, especially for international markets such as the UK, USA and Canada | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.1. Finds B2B customers in global markets abroad | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.2. Finds B2B customers in the UK | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.3. Finds B2B customers in USA | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.4. Finds B2B customers in Canada | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| 8.5. Finds marketplaces in target markets for e-commerce abroad | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | A, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | .Meeting .Introduction of the Course .Establishing the Relationship Between the Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Foreign Trade and Especially Exports in the Growth of the Country's Economy, | |
| 2 | Examining the Global Demand for Macro and Micro Exports | |
| 3 | .Examination of Traditional Trade Methods and Indicators for E-commerce and E-commerce Infrastructure .Examination of Traditional Store (Wholesale And/Or Retail), On-line Store, E-Commerce Shopping Platforms | |
| 4 | Understanding the Meaning and the Importance of the Global Supply and Value Chain | |
| 5 | .Types of Companies at Home (Domestic/Türkiye) and Abroad .Location Selection in Company Establishment .Wholesale, Retail and Distributor Definitions | |
| 6 | Carrying Out Studies on the Domestic Market Analysis of the Product/Products, Which the Students Want to Import | |
| 7 | Applying the Trademark and Domain Registration for the Product, Which the Students Import and Think to Sell Domestically | |
| 8 | To Be Able to Analyze the Foreign Target Market of the Product/Products, which the Students Want to Export; Target Market Determination With the Help of Index Using Min-Max Methodology for the Various Metrics (Indicators) | |
| 9 | Applying the Trademark and Domain Registration for the product, Which the Students Want to Rxport and Think to Sell Abroad | |
| 10 | Finding B2B Customers for Overseas Markets | |
| 11 | Target Customers and Short-Medium-Long-term Sales Targets to Sell Imported or Domestically Produced Products Under teh Foreigners' Licences | |
| 12 | Examination of Examples of Foreign Online Market Places | |
| 13 | Methods to Find B2B Customers Abroad, Especially in the UK, USA and Canada | |
| 14 | .Coding of products that will be subject to foreign trade (Chapter/Hormonised System "HS"/Standard International Trade Classification "SITC"/Broad Economic Classification "BEC", etc.) .Firm activity codes (NACE/ISIC etc.) .Trademark registration classifications (NICE) |
| Resources |
| Books and reports related with the course 1.Retail Management (Anadolu University, Ed: Prof.Dr. Gülfidan BARIŞ, 2018) 2.Türkiye e-commerce ecosystem, https://media.iyzico.com/b/2023/07/2022-e-ticaret-ekosistemi-raporu.pdf 3.The Outstanding Success of E-Commerce, Change in Consumer Behaviors and Digitalization - Deloitte Digital, https://tusiad.org/tr/yayinlar/raporlar/item/download/9728_ce3d201bbb31092af531cbeebbd6e25e 4.Potential E-Export Markets, https://ticaret.gov.tr/data/632b143413b8767974670b97/Potansiyel%20E-%C4%B0hracat%20Pazarlar%C4%B1.pdf 5.E-Commerce Academy, https://www.eticaret.gov.tr/cevrimiciegitim/tum-egitimler 6.Transformative power of the economy: e-commerce impact analysis, https://www.tubisad.org.tr/tr/images/pdf/tubisad-e-commerce_impact_assessment-launchpresentation.pdf |
| Additional resources for the course 1.TradeMap web sitesi, https://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1%7c%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c2%7c1%7c2%7c1%7c 2.MacMap web page, https://www.macmap.org/ 3.UNCTAD statistics web page, https://unctadstat.unctad.org/wds/ReportFolders/reportFolders.aspx 4.UNCTAD NTMs web page, https://trains.unctad.org/Default.aspx 5.Comtrade web page, https://comtrade.un.org/data/ DTÖ (WTO) web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 6.WTO web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 7.The World Bank statistics web page, https://data.worldbank.org/ 8.IMF data web page, http://data.imf.org/?sk=388DFA60-1D26-4ADE-B505-A05A558D9A42 9.WITS web page, https://wits.worldbank.org/ 10.Eurostat Comext web page, http://epp.eurostat.ec.europa.eu/newxtweb/setupdimselection.do 11.OECD statistics web page, https://stats.oecd.org/ 12.BIS statistics web page, https://stats.bis.org/statx/toc/LBS.html 13.TURKSTAT web page, https://biruni.tuik.gov.tr/disticaretapp/menu.zul 14.Turkish Exporters' Assembly (TİM) web page, https://www.tim.org.tr/tr/ihracat-rakamlari.html 15.TPE web page: https://online.turkpatent.gov.tr/trademark-search/pub/trademark_search 16.Nic.tr domain registration https://nic.tr/index.php?PHPSESSID=1648979659957013228689363&USRACTN=DOMAINSRCH 17.WIPO trademark search: https://branddb.wipo.int/branddb/en/ 18.TPE Trademark Nice Classification. https://webim.turkpatent.gov.tr/file/fc26818f-fa52-4dbe-9409-ad9116652a0e?download 19.Canadian Importers Database (CID). https://www.ic.gc.ca/app/scr/ic/sbms/cid/searchProduct.html?lang=eng 20.Global importes and exporters, Kompass. https://tr.kompass.com/ 21.US importers, Trade Data from US Customs. https://portexaminer.com/ 22.British importters and exporters, UK Trade Info. https://www.uktradeinfo.com/ 23.Global importers, Importgenius Global Trade Data. https://www.importgenius.com/?utm_source=google&utm_medium=1012782&utm_campaign=&utm_term=importgenius&utm_content=121018873130&gclid=Cj0KCQiA5NSdBhDfARIsALzs2EAcObTX0Go7SfZTsAzHsYtGxZPyRThLFTrd13SScmjHl1QC_ZPA_HsaAo37EALw_wcB 24.Europages. https://www.europages.co.uk/companies/leather%20bag.html 25.Domain control and registration web pages, https://www.domain.com/domains?utm_campaign=generic_PPC&utm_source=googleads&utm_medium=genericsearch&channelid=P13C46098636S570N0B5578A30D4499E0000V114&utm_source=google&utm_medium=genericsearch&gclsrc=aw.ds&gad=1&gclid=CjwKCAjwsKqoBhBPEiwALrrqiJp0FPMfPariBtEVo97Zztn_2CUfKwAiZcj-B6Rnz5ED-vK9qICaZRoCBAoQAvD_BwE&gclsrc=aw.ds https://www.godaddy.com/tr-tr/domain 26.International Telecommunication Union (ITU) Statistics, https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx 27.WIPO (World Intellectual Property Organization) statistics, https://www3.wipo.int/ipstats/key-search/indicator 28.Global Innovation Index (WIPO GII), https://www.wipo.int/global_innovation_index/en/ 29.ITU ICT Development Index, https://www.itu.int/en/ITU-D/Statistics/Pages/IDI/default.aspx 30.Network Readiness Index, https://networkreadinessindex.org/ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Uluslararası ticaret ve finansman alanında teorik bilgileri tanımlar. | X | |||||
| 2 | Uluslararası ticaret ve finansman alanında gerekli matematiksel ve istatistiki yöntemleri anlatır. | X | |||||
| 3 | Uluslararası ticaret ve finansman alanında gerekli en az bir bilgisayar programı kullanır. | X | |||||
| 4 | Uluslararası ticaret ve finansman alanında gerekli olan mesleki yabancı dil yeterliliğini gösterir. | ||||||
| 5 | Uluslararası ticaret ve finansman alanında projeler hazırlar ve takım çalışmalarını yönetir. | X | |||||
| 6 | Mesleki alanda yaşam boyu öğrenmenin gerekliliği bilinciyle bilim ve teknolojideki gelişmeleri izleyerek kendini sürekli yenileyip edindiği bilgi ve becerileri eleştirel olarak değerlendirir. | X | |||||
| 7 | Uluslararası ticaret ve finansman alanında teorik ve uygulamaya yönelik bilgileri kullanır | X | |||||
| 8 | En az A1 düzeyinde bir yabancı dili kullanarak güncel teknolojileri takip eder, sözlü / yazılı iletişim kurar | ||||||
| 9 | Örgüt / kurumsal, iş ve toplumsal etik değerlerini benimser ve kullanır. | X | |||||
| 10 | Topluma hizmet duyarlılığı çerçevesinde, sosyal sorumluluk ilkelerini benimser ve gerektiğinde inisiyatif alır. | X | |||||
| 11 | Disiplinler arası çalışmalar yürütebilmek için farklı disiplinlerde (ekonomi, finans, sosyoloji, hukuk, işletme) temel bilgileri ve verileri analiz ederek alanında kullanır. | X | |||||
| 12 | Öğrenciler, küresel ticaret, ihracat-ithalat işlemleri, gümrük işlemleri ve dış ticaretin finansmanı alanlarında uzmanlık elde eder. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |