This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc.
Course Content
This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 the student will be able to analyze international business from a multi-centric perspective.
16, 9
A
1.1 Examines the concept of international business in detail.
1.2 Learns the differences between national and transnational companies.
2 Will be able to identify the key ethical and environmental issues related to international business.
16, 9
A
2.1 Gets information about the international environment and its elements.
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations.
16, 9
A
3.1 acquires information about the relationship of organizations with political forces and governments.
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market.
4 Will be able to explain the most widely used international business terms and concepts.
16, 9
A
4.1 Learns the technical aspects of the internationalization process with all its concepts.
4.2 Learns important concepts related to international trade.
5 Will be able to explain the foreign entry modes with pros and cons.
16, 9
A
5.1 Examines all aspects of transnationalization steps.
5.2 Examines the concept of globalization.
6 Will be able to discuss international trade theory.
16, 9
A
6.1 Learns about classical internationalization theories.
6.2 Learns about modern internationalization theories.
Strategy and Organization in the International Firm
9
Import, Export, FDI
10
Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies
11
Global Sourcing
12
Global Marketing I
13
Global Marketing II
14
Global Human Resource Management
Resources
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
X
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
X
Assessment Methods
Contribution Level
Absolute Evaluation
Rate of Midterm Exam to Success
40
Rate of Final Exam to Success
60
Total
100
ECTS / Workload Table
Activities
Number of
Duration(Hour)
Total Workload(Hour)
Course Hours
14
3
42
Guided Problem Solving
0
0
0
Resolution of Homework Problems and Submission as a Report
1
20
20
Term Project
0
0
0
Presentation of Project / Seminar
1
20
20
Quiz
0
0
0
Midterm Exam
1
25
25
General Exam
1
30
30
Performance Task, Maintenance Plan
0
0
0
Total Workload(Hour)
137
Dersin AKTS Kredisi = Toplam İş Yükü (Saat)/30*=(137/30)
5
ECTS of the course: 30 hours of work is counted as 1 ECTS credit.
Detail Informations of the Course
Course Description
Course
Code
Semester
T+P (Hour)
Credit
ECTS
GLOBAL BUSINESS
BUS3271450
Spring Semester
3+0
3
5
Course Program
Çarşamba 11:00-11:45
Çarşamba 12:00-12:45
Çarşamba 12:45-13:30
Cumartesi 11:00-11:45
Cumartesi 12:00-12:45
Cumartesi 12:45-13:30
Prerequisites Courses
Recommended Elective Courses
Language of Course
English
Course Level
First Cycle (Bachelor's Degree)
Course Type
Elective
Course Coordinator
Assoc.Prof. Elif BAYKAL
Name of Lecturer(s)
Lect.Dr. Bahar DİVRİK
Assistant(s)
Aim
This course aims to provide students with the knowledge and abilities to understand the global economic, political, cultural and social environment within which firms operate. In this context the student will learn the international business's human resource planning, marketing strategies, global production and logistics strategies, foreign market entry modes, etc.
Course Content
This course contains; Introduction to Global Business,Global Business Environment,Parties in Global Business,Culture and Ethics,Introduction to International Trade,Political and Legal Systems,Country Development Classifications,Strategy and Organization in the International Firm,Import, Export, FDI,Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies,Global Sourcing,Global Marketing I,Global Marketing II,Global Human Resource Management.
Dersin Öğrenme Kazanımları
Teaching Methods
Assessment Methods
1 the student will be able to analyze international business from a multi-centric perspective.
16, 9
A
1.1 Examines the concept of international business in detail.
1.2 Learns the differences between national and transnational companies.
2 Will be able to identify the key ethical and environmental issues related to international business.
16, 9
A
2.1 Gets information about the international environment and its elements.
3 Will be able to explain how the economic, politici, cultural, social environments affect international business operations.
16, 9
A
3.1 acquires information about the relationship of organizations with political forces and governments.
3.2 Learns the impact of multinational organizations on each other and the characteristics of the global market.
4 Will be able to explain the most widely used international business terms and concepts.
16, 9
A
4.1 Learns the technical aspects of the internationalization process with all its concepts.
4.2 Learns important concepts related to international trade.
5 Will be able to explain the foreign entry modes with pros and cons.
16, 9
A
5.1 Examines all aspects of transnationalization steps.
5.2 Examines the concept of globalization.
6 Will be able to discuss international trade theory.
16, 9
A
6.1 Learns about classical internationalization theories.
6.2 Learns about modern internationalization theories.
Strategy and Organization in the International Firm
9
Import, Export, FDI
10
Collaboration Ventures, Licensing, Franchising and Other Contractual Strategies
11
Global Sourcing
12
Global Marketing I
13
Global Marketing II
14
Global Human Resource Management
Resources
Cavusgil, T., Knight G., Riesenberger, J. (2017). International Business: The New Realities Global Edition, 4/E, Pearson Publication
Bird, A., & Mendenhall, M. E. (2016). From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), 115-126.
Hong, E., & Sun, L. (2006). Dynamics of internationalization and outward investment: Chinese corporations' strategies. The China Quarterly, 187, 610-634.
Pavlínek, P. (2012). The internationalization of corporate R&D and the automotive industry R&D of East-Central Europe. Economic Geography, 88(3), 279-310.
Course Contribution to Program Qualifications
Course Contribution to Program Qualifications
No
Program Qualification
Contribution Level
1
2
3
4
5
1
Defines the theoretical issues in the field of business administration
X
2
Describes the necessary qualitative and quantitative methods in the field of business and management.
3
Uses at least one computer program in the field of business and management
X
4
Sustains proficiency in a foreign language required for business and management.
X
5
Prepares managerial investment projects and work in a team.
X
6
Constantly renews himself / herself by following developments in business and management with an understanding of the importance of lifelong learning through critically evaluating the knowledge and skills that s/he has got.
X
7
Uses theoretical and practical expertise in the field of business administration
X
8
Follows up-to-date technology using a foreign language at least A1 level, holds verbal / written communication.
X
9
Adopts organizational / institutional and social ethical values.
X
10
Within the framework of service responsiveness, adopts social responsibility principles and takes initiative when necessary.
X
11
Uses and analyses basic facts and data in different disciplines (economics, finance, sociology, law, business) in order to conduct interdisciplinary studies.
X
12
Uses and Analyses the fundamental and advanced techniques in the field to enhance business performance, productivity, sustainability,innovation and research, efficiency and effectiveness.
