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Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
E-TRADEBUS2171320Fall Semester2+025
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Fatih PINARBAŞI
Name of Lecturer(s)Assist.Prof. Fatih PINARBAŞI
Assistant(s)
AimIt is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world.
Course ContentThis course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Will be able to explain the basic concepts of E-commerce.10, 12, 13, 16, 9A
1.1 Describe E-commerce concept.10, 12, 13, 16, 9A
1.2 List the benefits and advantages of E-commerce.10, 12, 13, 16, 9A
1.3. Explain current developments regarding e-commerce.10, 12, 13, 16, 9A
2. Will be able to explain the historical evolution of E-commerce.10, 12, 13, 16, 9A
2.1 Explain the dynamics behind the emergence of E-commerce.10, 12, 13, 16, 9A
2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies.10, 12, 13, 16, 9A
2.3. Explain the invention period of e-commerce history.10, 12, 13, 16, 9A
2.4. Explain the consolidation period among the periods of e-commerce history.10, 12, 13, 16, 9A
2.5. Explain the reinvention period from the historical periods of e-commerce.10, 12, 13, 16, 9A
3. Will be able to analyze the dimensions of E-commerce service quality.10, 12, 13, 16, 9A
3.1 Explain the E-commerce categories and business models.10, 12, 13, 16, 9A
3.2 Explain the E-commerce payment methods.10, 12, 13, 16, 9A
3.3 Discuss the importance and the features of the websites.10, 12, 13, 16, 9A
3.4 Exemplify B2B and B2C E-commercebusiness models.10, 12, 13, 16, 9A
4. Will be able to determine the required business functions and their features for efficient and effective E-commerce.10, 12, 13, 16, 9A
4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure.10, 12, 13, 16, 9A
4.2 Explain the human resources function related to e-commerce in businesses.10, 12, 13, 16, 9A
4.3 Explain the marketing strategies designed for E-commerce.10, 12, 13, 16, 9A
4.4 Describe the supply chain practices related to E-commerce.10, 12, 13, 16, 9A
5. Will be able to discuss the economic and social consequences of E-commerce.10, 12, 13, 16, 9A
5.1 Explain the economic consequences of E-commerce on national scale.10, 12, 13, 16, 9A
5.2 Explain the economic consequences of E-commerce on global scale.10, 12, 13, 16, 9A
5.3 Discuss the effects of E-commerce on social life and labor market.10, 12, 13, 16, 9A
Teaching Methods:10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to E-commerce
2The historical evolution of E-commerce
3Categories of E-commerce
4E-commerce business models
5E-Commerce Infrastructure
6E-commerce payment models
7E-commerce Marketing and Advertising
8Social, Mobile, and Local Marketing
9Online Media
10Online Communities
11E-commerce Retail and Services
12B2B E-commerce
13Ethics, Law, and E-commerce
14Current practices of E-commerce
Resources
1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours000
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report000
Term Project000
Presentation of Project / Seminar000
Quiz000
Midterm Exam000
General Exam000
Performance Task, Maintenance Plan000
Total Workload(Hour)0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
E-TRADEBUS2171320Fall Semester2+025
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Fatih PINARBAŞI
Name of Lecturer(s)Assist.Prof. Fatih PINARBAŞI
Assistant(s)
AimIt is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world.
Course ContentThis course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1. Will be able to explain the basic concepts of E-commerce.10, 12, 13, 16, 9A
1.1 Describe E-commerce concept.10, 12, 13, 16, 9A
1.2 List the benefits and advantages of E-commerce.10, 12, 13, 16, 9A
1.3. Explain current developments regarding e-commerce.10, 12, 13, 16, 9A
2. Will be able to explain the historical evolution of E-commerce.10, 12, 13, 16, 9A
2.1 Explain the dynamics behind the emergence of E-commerce.10, 12, 13, 16, 9A
2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies.10, 12, 13, 16, 9A
2.3. Explain the invention period of e-commerce history.10, 12, 13, 16, 9A
2.4. Explain the consolidation period among the periods of e-commerce history.10, 12, 13, 16, 9A
2.5. Explain the reinvention period from the historical periods of e-commerce.10, 12, 13, 16, 9A
3. Will be able to analyze the dimensions of E-commerce service quality.10, 12, 13, 16, 9A
3.1 Explain the E-commerce categories and business models.10, 12, 13, 16, 9A
3.2 Explain the E-commerce payment methods.10, 12, 13, 16, 9A
3.3 Discuss the importance and the features of the websites.10, 12, 13, 16, 9A
3.4 Exemplify B2B and B2C E-commercebusiness models.10, 12, 13, 16, 9A
4. Will be able to determine the required business functions and their features for efficient and effective E-commerce.10, 12, 13, 16, 9A
4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure.10, 12, 13, 16, 9A
4.2 Explain the human resources function related to e-commerce in businesses.10, 12, 13, 16, 9A
4.3 Explain the marketing strategies designed for E-commerce.10, 12, 13, 16, 9A
4.4 Describe the supply chain practices related to E-commerce.10, 12, 13, 16, 9A
5. Will be able to discuss the economic and social consequences of E-commerce.10, 12, 13, 16, 9A
5.1 Explain the economic consequences of E-commerce on national scale.10, 12, 13, 16, 9A
5.2 Explain the economic consequences of E-commerce on global scale.10, 12, 13, 16, 9A
5.3 Discuss the effects of E-commerce on social life and labor market.10, 12, 13, 16, 9A
Teaching Methods:10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1Introduction to E-commerce
2The historical evolution of E-commerce
3Categories of E-commerce
4E-commerce business models
5E-Commerce Infrastructure
6E-commerce payment models
7E-commerce Marketing and Advertising
8Social, Mobile, and Local Marketing
9Online Media
10Online Communities
11E-commerce Retail and Services
12B2B E-commerce
13Ethics, Law, and E-commerce
14Current practices of E-commerce
Resources
1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer.

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
5
Prepares managerial investment projects and work in a team.
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Ekleme Tarihi: 09/10/2023 - 09:58Son Güncelleme Tarihi: 09/10/2023 - 10:00