Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TARGET PRODUCIT and TARGET COUNTRY ANAL. in EXP. | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Metin GÜRLER |
| Name of Lecturer(s) | Assist.Prof. Metin GÜRLER |
| Assistant(s) | |
| Aim | To provide the foreign trade professionals of the future with the ability to measure the competition level of target products and sectors, to find target markets for the identified products and sectors, to identify and analyze the competitor countries (Competitor Analysis) may be encountered and the tariff and non-tariff barriers that may be encountered in these markets. |
| Course Content | This course contains; .Meeting, Introduction of the Course, .Establishing the Relationship between Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Exports in the Growth of the Country's Economy .Explaining the Relationship between Investment-Production-Export-Employment .The Methods of Determining the Competitiveness of the Product/Products to be Exported: Revealed Comparative Advantage (RCA) model .Each Student's Identification of the Target Product/Products .Determination of Which Sector the Target Product/Products are in,Determining the Target Product/Products that Students Will Work on During the Semester .Determining the Sector in Which the Target Product/Products are Located .Analyzing the Competitiveness of the Product/Products to be Exported on both the Sector (HS-2 Digit) and Product (HS-6 Digit) Basis, With the RCA Model,.Practical Determination of the Sector of the Target Product/Products That Each Student Has Determined as the Subject of Their Project During the Term to Export .Students Should Make Practical Analysis of the Competitiveness of the Product/Products They Want to Export on the Basis of Both Sector (HS-2 Digit) and Product (HS-6 Digit) With the RCA Model.,The Analysis of the Import-based Situation (Import Dependency) of the Product/Products With a Competitive Advantage,The Students Are Required to Apply the Analysis of the Import-based (Import Dependency) Situation of the Product/Products with a Competitive Advantage,.Finding Target Markets for Exported Products and Sectors .The Analysis of These Markets with Macroeconomic Indicators .The Analysis of the Market Share of Turkish Exporters in These Markets,.The Students Will Determine the Target Market for the Product/Products and Sectors, Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic iIdicators .Students Will Generate a Target Market Index (With Min-Max Method) .Student Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets,.The Students Will Determine the Target Market for the Product/Products and Sectors Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic Indicators .Students Will Create a Target Market Index (With Min-Max Method) .Students Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets ,The Analysis of Trade Agreements Such as the Free (Regional) Trade Agreement with Türkiye, If any, of the Countries Identified as the Target Market,The Students Will Make Applied Analysis of the Countries They Have Identified as the Target Market for the Product/Products They Have Chosen, Such As the Free (Regional) Trade Agreement with Türkiye, If Any,Determination of the Competitor Countries That May be Encountered in the Identified Target Market Countries and the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Competitor Analysis),Identifying Tariffs and Non-Tariff Barriers/Measures (NTMs) That Turkish Exporters May Encounter in Target Market Countries.,Determining the Competitor Countries That They May Encounter in the Target Market Countries for the Product/Products They Have Chosen (With the Excel Pivot Method) and Making the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Applied Competitor Analysis),.Practical (Applied) Determination of Tariffs and Non-Tariff Barriers/Measures (NTMs) That May be Encountered in Target Market Countries for the Product/Products, Which the Students Have Chosen .Finding B2B Customers in Target Markets. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to analyze the competitiveness of the product/products they want to export/import on the basis of both sector (HS-2 digit) and product (HS-6 digit) . | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 1.1. Analyzes the competitiveness of the product / products they want to export / import on the basis of 2 (sector) HS code | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 1.2. Analyzes the competitiveness of the product / products they want to export / import on the basis of 6 HS code | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2. Will be able to analyze macroeconomic indicators for exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.1. Matches the web pages/links to obtain the macroeconomic indicators from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.2. Interprets the macroeconomic indicators, which are obtained from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.3. Rearranges the macroeconomic indicators,which are obtained from International Economic Organizations by creating tables and figures | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.4. Compares (benchmarks) the macroeconomic indicators of Türkiye and the other countries, which are obtained from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3. Will be able to find the market share of Turkish exporters in the countries with the highest imports in the products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3.1. Identifies the countries, which import the most in exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3.2. Finds the market share of Turkish exporters in the countries with the highest imports in the products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4. Will be able to find a target market by creating an index with macroeconomic indicators for exported products and sectors (Target Market Analysis) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.1. Classifies macroeconomic and trade-related indicators of potential target market countries for exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.2. Creates an index using the minimum-maximum method with macroeconomic and trade-related indicators of possible target market countries for products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.3. Ranks the countries according to their scores (values) in the Target Market Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5. Will be able to analyze trade agreements such as the Free (Regional) Trade Agreement, Custom Union with Türkiye, if any, of the countries identified as the target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5.1. Identifies the countries with which Türkiye has trade agreements | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5.2. Determines whether the countries identified as target markets have trade agreements with Türkiye, if any. | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6. Will be able to identify competitor countries that may be encountered in the specified target market countries (Competitor Country Analysis). | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.1. Identifes the supplying countries to the specified target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.2. Identifes the market share of supplying countries in the specified target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.3. Classifies the macroeconomic indicators and the trade-related indicators of the identified competitor countries with the target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.4. Creates an index using the minimum-maximum method with macroeconomic indicators and trade-related indicators of possible competitor countries with the target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.5. Ranks the competitor countries according to their scores (values) in the Competitor Country Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7. Will be able to analyze the trade relations (agreements) of the identified competitor countries with the target market country | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7.1. Identifies the trade agreements of the countries identified as target markets | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7.2. Determines whether the countries identified as target markets have trade agreements with competitor countries, if any | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8. Will be able to identify tariffs and non-tariff barriers/measures (NTMs) that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8.1. Identifying tariffs that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8.2. Identifying non-tariff barriers/measures (NTMs) that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | .Meeting, Introduction of the Course, .Establishing the Relationship between Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Exports in the Growth of the Country's Economy .Explaining the Relationship between Investment-Production-Export-Employment .The Methods of Determining the Competitiveness of the Product/Products to be Exported: Revealed Comparative Advantage (RCA) model .Each Student's Identification of the Target Product/Products .Determination of Which Sector the Target Product/Products are in | |
| 2 | Determining the Target Product/Products that Students Will Work on During the Semester .Determining the Sector in Which the Target Product/Products are Located .Analyzing the Competitiveness of the Product/Products to be Exported on both the Sector (HS-2 Digit) and Product (HS-6 Digit) Basis, With the RCA Model | |
| 3 | .Practical Determination of the Sector of the Target Product/Products That Each Student Has Determined as the Subject of Their Project During the Term to Export .Students Should Make Practical Analysis of the Competitiveness of the Product/Products They Want to Export on the Basis of Both Sector (HS-2 Digit) and Product (HS-6 Digit) With the RCA Model. | |
| 4 | The Analysis of the Import-based Situation (Import Dependency) of the Product/Products With a Competitive Advantage | |
| 5 | The Students Are Required to Apply the Analysis of the Import-based (Import Dependency) Situation of the Product/Products with a Competitive Advantage | |
| 6 | .Finding Target Markets for Exported Products and Sectors .The Analysis of These Markets with Macroeconomic Indicators .The Analysis of the Market Share of Turkish Exporters in These Markets | |
| 7 | .The Students Will Determine the Target Market for the Product/Products and Sectors, Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic iIdicators .Students Will Generate a Target Market Index (With Min-Max Method) .Student Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets | |
| 8 | .The Students Will Determine the Target Market for the Product/Products and Sectors Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic Indicators .Students Will Create a Target Market Index (With Min-Max Method) .Students Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets | |
| 9 | The Analysis of Trade Agreements Such as the Free (Regional) Trade Agreement with Türkiye, If any, of the Countries Identified as the Target Market | |
| 10 | The Students Will Make Applied Analysis of the Countries They Have Identified as the Target Market for the Product/Products They Have Chosen, Such As the Free (Regional) Trade Agreement with Türkiye, If Any | |
| 11 | Determination of the Competitor Countries That May be Encountered in the Identified Target Market Countries and the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Competitor Analysis) | |
| 12 | Identifying Tariffs and Non-Tariff Barriers/Measures (NTMs) That Turkish Exporters May Encounter in Target Market Countries. | |
| 13 | Determining the Competitor Countries That They May Encounter in the Target Market Countries for the Product/Products They Have Chosen (With the Excel Pivot Method) and Making the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Applied Competitor Analysis) | |
| 14 | .Practical (Applied) Determination of Tariffs and Non-Tariff Barriers/Measures (NTMs) That May be Encountered in Target Market Countries for the Product/Products, Which the Students Have Chosen .Finding B2B Customers in Target Markets |
| Resources |
| Books and reports related with the course 1. Trade Statistics in Policymaking: A Handbook of Commonly Used Trade Indices and Indicators (UN ESCAP) 2. A Practical Guide to Trade Policy Analysis (UN WTO) 3. Trade Flows and Trade Policy Analysis (UN WTO, UN UNESCAP) 4. International Economics by Dominick Salvatore 5. Principles of Economics/ Chapter 9/ Application: International Trade by N. Gregory Mankiw 6. Handbook of Statistics (UNCTAD) 7. Review of Maritime Transport (UNCTAD report series) 8. World Investment Report (UNCTAD report series) 9. IMF World Economic Outlook Report series (2 main publications and 2 updates per year) .April (updated in July of the same year) .October (updated in January of the following year) 10. The UNCTAD B2C E-commerce Index (UNCTAD report series) 11. The ICT Development Index (UNCTAD report series) 12. Global Innovation Index (WIPO report series) |
| Additional resources for the course 1.TradeMap web page, https://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1%7c%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c2%7c1%7c2%7c1%7c 2.MacMap web page, https://www.macmap.org/ 3.UNCTAD web page, https://unctadstat.unctad.org/wds/ReportFolders/reportFolders.aspx and https://trains.unctad.org/Default.aspx 4.Comtrade web page, https://comtrade.un.org/data/ 5.WTO web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 6.The World Bank web page, https://data.worldbank.org/ 7.IMF web page, http://data.imf.org/?sk=388DFA60-1D26-4ADE-B505-A05A558D9A42 8.WITS web page, https://wits.worldbank.org/ 9.Eurostat Comext web page, http://epp.eurostat.ec.europa.eu/newxtweb/setupdimselection.do 10.OECD web page, https://stats.oecd.org/ 11.BIS web page, https://stats.bis.org/statx/toc/LBS.html 12.TURKSTAT web page, https://biruni.tuik.gov.tr/disticaretapp/menu.zul 13.Turkish Exporters' Assembly web page, https://www.tim.org.tr/tr/ihracat-rakamlari.html 14.UNCTAD TRAINS web page (for NTMs), https://trainsonline.unctad.org/home 15.International Telecommunication Union (ITU) Statistics, https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx 16.WIPO (World Intellectual Property Organization) statistics, https://www3.wipo.int/ipstats/key-search/indicator 17.Canadian Importers Database (CID), https://www.ic.gc.ca/app/scr/ic/sbms/cid/searchProduct.html?lang=eng 18.UK importers, & exporters https://www.uktradeinfo.com/find-uk-traders/ 19.International B2B firms (importers & exporters), https://www.kompass.com/ 20.US importers, https://portexaminer.com/ 21.Global Innovation Index, https://www.wipo.int/global_innovation_index/en/ 22.ITU ICT Development Index, https://www.itu.int/en/ITU-D/Statistics/Pages/IDI/default.aspx 23.Network Readiness Index, https://networkreadinessindex.org/ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | ||||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | ||||||
| 3 | Uses at least one computer program in the field of business and management | X | |||||
| 4 | Sustains proficiency in a foreign language required for business and management. | X | |||||
| 5 | Prepares managerial investment projects and work in a team. | X | |||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 14 | 3 | 42 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Guided Problem Solving | 14 | 3 | 42 | |||
| Resolution of Homework Problems and Submission as a Report | 4 | 3 | 12 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 1 | 18 | 18 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| General Exam | 1 | 33 | 33 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 147 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(147/30) | 5 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| TARGET PRODUCIT and TARGET COUNTRY ANAL. in EXP. | - | Spring Semester | 3+0 | 3 | 5 |
| Course Program |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Metin GÜRLER |
| Name of Lecturer(s) | Assist.Prof. Metin GÜRLER |
| Assistant(s) | |
| Aim | To provide the foreign trade professionals of the future with the ability to measure the competition level of target products and sectors, to find target markets for the identified products and sectors, to identify and analyze the competitor countries (Competitor Analysis) may be encountered and the tariff and non-tariff barriers that may be encountered in these markets. |
| Course Content | This course contains; .Meeting, Introduction of the Course, .Establishing the Relationship between Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Exports in the Growth of the Country's Economy .Explaining the Relationship between Investment-Production-Export-Employment .The Methods of Determining the Competitiveness of the Product/Products to be Exported: Revealed Comparative Advantage (RCA) model .Each Student's Identification of the Target Product/Products .Determination of Which Sector the Target Product/Products are in,Determining the Target Product/Products that Students Will Work on During the Semester .Determining the Sector in Which the Target Product/Products are Located .Analyzing the Competitiveness of the Product/Products to be Exported on both the Sector (HS-2 Digit) and Product (HS-6 Digit) Basis, With the RCA Model,.Practical Determination of the Sector of the Target Product/Products That Each Student Has Determined as the Subject of Their Project During the Term to Export .Students Should Make Practical Analysis of the Competitiveness of the Product/Products They Want to Export on the Basis of Both Sector (HS-2 Digit) and Product (HS-6 Digit) With the RCA Model.,The Analysis of the Import-based Situation (Import Dependency) of the Product/Products With a Competitive Advantage,The Students Are Required to Apply the Analysis of the Import-based (Import Dependency) Situation of the Product/Products with a Competitive Advantage,.Finding Target Markets for Exported Products and Sectors .The Analysis of These Markets with Macroeconomic Indicators .The Analysis of the Market Share of Turkish Exporters in These Markets,.The Students Will Determine the Target Market for the Product/Products and Sectors, Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic iIdicators .Students Will Generate a Target Market Index (With Min-Max Method) .Student Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets,.The Students Will Determine the Target Market for the Product/Products and Sectors Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic Indicators .Students Will Create a Target Market Index (With Min-Max Method) .Students Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets ,The Analysis of Trade Agreements Such as the Free (Regional) Trade Agreement with Türkiye, If any, of the Countries Identified as the Target Market,The Students Will Make Applied Analysis of the Countries They Have Identified as the Target Market for the Product/Products They Have Chosen, Such As the Free (Regional) Trade Agreement with Türkiye, If Any,Determination of the Competitor Countries That May be Encountered in the Identified Target Market Countries and the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Competitor Analysis),Identifying Tariffs and Non-Tariff Barriers/Measures (NTMs) That Turkish Exporters May Encounter in Target Market Countries.,Determining the Competitor Countries That They May Encounter in the Target Market Countries for the Product/Products They Have Chosen (With the Excel Pivot Method) and Making the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Applied Competitor Analysis),.Practical (Applied) Determination of Tariffs and Non-Tariff Barriers/Measures (NTMs) That May be Encountered in Target Market Countries for the Product/Products, Which the Students Have Chosen .Finding B2B Customers in Target Markets. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to analyze the competitiveness of the product/products they want to export/import on the basis of both sector (HS-2 digit) and product (HS-6 digit) . | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 1.1. Analyzes the competitiveness of the product / products they want to export / import on the basis of 2 (sector) HS code | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 1.2. Analyzes the competitiveness of the product / products they want to export / import on the basis of 6 HS code | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2. Will be able to analyze macroeconomic indicators for exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.1. Matches the web pages/links to obtain the macroeconomic indicators from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.2. Interprets the macroeconomic indicators, which are obtained from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.3. Rearranges the macroeconomic indicators,which are obtained from International Economic Organizations by creating tables and figures | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 2.4. Compares (benchmarks) the macroeconomic indicators of Türkiye and the other countries, which are obtained from International Economic Organizations | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3. Will be able to find the market share of Turkish exporters in the countries with the highest imports in the products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3.1. Identifies the countries, which import the most in exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 3.2. Finds the market share of Turkish exporters in the countries with the highest imports in the products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4. Will be able to find a target market by creating an index with macroeconomic indicators for exported products and sectors (Target Market Analysis) | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.1. Classifies macroeconomic and trade-related indicators of potential target market countries for exported products and sectors | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.2. Creates an index using the minimum-maximum method with macroeconomic and trade-related indicators of possible target market countries for products and sectors subject to exports | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 4.3. Ranks the countries according to their scores (values) in the Target Market Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5. Will be able to analyze trade agreements such as the Free (Regional) Trade Agreement, Custom Union with Türkiye, if any, of the countries identified as the target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5.1. Identifies the countries with which Türkiye has trade agreements | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 5.2. Determines whether the countries identified as target markets have trade agreements with Türkiye, if any. | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6. Will be able to identify competitor countries that may be encountered in the specified target market countries (Competitor Country Analysis). | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.1. Identifes the supplying countries to the specified target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.2. Identifes the market share of supplying countries in the specified target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.3. Classifies the macroeconomic indicators and the trade-related indicators of the identified competitor countries with the target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.4. Creates an index using the minimum-maximum method with macroeconomic indicators and trade-related indicators of possible competitor countries with the target market | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 6.5. Ranks the competitor countries according to their scores (values) in the Competitor Country Index | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7. Will be able to analyze the trade relations (agreements) of the identified competitor countries with the target market country | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7.1. Identifies the trade agreements of the countries identified as target markets | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 7.2. Determines whether the countries identified as target markets have trade agreements with competitor countries, if any | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8. Will be able to identify tariffs and non-tariff barriers/measures (NTMs) that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8.1. Identifying tariffs that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| 8.2. Identifying non-tariff barriers/measures (NTMs) that Turkish exporters may encounter in target market countries | 10, 12, 13, 14, 16, 19, 4, 5, 6, 8, 9 | C, E |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 14: Self Study Method, 16: Question - Answer Technique, 19: Brainstorming Technique, 4: Inquiry-Based Learning, 5: Cooperative Learning, 6: Experiential Learning, 8: Flipped Classroom Learning, 9: Lecture Method |
| Assessment Methods: | C: Multiple-Choice Exam, E: Homework |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | .Meeting, Introduction of the Course, .Establishing the Relationship between Course Learning Outcomes and Program Competencies .Explaining the Importance and Contribution of Exports in the Growth of the Country's Economy .Explaining the Relationship between Investment-Production-Export-Employment .The Methods of Determining the Competitiveness of the Product/Products to be Exported: Revealed Comparative Advantage (RCA) model .Each Student's Identification of the Target Product/Products .Determination of Which Sector the Target Product/Products are in | |
| 2 | Determining the Target Product/Products that Students Will Work on During the Semester .Determining the Sector in Which the Target Product/Products are Located .Analyzing the Competitiveness of the Product/Products to be Exported on both the Sector (HS-2 Digit) and Product (HS-6 Digit) Basis, With the RCA Model | |
| 3 | .Practical Determination of the Sector of the Target Product/Products That Each Student Has Determined as the Subject of Their Project During the Term to Export .Students Should Make Practical Analysis of the Competitiveness of the Product/Products They Want to Export on the Basis of Both Sector (HS-2 Digit) and Product (HS-6 Digit) With the RCA Model. | |
| 4 | The Analysis of the Import-based Situation (Import Dependency) of the Product/Products With a Competitive Advantage | |
| 5 | The Students Are Required to Apply the Analysis of the Import-based (Import Dependency) Situation of the Product/Products with a Competitive Advantage | |
| 6 | .Finding Target Markets for Exported Products and Sectors .The Analysis of These Markets with Macroeconomic Indicators .The Analysis of the Market Share of Turkish Exporters in These Markets | |
| 7 | .The Students Will Determine the Target Market for the Product/Products and Sectors, Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic iIdicators .Students Will Generate a Target Market Index (With Min-Max Method) .Student Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets | |
| 8 | .The Students Will Determine the Target Market for the Product/Products and Sectors Which They Choose to Export .Students Will Analyze These Markets With Macroeconomic Indicators .Students Will Create a Target Market Index (With Min-Max Method) .Students Will Analyze the Current and Potential Market Share of Turkish Exporters in These Markets | |
| 9 | The Analysis of Trade Agreements Such as the Free (Regional) Trade Agreement with Türkiye, If any, of the Countries Identified as the Target Market | |
| 10 | The Students Will Make Applied Analysis of the Countries They Have Identified as the Target Market for the Product/Products They Have Chosen, Such As the Free (Regional) Trade Agreement with Türkiye, If Any | |
| 11 | Determination of the Competitor Countries That May be Encountered in the Identified Target Market Countries and the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Competitor Analysis) | |
| 12 | Identifying Tariffs and Non-Tariff Barriers/Measures (NTMs) That Turkish Exporters May Encounter in Target Market Countries. | |
| 13 | Determining the Competitor Countries That They May Encounter in the Target Market Countries for the Product/Products They Have Chosen (With the Excel Pivot Method) and Making the Analysis of the Trade Relations (Agreements) of These Competitor Countries With the Target Market Country (Applied Competitor Analysis) | |
| 14 | .Practical (Applied) Determination of Tariffs and Non-Tariff Barriers/Measures (NTMs) That May be Encountered in Target Market Countries for the Product/Products, Which the Students Have Chosen .Finding B2B Customers in Target Markets |
| Resources |
| Books and reports related with the course 1. Trade Statistics in Policymaking: A Handbook of Commonly Used Trade Indices and Indicators (UN ESCAP) 2. A Practical Guide to Trade Policy Analysis (UN WTO) 3. Trade Flows and Trade Policy Analysis (UN WTO, UN UNESCAP) 4. International Economics by Dominick Salvatore 5. Principles of Economics/ Chapter 9/ Application: International Trade by N. Gregory Mankiw 6. Handbook of Statistics (UNCTAD) 7. Review of Maritime Transport (UNCTAD report series) 8. World Investment Report (UNCTAD report series) 9. IMF World Economic Outlook Report series (2 main publications and 2 updates per year) .April (updated in July of the same year) .October (updated in January of the following year) 10. The UNCTAD B2C E-commerce Index (UNCTAD report series) 11. The ICT Development Index (UNCTAD report series) 12. Global Innovation Index (WIPO report series) |
| Additional resources for the course 1.TradeMap web page, https://www.trademap.org/Country_SelProduct_TS.aspx?nvpm=1%7c%7c%7c%7c%7cTOTAL%7c%7c%7c2%7c1%7c1%7c1%7c2%7c1%7c2%7c1%7c 2.MacMap web page, https://www.macmap.org/ 3.UNCTAD web page, https://unctadstat.unctad.org/wds/ReportFolders/reportFolders.aspx and https://trains.unctad.org/Default.aspx 4.Comtrade web page, https://comtrade.un.org/data/ 5.WTO web page, https://www.wto.org/english/res_e/statis_e/statis_e.htm 6.The World Bank web page, https://data.worldbank.org/ 7.IMF web page, http://data.imf.org/?sk=388DFA60-1D26-4ADE-B505-A05A558D9A42 8.WITS web page, https://wits.worldbank.org/ 9.Eurostat Comext web page, http://epp.eurostat.ec.europa.eu/newxtweb/setupdimselection.do 10.OECD web page, https://stats.oecd.org/ 11.BIS web page, https://stats.bis.org/statx/toc/LBS.html 12.TURKSTAT web page, https://biruni.tuik.gov.tr/disticaretapp/menu.zul 13.Turkish Exporters' Assembly web page, https://www.tim.org.tr/tr/ihracat-rakamlari.html 14.UNCTAD TRAINS web page (for NTMs), https://trainsonline.unctad.org/home 15.International Telecommunication Union (ITU) Statistics, https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx 16.WIPO (World Intellectual Property Organization) statistics, https://www3.wipo.int/ipstats/key-search/indicator 17.Canadian Importers Database (CID), https://www.ic.gc.ca/app/scr/ic/sbms/cid/searchProduct.html?lang=eng 18.UK importers, & exporters https://www.uktradeinfo.com/find-uk-traders/ 19.International B2B firms (importers & exporters), https://www.kompass.com/ 20.US importers, https://portexaminer.com/ 21.Global Innovation Index, https://www.wipo.int/global_innovation_index/en/ 22.ITU ICT Development Index, https://www.itu.int/en/ITU-D/Statistics/Pages/IDI/default.aspx 23.Network Readiness Index, https://networkreadinessindex.org/ |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | ||||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | ||||||
| 3 | Uses at least one computer program in the field of business and management | X | |||||
| 4 | Sustains proficiency in a foreign language required for business and management. | X | |||||
| 5 | Prepares managerial investment projects and work in a team. | X | |||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | X | |||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | X | |||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |