Course Detail
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| E-TRADE | BUS2171320 | Fall Semester | 2+0 | 2 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Fatih PINARBAŞI |
| Name of Lecturer(s) | Assist.Prof. Fatih PINARBAŞI |
| Assistant(s) | |
| Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
| Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
| 1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
| 2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
| 2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
| 3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
| 3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
| 3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
| 3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
| 3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
| 4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
| 4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
| 4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
| 5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
| 5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
| 5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
| 5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to E-commerce | |
| 2 | The historical evolution of E-commerce | |
| 3 | Categories of E-commerce | |
| 4 | E-commerce business models | |
| 5 | E-Commerce Infrastructure | |
| 6 | E-commerce payment models | |
| 7 | E-commerce Marketing and Advertising | |
| 8 | Social, Mobile, and Local Marketing | |
| 9 | Online Media | |
| 10 | Online Communities | |
| 11 | E-commerce Retail and Services | |
| 12 | B2B E-commerce | |
| 13 | Ethics, Law, and E-commerce | |
| 14 | Current practices of E-commerce |
| Resources |
| 1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | X | |||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | X | |||||
| 3 | Uses at least one computer program in the field of business and management | ||||||
| 4 | Sustains proficiency in a foreign language required for business and management. | ||||||
| 5 | Prepares managerial investment projects and work in a team. | ||||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |
| ECTS / Workload Table | ||||||
| Activities | Number of | Duration(Hour) | Total Workload(Hour) | |||
| Course Hours | 0 | 0 | 0 | |||
| Guided Problem Solving | 0 | 0 | 0 | |||
| Resolution of Homework Problems and Submission as a Report | 0 | 0 | 0 | |||
| Term Project | 0 | 0 | 0 | |||
| Presentation of Project / Seminar | 0 | 0 | 0 | |||
| Quiz | 0 | 0 | 0 | |||
| Midterm Exam | 0 | 0 | 0 | |||
| General Exam | 0 | 0 | 0 | |||
| Performance Task, Maintenance Plan | 0 | 0 | 0 | |||
| Total Workload(Hour) | 0 | |||||
| Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30) | 0 | |||||
| ECTS of the course: 30 hours of work is counted as 1 ECTS credit. | ||||||
Detail Informations of the Course
Course Description
| Course | Code | Semester | T+P (Hour) | Credit | ECTS |
|---|---|---|---|---|---|
| E-TRADE | BUS2171320 | Fall Semester | 2+0 | 2 | 5 |
| Course Program | Salı 09:00-09:45 Salı 10:00-10:45 |
| Prerequisites Courses | |
| Recommended Elective Courses |
| Language of Course | English |
| Course Level | First Cycle (Bachelor's Degree) |
| Course Type | Elective |
| Course Coordinator | Assist.Prof. Fatih PINARBAŞI |
| Name of Lecturer(s) | Assist.Prof. Fatih PINARBAŞI |
| Assistant(s) | |
| Aim | It is aimed to introduce the basic E-commerce concepts and to examine the current E-commerce practices in the business world. |
| Course Content | This course contains; Introduction to E-commerce,The historical evolution of E-commerce,Categories of E-commerce,E-commerce business models,E-Commerce Infrastructure,E-commerce payment models,E-commerce Marketing and Advertising,Social, Mobile, and Local Marketing,Online Media,Online Communities,E-commerce Retail and Services,B2B E-commerce,Ethics, Law, and E-commerce,Current practices of E-commerce. |
| Dersin Öğrenme Kazanımları | Teaching Methods | Assessment Methods |
| 1. Will be able to explain the basic concepts of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.1 Describe E-commerce concept. | 10, 12, 13, 16, 9 | A |
| 1.2 List the benefits and advantages of E-commerce. | 10, 12, 13, 16, 9 | A |
| 1.3. Explain current developments regarding e-commerce. | 10, 12, 13, 16, 9 | A |
| 2. Will be able to explain the historical evolution of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.1 Explain the dynamics behind the emergence of E-commerce. | 10, 12, 13, 16, 9 | A |
| 2.2 Discuss the importance of E-commerce for today's businesses and its significance for the economies. | 10, 12, 13, 16, 9 | A |
| 2.3. Explain the invention period of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.4. Explain the consolidation period among the periods of e-commerce history. | 10, 12, 13, 16, 9 | A |
| 2.5. Explain the reinvention period from the historical periods of e-commerce. | 10, 12, 13, 16, 9 | A |
| 3. Will be able to analyze the dimensions of E-commerce service quality. | 10, 12, 13, 16, 9 | A |
| 3.1 Explain the E-commerce categories and business models. | 10, 12, 13, 16, 9 | A |
| 3.2 Explain the E-commerce payment methods. | 10, 12, 13, 16, 9 | A |
| 3.3 Discuss the importance and the features of the websites. | 10, 12, 13, 16, 9 | A |
| 3.4 Exemplify B2B and B2C E-commercebusiness models. | 10, 12, 13, 16, 9 | A |
| 4. Will be able to determine the required business functions and their features for efficient and effective E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.1 Discuss the management approaches required for E-commerce in terms of strategy and structure. | 10, 12, 13, 16, 9 | A |
| 4.2 Explain the human resources function related to e-commerce in businesses. | 10, 12, 13, 16, 9 | A |
| 4.3 Explain the marketing strategies designed for E-commerce. | 10, 12, 13, 16, 9 | A |
| 4.4 Describe the supply chain practices related to E-commerce. | 10, 12, 13, 16, 9 | A |
| 5. Will be able to discuss the economic and social consequences of E-commerce. | 10, 12, 13, 16, 9 | A |
| 5.1 Explain the economic consequences of E-commerce on national scale. | 10, 12, 13, 16, 9 | A |
| 5.2 Explain the economic consequences of E-commerce on global scale. | 10, 12, 13, 16, 9 | A |
| 5.3 Discuss the effects of E-commerce on social life and labor market. | 10, 12, 13, 16, 9 | A |
| Teaching Methods: | 10: Discussion Method, 12: Problem Solving Method, 13: Case Study Method, 16: Question - Answer Technique, 9: Lecture Method |
| Assessment Methods: | A: Traditional Written Exam |
Course Outline
| Order | Subjects | Preliminary Work |
|---|---|---|
| 1 | Introduction to E-commerce | |
| 2 | The historical evolution of E-commerce | |
| 3 | Categories of E-commerce | |
| 4 | E-commerce business models | |
| 5 | E-Commerce Infrastructure | |
| 6 | E-commerce payment models | |
| 7 | E-commerce Marketing and Advertising | |
| 8 | Social, Mobile, and Local Marketing | |
| 9 | Online Media | |
| 10 | Online Communities | |
| 11 | E-commerce Retail and Services | |
| 12 | B2B E-commerce | |
| 13 | Ethics, Law, and E-commerce | |
| 14 | Current practices of E-commerce |
| Resources |
| 1.E-Commerce 2021: Business, Technology, and Society, 16th edition, Pearson, Kenneth C. Laudon, Carol Guercio Traver 2. Kütz, M. (2016). Introduction to E-Commerce: Combining Business and Information Technology. 3. Digital Business and E-Commerce Management 7th Edition, Pearson, 2019, Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 4.. Qin, Z., & Qin, Z. (2009). Introduction to E-commerce (Vol. 2009). New York, NY: Springer. |
Course Contribution to Program Qualifications
| Course Contribution to Program Qualifications | |||||||
| No | Program Qualification | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Defines the theoretical issues in the field of business administration | X | |||||
| 2 | Describes the necessary qualitative and quantitative methods in the field of business and management. | X | |||||
| 3 | Uses at least one computer program in the field of business and management | ||||||
| 4 | Sustains proficiency in a foreign language required for business and management. | ||||||
| 5 | Prepares managerial investment projects and work in a team. | ||||||
| 6 | Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got. | X | |||||
| 7 | Uses theoretical and practical expertise in the field of business administration | X | |||||
| 8 | Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication. | ||||||
| 9 | Adopts organizational / institutional and social ethical values. | X | |||||
| 10 | Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary. | ||||||
| 11 | Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies. | X | |||||
| 12 | Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness. | X | |||||
Assessment Methods
| Contribution Level | Absolute Evaluation | |
| Rate of Midterm Exam to Success | 40 | |
| Rate of Final Exam to Success | 60 | |
| Total | 100 | |