Skip to main content

Course Detail

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
NEW PRODUCT DEVELOPMENTBUS3212153Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Burcu İNCİ
Name of Lecturer(s)Assist.Prof. Burcu İNCİ
Assistant(s)ASSIST. PROF. BURCU İNCİ
AimNew technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies.
Course ContentThis course contains; General course overview and introduction,Innovation management: an introduction,Managing intellectual property,Managing organizational knowledge,Strategic alliances and networks,Research and development,Open innovation and technology transfer,Business models,Business models,Market adoption and technology diffusion,New product development,Market research and its influence on new product development,Managing the new product development process,Team Presentations.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1 Students will be able to learn and interpret the basic principles of new product, service and processes.16, 9A
1.1 Explain the concept and scope of new product, service and processes.
1.2 Know the new product, process and service development terminology.
1.3 Interpret the basic concepts of new product, service and process development.
2 Students will be able to make evaluations on new product, service and process development.16, 9A
2.1 Makes assessment on market and competition.
2.2 Identifies market potential and risks.
2.3 Assesses and selects the appropriate business model.
3 Students will be able to explain design issues.16, 9A
3.1 Explain concept development and positioning
3.2 Discuss the design.
4 Students will be able to develop market entry strategies.16, 9A
4.1 Learn about creating a new brans in the market.
4.2 Can command customer development processes.
5 The student will be able to carry out pricing processes.16, 9A
5.1 Knowledegable about the costing and pricing.
5.2 Learn about commanding minimum viable product.
Teaching Methods:16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1General course overview and introduction
2Innovation management: an introductionChapter 1
3Managing intellectual propertyChapter 6
4Managing organizational knowledgeChapter 7
5Strategic alliances and networksChapter 8
6Research and developmentChapter 9
7Open innovation and technology transferChapter 10
8Business modelsChapter 11
9Business modelsChapter 11
10Market adoption and technology diffusionChapter 12
11New product developmentChapter 13
12Market research and its influence on new product developmentChapter 14
13Managing the new product development processChapter 15
14Team Presentations
Resources
Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Ellis, Sean, Brown). Ulrich, K. and Eppinger, S.; Product Design and Development; McGraw Hill

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100
ECTS / Workload Table
ActivitiesNumber ofDuration(Hour)Total Workload(Hour)
Course Hours000
Guided Problem Solving000
Resolution of Homework Problems and Submission as a Report000
Term Project000
Presentation of Project / Seminar000
Quiz000
Midterm Exam000
General Exam000
Performance Task, Maintenance Plan000
Total Workload(Hour)0
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(0/30)0
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.

Detail Informations of the Course

Course Description

CourseCodeSemesterT+P (Hour)CreditECTS
NEW PRODUCT DEVELOPMENTBUS3212153Spring Semester3+035
Course Program
Prerequisites Courses
Recommended Elective Courses
Language of CourseEnglish
Course LevelFirst Cycle (Bachelor's Degree)
Course TypeElective
Course CoordinatorAssist.Prof. Burcu İNCİ
Name of Lecturer(s)Assist.Prof. Burcu İNCİ
Assistant(s)ASSIST. PROF. BURCU İNCİ
AimNew technologies are transforming markets, businesses and society at an ever-increasing rate. Businesses need somehow to manage their way through this new terrain. Given that virtually all firms are established to generate funds for their owners, one of the fundamental issues for them to address is how to transform technology into profits. So this course will introduce and explore the concept of innovation and turn our attention to knowledge and technology. Also, this course addresses the most important part for the business: making money from the developed technology by developing products and services that people want to buy. It reviews and summarizes the nature and techniques of new product development. It looks at the process of developing new products and examines many of the new product management issues faced by companies.
Course ContentThis course contains; General course overview and introduction,Innovation management: an introduction,Managing intellectual property,Managing organizational knowledge,Strategic alliances and networks,Research and development,Open innovation and technology transfer,Business models,Business models,Market adoption and technology diffusion,New product development,Market research and its influence on new product development,Managing the new product development process,Team Presentations.
Dersin Öğrenme KazanımlarıTeaching MethodsAssessment Methods
1 Students will be able to learn and interpret the basic principles of new product, service and processes.16, 9A
1.1 Explain the concept and scope of new product, service and processes.
1.2 Know the new product, process and service development terminology.
1.3 Interpret the basic concepts of new product, service and process development.
2 Students will be able to make evaluations on new product, service and process development.16, 9A
2.1 Makes assessment on market and competition.
2.2 Identifies market potential and risks.
2.3 Assesses and selects the appropriate business model.
3 Students will be able to explain design issues.16, 9A
3.1 Explain concept development and positioning
3.2 Discuss the design.
4 Students will be able to develop market entry strategies.16, 9A
4.1 Learn about creating a new brans in the market.
4.2 Can command customer development processes.
5 The student will be able to carry out pricing processes.16, 9A
5.1 Knowledegable about the costing and pricing.
5.2 Learn about commanding minimum viable product.
Teaching Methods:16: Question - Answer Technique, 9: Lecture Method
Assessment Methods:A: Traditional Written Exam

Course Outline

OrderSubjectsPreliminary Work
1General course overview and introduction
2Innovation management: an introductionChapter 1
3Managing intellectual propertyChapter 6
4Managing organizational knowledgeChapter 7
5Strategic alliances and networksChapter 8
6Research and developmentChapter 9
7Open innovation and technology transferChapter 10
8Business modelsChapter 11
9Business modelsChapter 11
10Market adoption and technology diffusionChapter 12
11New product developmentChapter 13
12Market research and its influence on new product developmentChapter 14
13Managing the new product development processChapter 15
14Team Presentations
Resources
Paul Trott, Innovation Management and New Product Development, Seventh edition, 2021 Pearson
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Ellis, Sean, Brown). Ulrich, K. and Eppinger, S.; Product Design and Development; McGraw Hill

Course Contribution to Program Qualifications

Course Contribution to Program Qualifications
NoProgram QualificationContribution Level
12345
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
X
3
Uses at least one computer program in the field of business and management
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X

Assessment Methods

Contribution LevelAbsolute Evaluation
Rate of Midterm Exam to Success 40
Rate of Final Exam to Success 60
Total 100

Numerical Data

Ekleme Tarihi: 09/10/2023 - 09:58Son Güncelleme Tarihi: 09/10/2023 - 10:00